crazy ad

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AD 20111304193 1101 Are you crazy? 姚水源

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姚水源 广告1101 20111304193 [email protected]

Transcript of crazy ad

Page 1: crazy ad

AD20111304193

1101

Are you crazy?

姚水源

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What to see this illusion?

Well, at first, you see a nice view of

the tropical forest or something like

that. But, look at the tree in the

m i d d l e ! N o w, s h i f t yo u r e ye s

towards the left, and look at the

rocks. Do you see how the rocks are

very very much like a man who's

screaming? Or better said, mother

nature is screaming due to all the

harm that we do to her! Not nice,

right? And there's even more! You can

find tons of very interesting hidden

images in this poster,

and we strongly encourage you to

take your time and breathe it all in.

Naturally, let us know what you

found as we like to share!

WWF's “Preserve Your World”Campaign

Preserve your world visual optical illusion

D on't you just love it when

W W F h a s a w a r e n e s s

campaigns? They sure like

to make them filled with really cool

visual optical illusions. This Preserve

yo u r wo r l d , p re s e r ve yo u rs e l f

campaign has surely a really nice

poster, and we shared it with you

here. We have to say that there are

tons of hidden images in this poster,

and you should have a lot of fun

while trying to find them – and

hopefully,

this will sensitize you to the dangers

of the pollution and things like that

(we're not really green here…we're

all about science)!

How does this illusion work?

J ust like with all hidden images,

this visual optical illusion works

by the use of the genius had. We

already talked about how it works

and naturally, by now, you should be

more than famil iar with hidden

images – if not, check out our hidden

images category!

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What to see this illusion?

Well, at first, you see a nice view of

the tropical forest or something like

that. But, look at the tree in the

m i d d l e ! N o w, s h i f t yo u r e ye s

towards the left, and look at the

rocks. Do you see how the rocks are

very very much like a man who's

screaming? Or better said, mother

nature is screaming due to all the

harm that we do to her! Not nice,

right? And there's even more! You can

find tons of very interesting hidden

images in this poster,

and we strongly encourage you to

take your time and breathe it all in.

Naturally, let us know what you

found as we like to share!

WWF's “Preserve Your World”Campaign

Preserve your world visual optical illusion

D on't you just love it when

W W F h a s a w a r e n e s s

campaigns? They sure like

to make them filled with really cool

visual optical illusions. This Preserve

yo u r wo r l d , p re s e r ve yo u rs e l f

campaign has surely a really nice

poster, and we shared it with you

here. We have to say that there are

tons of hidden images in this poster,

and you should have a lot of fun

while trying to find them – and

hopefully,

this will sensitize you to the dangers

of the pollution and things like that

(we're not really green here…we're

all about science)!

How does this illusion work?

J ust like with all hidden images,

this visual optical illusion works

by the use of the genius had. We

already talked about how it works

and naturally, by now, you should be

more than famil iar with hidden

images – if not, check out our hidden

images category!

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Give a hand to wildlife

The WWF “Give A Hand to Wildlife”

campaign was developed at Saatchi

& Saatch i S imko, Geneva , by

creative director Olivier Girard,

copywriter Jean-Michael Larsen,

art director Nicolas Poulain, with

body painter Guido Daniele.

Credits

T hese print advertisements are made for WWF by

well-known advertising agency Saatchi & Saatchi.

The slogan that goes along with the ads is: “Give a

hand to wildlife”.It points out the fact that there are many

endangered species in the world that need attention. The

campaign has won a Grand Prix award at Cannes.

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Give a hand to wildlife

The WWF “Give A Hand to Wildlife”

campaign was developed at Saatchi

& Saatch i S imko, Geneva , by

creative director Olivier Girard,

copywriter Jean-Michael Larsen,

art director Nicolas Poulain, with

body painter Guido Daniele.

Credits

T hese print advertisements are made for WWF by

well-known advertising agency Saatchi & Saatchi.

The slogan that goes along with the ads is: “Give a

hand to wildlife”.It points out the fact that there are many

endangered species in the world that need attention. The

campaign has won a Grand Prix award at Cannes.

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San Francisco Zoo print campaign

A sk someone, “What's the first

thing that comes to mind when

you hear the word Jaguar?“

and they'll probably mention the car.

That's because, with the proliferation

of brand names based on animals, it's

sometimes easy to forget the animals

that inspired them.

With this in mind, San Francisco-based

BBDO West created these print ads

(part of a television, print and online

campaign) for the San Francisco Zoo to

attract new visitors and members and

to help people remember the "real"

animals behind the words. The ads

show a single animal-inspired word

with multiple meanings and a small line

of type that's a call-to-action to visit

the zoo. The result? Near record-level

zoo attendance.

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San Francisco Zoo print campaign

A sk someone, “What's the first

thing that comes to mind when

you hear the word Jaguar?“

and they'll probably mention the car.

That's because, with the proliferation

of brand names based on animals, it's

sometimes easy to forget the animals

that inspired them.

With this in mind, San Francisco-based

BBDO West created these print ads

(part of a television, print and online

campaign) for the San Francisco Zoo to

attract new visitors and members and

to help people remember the "real"

animals behind the words. The ads

show a single animal-inspired word

with multiple meanings and a small line

of type that's a call-to-action to visit

the zoo. The result? Near record-level

zoo attendance.

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T his series of advertisements

create as the theme to beauty,

showing the men and women of a

b e a u t i f u l t ra n s fo r m at i o n p ro c e s s ,

e x t r a o r d i n a r y c r e a t i v i t y. I t a l s o

demonstrating the features that the

brand product can make people become

more beautiful.

E. Breuninger GmbH & Co., is a

S t u t t g a r t - b a s e d G e r m a n

department store retailer trading

u n d e r t h e n a m e B re u n i n g e r.

Targeted predominantly at up-

market shoppers, the Breuninger

range is main ly restr icted to

fashion, clothing and premium

household goods.

B reuninger was founded in

1881 on the same site it

o c c u p i e s to d ay at t h e

centre of Stuttgart on Marktplatz

(market square). This head office

outlet now covers 35,000 sqm and

is one of the largest of its kind in

the whole of Germany. In terms of

p r i vate l y o w n e d d e p a r t m e nt

stores, Breuninger's head office

outlet in Stuttgart is the second

largest in Europe (after Harrods).

Breuninger Metamorphosis

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T his series of advertisements

create as the theme to beauty,

showing the men and women of a

b e a u t i f u l t ra n s fo r m at i o n p ro c e s s ,

e x t r a o r d i n a r y c r e a t i v i t y. I t a l s o

demonstrating the features that the

brand product can make people become

more beautiful.

E. Breuninger GmbH & Co., is a

S t u t t g a r t - b a s e d G e r m a n

department store retailer trading

u n d e r t h e n a m e B re u n i n g e r.

Targeted predominantly at up-

market shoppers, the Breuninger

range is main ly restr icted to

fashion, clothing and premium

household goods.

B reuninger was founded in

1881 on the same site it

o c c u p i e s to d ay at t h e

centre of Stuttgart on Marktplatz

(market square). This head office

outlet now covers 35,000 sqm and

is one of the largest of its kind in

the whole of Germany. In terms of

p r i vate l y o w n e d d e p a r t m e nt

stores, Breuninger's head office

outlet in Stuttgart is the second

largest in Europe (after Harrods).

Breuninger Metamorphosis

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Crazy Advertising