CRM 2.0 – it’s the relationship, stupid!
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Transcript of CRM 2.0 – it’s the relationship, stupid!
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CRM 2.0 – it’s the relationship, stupid!
Energi Norge 22. september
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Me, me, me
• Heidi Nordby Lunde
– Blogg: http://vampus.blogspot.com– Twitter: http://twitter.com/vampus– Bokmerker:
http://www.delicious.com/vampus/energinorge– Presentasjon: http://www.slideshare.net/vampus– E-mail: [email protected]– Mobil: 4001 9747
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Hva er sosiale medier?
En fellesbetegnelse på nettsteder der brukerne selv skaper, deler og distribuere innholdet.
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Don’t believe the hype
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Litago – økte 200%
Kilde: DN lørdag 18. september 2010
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Demokratisk merkevare?
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Demokratisk merkevare?
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Demokratisk merkevare?
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Plattform for kommunikasjon
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Sosial CRM
Marketing SalgService &support
InnovasjonKunde-
opplevelsen
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Primært sosialt
2,6 millioner
14%
78%
500 millioner
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Gal eller aktiv?La alle bidra
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Dell community
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Dell community
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Behandler du kundene dine som #drittunger?
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Behandler du kundene dine som #drittunger?
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Det du bygger sten for sten…
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Gal eller aktiv?
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Telenor service
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Telenor service
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Telenor service
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Banken min
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Banken min
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Kom i gang
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CRM 2.0 – it’s not stupid,
it’s the relationship!