Creating Great Analog Souvenirs for a Digital Era
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HELLO, SXSW Creating Great Analog Souvenirs for a Digital Era Ryan Bigge March 11, 2013 @biggeidea
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Slidedeck from Ryan Bigge’s March 11, 2013 talk at SXSW about analog souvenirs and physidigital objects: “Online and offline worlds are now melting together. But life in the cloud lacks the permanence of paper, which is why we’re starting to lose significant emotional moments in the digital ether. In response, artists and brands are creating analog souvenirs. Learn how to convert fleeting texts and tweets into physidigital keepsakes through a mix of research, design thinking and creative inspiration.” Audio for presentation available at http://schedule.sxsw.com/2013/events/event_IAP3500 Ryan Bigge is a Content Strategist at Nurun Toronto. He blogs about analog souvenirs at physidigital.com
Transcript of Creating Great Analog Souvenirs for a Digital Era
HELLO, SXSW Creating Great Analog Souvenirs for a Digital Era Ryan Bigge March 11, 2013
@biggeidea
Can I borrow a feeling?
Every great analog souvenir should evoke an emotional response or meet an emotional need
Visit physidigital.com for image sources
Evan Roth solitaire.exe Windows 98
Instaprint
Photoshop in real life
Alan Belcher
deaddrops.com
Let me clarify…
physidigital is a physical manifestation of a digital experience
Let me clarify…
physidigital is a physical manifestation of a digital experience
analog souvenirs are a speci"c type of physidigital object or experience
Tom Haverford’s real life Pinterest board (Season 5 Episode 4 of Parks and Recreation)
old is the new new “The future of interactivity involves a picture of a hamburger on a corkboard.” –Ryan Bigge
old is the new new “The future of interactivity involves a picture of a hamburger on a corkboard.” –Ryan Bigge
“The next decade is going to be about healing the digital-physical divide by pulling bits back into the world of atoms.” –Wired
The plan • Why are analog souvenirs so popular?
• Philosophical and artistic motivations
• Personal tips and insights
• Using analog souvenirs to drive retail innovation
Analog souvenirs Why so popular?
Pantone calendar
fizzydigital physidigital sounds like "zzy digital
fizzydigital physidigital sounds like "zzy digital
"zzy digital fuzzy digital
dematerialization
All that is solid melts into zeros and ones
rematerialization
Facebook’s analog lab
Analog souvenirs A bit of theory
Polaroid Cacher
“Beautiful as the chance meeting on a dissecting table of a sewing machine and an umbrella.”
Hybrid thoughts
• Dada collage • Surrealism • Druids vs. Engineers (Paul Sa#ro) • Nathan Jurgenson vs. IRL Fetish • Reverse skeuomorph
SXSW 2013 comrades • The Paradox of the Cloud • Digital Reality: Life in Two Worlds • Re-imagining Toys: Merging the Physical and Digital • Physical and Digital Collide: Retail Rewired • Embracing Analog: Why Physical is Hot • Are You a Digital Hoarder? • Analogue Anonymous Meetup
Analog souvenirs What I’ve learned
txt2hold.ca
tweet2hold.com
Maker Faire Toronto 2011
Ron Wild Ryan Bigge
Dylan Reibling Edwin Lara
The Brototypes:
Lymbix emotes • A#ection • Enjoyment • Amusement • Contentment • Sadness • Anger • Fear • Humiliation
Lymbix.com
physical manifestation of digital experience 1.0
Photo courtesy of dylanreibling.com
physical manifestation of digital experience 2.0
Photo courtesy of dylanreibling.com
behold txt2hold
Photo courtesy of dylanreibling.com
Lesson #1 Do your research
Sweet emotion • Baby announcements • Birthday wishes • Romantic messages
Lesson #2 Test in the real world
tweet2hold Nuit Blanche 2011 Toronto
Photo courtesy of mikelewisphotographer.com
Photo courtesy of mikelewisphotographer.com
Nuit Blanche 2011 Toronto
Photo courtesy of mikelewisphotographer.com
Lesson #3 Idea selects the technology
“Paper holds a memory.” –John Guppy, Toronto Origami Society
Lesson #4 You are not your target audience
Jake Barton is smart “The broader you go with your work, the simpler it needs to be.”
“People can be more interesting than technology.” --Local Projects | vimeo.com/54561376
Lesson #5 Accumulation is a powerful aesthetic tool
Video about tweet2hold’s physical data visualization project for Social Media Week Toronto 2012:
vimeo.com/43832564
Lesson Recap Do your research Test in the real world Idea selects the technology You are not your target audience Accumulation is a powerful aesthetic tool
Analog souvenirs Enhancing in-store retail
Nurun digital in-store
www.digitalforreallife.com/2013/02/in-store-product-discovery/
Improving in-store findability
www.digitalforreallife.com/2013/02/in-store-product-discovery/
An app for that
www.digitalforreallife.com/2013/02/in-store-product-discovery/
Evernote Smart Notebook by Moleskine
Looking for inspiration? physidigital.com Includes links to all material referenced in this slidedeck
Resources physidigital.com
txt2hold.ca
tweet2hold.com
nurun.com
new-aesthetic.tumblr.com
Robin Sloan, Dance the Flip-Flop
Frighteningly Ambitious Startup Ideas
medium.com/xoxo-festival/2c9ea2927$2
infovore.org/archives/2012/07/30/ghostcar/
edge.org/response-detail/2385
thenewinquiry.com/essays/the-irl-fetish/
