Create Your Own Unique Personal Style and Brand

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Managing your first impression and creating your own unique personal style and brand. From the "Change Your Attitude. Change Your Life." seminar on October 12, 2013.

Transcript of Create Your Own Unique Personal Style and Brand

  • Copyright First Impression Style LLC 2013
  • Certified Image Consultant & Personal Brand Strategist My company: First Impression Style since 2006 Services: image consultations, closet and style makeovers, personal shopping, corporate training and personal branding Personally trained and selected by Stacy London to be part of Style for Hire. Prior career -- 18 years in the Financial Service Industry as a Marketing and IT professional. MBA in International Business. Married with two children. Board of NW NJAWBO and member MCCC
  • Me at age 7 First Communion
  • Power of First Impressions Why Image is Important What is Personal Branding? Defining Your Unique Personal Style Understanding Professional Dress Case Study Q&A
  • Do first impressions matter? Does what I wear really matter to my career advancement and financial success? The Answer Is.
  • YES!! First impressions are comprised of many elements: appearance (hair, face, smile, race, height, clothes) body language, eye contact, hand shake, posture, mannerisms, speech (tone, what is said and vocabulary)
  • Research shows that within the first few seconds (even nano-seconds!) of a person meeting you, they have made judgments about your profession, education, income, intelligence and personality. They base these judgments on the way you dress, speak and carry yourself. Appearance counts for 55% of the impression we make. (38% Body Language; only 7% on what we say.)
  • Once the first impression is made, it is lasting and is virtually irreversible.
  • Is beauty an advantage or disadvantage in the workplace? Advantage, except if you are too beautiful How you put yourself together is more important than being conventionally pretty More than 1,000 studies of how we react to beautiful and not-so-beautiful people. The conclusion: Looks do matter, more than most of us realize. Halo Effect - we equate good looks with positive characteristics (smarter, more confident, friendlier.) Workers of above-average beauty earn 10-15% more than workers of below-average beauty.
  • Image IS about: The way you think, feel and act and how others react to you Using clothing and appearance as a tool to help you achieve your desired goals Being Authentic
  • Image is NOT about: Being Perfect, or Being the next It girl, or Looking like you have stepped out of a magazine fashion shoot, or Wearing expensive designer clothes.
  • Believe Think CONFIDENCE React Feel Act
  • Dress Grooming Body Language Etiquette
  • Personal Brand = Your Unique Promise of Value UPV Where to Start? -- Get Feedback How do others perceive you? What is unique or special about YOU? What are your strengths and weaknesses? How do you differentiate yourself from others? Process of how you differentiate yourself or stand out from the crowd. Consistent message and image. To achieve a specific goal. Be an expert in their field. How do you communicate your message? 360Reach assessment test and coaching* Create your Personal Brand Statement and Bio Be found on-line Linkedin Bio and Picture Google+ Own personal website Blogging or writing articles
  • Personal Branding is not about creating a false image! It is about being authentic and delivering value to those around you. The key to personal branding is in its authenticity. It works with your inherent values, attributes and passions to create the persona that YOU want the world to see Carolyn Curtis
  • As an image and personal branding expert, trained by the best in the business, I use my expertise and corporate experience to inspire executive and professional women such as lawyers, financial advisors and sales professionals on how to: Express their unique personal style; Boost their confidence; and Dress their personal brand in a fun, hassle-free way
  • 'Style is a way to say who you are without having to speak.' Rachel Zoe Your Point of View Who Are You? Your Vision Authentic Deliberate Consistent (beyond the first impression) Mirrors Your Message Who are your clients? What is your industry norm? What message do I want to convey? Is there a disconnect between my appearance and my message (abilities, values, personality, skills, profession?)
  • Classic/Traditional Modern/Classic Creative/Bohemian Preppy
  • Creative/Trendy Modern/Trendy/Edgy Modern/Trendy Sporty/Trendy Ladies Who Lunch Edgy/Trendy
  • Power Dressing - Level 4 Design Elements: Dark colors Straight Lines Tailored Matched Fitted Firm Fabric Solid Classic Traits: Authoritative/Expert Credible Formal Stable Clothing Choices: Matched Suit (tie for men) Business Casual - Levels 3-2 Classic Trendy Untailored - Level 1 Light Colors Curved/Rounded Lines Untailored Unmatched Unfitted Soft Fabrics Patterned Classic/Functional Approachable Unoffficial Relaxed Temporary Jacket Collared shirt Closed-toe, Leather Shoes No Collar Sandals, Sneakers, Work Boots Pantyhose Bare Feet/Legs Typical Industry: Financial/Banking/Insurance Advertising/Media Law Fashion Pharmacutical Retail Technology Hospitality Teaching Construction Factory Recreation Casual Durable/Uniform Environment Conservative Creative
  • Level 4
  • Levels 3 and 2
  • Alicia Diane Kalinda
  • YOU + Function + Figure + Fit + Foundation + Filosophy of Color + Finishing Touches x conFidence - Frustration = UPS
  • What are your lifestyle and clothing needs? What is my Unique Personal Style? Are the contents of our closet in alignment with your life? Do you have the appropriate outfits to wear for the key moments in your life? What roles do you play? Identify three key roles or situations where you need a certain type of clothing or look. If you have a gap, you need to fill it!
  • Silhouette is defined as the outline or general shape of a body. It is created by the relationship between the shoulders/chest and waist/hips. To Emphasize: Repeat Silhouette To Camouflage: Counter the Silhouette Women: Hourglass, Rectangular, Tubular, Triangle, Inverted Triangle, Rounded A universal characteristic of beauty is symmetry and balance.
  • Accentuate the Positive Light/bright colors Shine/sheen Frills, ruffles and embellishments Large/strong prints Show skin Minimizing the Negative (real or perceived): Dark Neutral colors Matte textures No embellishments Small/muted prints.
  • Ideal: 6 - 8 Tubular: Size 0-4 Rectangle Hourglass 4 4 Rectangle: 10- 14 8 Triangle 10 10 Variation Hourglass 6 8 Inverted Triangle 10 8 Rounded
  • Body Silhouette Clothes Recommendations Tubular bodies Visually add volume and curves. Hourglass Showcase waistline and feminine curves. Rectangular Create feminine curves for their boyish shape. Triangle Balance upper-halves and draw attention upward toward face. Darker colors on the bottom. Inverted Triangle Balance lower half with fluid lines. Darker colors and more skin up top. Rounded Wear tailored and structured silhouettes. Camouflage your feminine curves.
  • As women, we also need to let go of the notion that clothes are suppose to fit off the rack. To achieve the perfect fit, tailor your clothes. Buy the best you can afford. Quality over Quantity. Invest in maintaining your clothes and accessories.
  • Rules: 1. Make sure you wear them. 2. Make sure they fit. Have a bra fitting VPL Wear the right color. 3. Nude/skin tone under white Black under black Take advantage of body shapers. 5. Dont let them be seen at work! 4.
  • Be in Harmony Color Quality The first thing someone notices about you. Warm vs. Cool: Skin Tone, Eyes and Hair Warm: Yellow based. Red, orange, yellow. Orange is always warm. Cool: Blue based colors. Greens, blue and violets Color Value: Light vs. Dark Contrast: Low, Medium High Manage your Message Express