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Corporate Social ResponsibilityIssues

Site Visit C

Working Groups 5 & 6

Raipur & Korba Chattisgarh,

India

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Bus iness of bus iness is

to do bus iness

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CSR

350 possible definitions!!

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Some Definitions

Corporate governance should be recognized as set of standards,

which aims to improve a companys image, efficiency,

effectiveness and social responsibility- Nigel Kendall

.operating in a manner that meets or exceeds the ethical, legal,commercial and public expectations that society has of

business.Business for social responsibility.

CSR is a new terminology, but its hardly a new concept. As in

third century BC, Kautilyas has dealt with the management ofpeople and power commerce and taxations, standardization of

weights and measures, and more peace.

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Concepts & Methodology

There are 3 levels of CSR :

Level 1 : ComplianceLevel 2 : Philanthropy/Green wash

Level 3 : - Innovations

- Key business strategy

- LeapfrogBased on :

John Elkington & Stuart Hart, et al.

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CSR

Level 1:

Key Question :

The least industry can do beyond

compliance

Polluter pays principle

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CSR Level 1

Improve law/ regulations standardsDepartment of environmental

management

Reclamation (turning ash in to soil)Local Government participation

Whether the regu lat ion poor

or good/new or o ld : that is

no t the issue.

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CSR Levels 2Key Questions :

Is industry volun tar i ly g iv ing back

someth ing to the society?

Are these act ions inspi red by a sense of

gu i l t to the soc iety, earning good name inmarket, ph i lanth rop y, etc.?

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CSR Level 2

Infrastructure for physically challengedemployees

Foundations (i.e. : financial aid beyondimmediate community/tax planning withpositive impact)

Income generation for community

Forestation / Greening Community development office

Cultivation in public land

Paternity leave

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CSR Level 3

Key Questions:

Is it part of co re business strategy?

Is i t adopted by the board?

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CSR Level 3

Ash management: ash brick factory

Quality Circle: empowering community

R&R: land for land

Distributed Generation: Regional dev.

Center for power efficiency and Env.Protection (CenPEEP)

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Spectrum of CSR

Good CSRPoor CSR

No employment

No concern for indirect effect

(land, water, air)

Destruction of agricultural

land

Not willing to listen to other

stakeholders

Appropriate of land not being

compensated

Non compliance of rule of land

Taking care of workers

Low dependence on non

renewable resources

High awareness about

CSR initiatives

Land compensation

Increased monitoring

system

Environment responsibility

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Company Project:BalcoLevel 1

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Company Project:Balco Hospital

Level 2

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Company Project:NTPCs

Silver Park/DGLevel 3

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Balco Factory

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Silver Park NTPC

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NTPC Gender Dev.: Silk

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