Content Nation: Surviving and Thriving with Social Media

SURVIVING & THRIVING WITH SOCIAL MEDIAJohn Blossom, Author of “Content

Nation”22 September

2009

9 September 2009Copyright © 2009 Shore Communications Inc. - All Rights

Reserved2

Roundabout, rotonda, rond-point, rondell, Kreisverkehr, ロータリー , 迴旋 , κυκλική…

from Westport, CT USA!

28 January 2009

Copyright © 1999-2009

Shore Communicat

ions Inc. ALL RIGHTS RESERVED

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Social Media

What it Means Today Media Business Education Government Politics Society

What it Really Changes What it Means for Our Future

22 September 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

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The World is a Nation of Publishers

13 March 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

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16 January 20096

Content Nation is born! Influencing bloggers:

59 million people 24th largest nation

Influencing social networkers: 74 million people 16th largest nation

A Global Nation of Citizen Publishers


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From the Book…


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What is Social Media? Content Nation’s Seven Secrets of Social

Media Where Content Nation Is Leading Us

What is Social Media?


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The ability for anyone to influence others easily using highly scalable and accessible publishing tools. Weblogs Wikis Social Networking Share Videos, Photos, Podcasts, Bookmarks,

Mashups Messaging/Microblogging Forums, Chats, Collaboration Ratings, Reviews, Comments

What do you need to make the “secret sauce?”

Seven Secrets of Social Media

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Copyright © 2009 Shore Communications Inc. - All Rights Reserved

Social Media Secret #1


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It’s all about people scaling their influence independently.

Global Influence


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Local Influence

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Real-Time Influence


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Real-Time Influence


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Brand Influence


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Product Influence


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Political Influence

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Technology matters in social media, but not as much as understanding what people want to get from influential publishing

Where is the “Hot Spot” Tonight?


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What Are My Customers Saying?


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Personal and Professional Goals


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Social media is about the law of the campfire, not the law of the jungle: social values are important in social media and having people who are willing to enforce values matters.


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Social media creates influential, scalable and valuable contexts for content, far more than provided by conventional media.

16 January 2009

Copyright © 1999-2009

Shore Communicat

ions Inc. ALL RIGHTS RESERVED

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Mashups: Contexts Out of Thin Air


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Contexts for People & Organisations

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Social media’s power comes from serving highly focused communities and markets very efficiently. It’s the power of mass contextualization, not mass production.


Publications for/by Any Community

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The “Big Sombrero” Social Economy “The Long Tail”: the

lifecycle of short-lived mass-market “hits”

“The Big Sombrero”: the lifecycle of long-lived social economies

Building global and local social economiesfor any size enterprise

24 February 2009 Copyright © 2009 Shore Communications Inc. - All Rights Reserved

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Social media establishes more direct relationships between people who can help one another to survive and thrive.


Altruism Yields Personal Influence

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Global/Local Economic Influence


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Social media’s influence helps people and organizations that know how to have - and to listen to - conversations.

Ask and You Shall Receive


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Leaving Room for Dissent & Dialog


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Where is social media taking us?

Surviving and Thriving in Content Nation

22 September 2009

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Where Does Social Media Bring Us?


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Realigning the bonds of society Returning to more flexible human

organization Extending our ability to evolve

civilizations


To Publish is to be Human

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Reclaiming Humankind’s Heritage

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The Other 5 Billion

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Publishing: Civilization’s DNA Publishing defines the

organism of society Change publishing and

you change how society can adapt and evolve

Models of altruism are the key


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Animal Altruism: Based on Genetics Organizes small

animal/human groups “You might be

related to me so I’ll cooperate”

Encoded in natural genes

Focused on flexible, collaborative social adaptation – “own the moment”


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Human Altruism: Based on Publishing Organizes large

human groups “We have a

social/business contract so I’ll cooperate”

Encoded in publishing Focused on inflexible,

centralized ownership Creates social

organisms that adapt slowly to change


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Central Publishing Speeds Extinction

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Source: Gerrit Schoups et al., PNAS


Nature’s DNA Does Better

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Social Media Rewrites Society’s DNA Decentralized control Peer bonds Collaborative Real-Time Contextual Transactional Leveraging technology and humanness

to create rapidly adapting and highly scalable civilizations


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From Machine to Global Organism


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The Sensor Society

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The Sensor Society


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The Sensor Society


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Social Media: Civilization’s new DNA?


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Spore: Share evolving user-designed creatures

Over 3 million created in a few weeks Twice the number of

known species! Social media can

offer civilization new scalability & diversity to survive and to thrive

Our Next Great Civilization?

Re-adapting to ice ages ?

Organic networks Organic social media Our tribes will be

anywhere and everywhere

Our relationships will extend through the ages


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Source: Doc Searls


Chasing the Mammoth: Context is All

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Source: Dr. Silvia Helena Cardoso

The Mammoth Code for Social Media Let your content “graze” where it needs

to Study its behavior carefully Be prepared to chase it Bring friends & family Build collective wisdom Share in the hunt Use everything Be ready to switch to alternatives


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The World is a Nation of Publishers


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Nosotros somos Content Nation!Nous sommes Content Nation!We are Content Nation!

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ABOUT SHORE

Content Marketing Strategists Enhance your strategies for publishing

and content technology products and services in enterprise and media markets

We provide: Private Consulting, Advice and

Research Daily and Weekly News Analysis Newsletters Published Research

Recognized: 2004, 2005 EContent Magazine

“100 Companies that Matter Most” 2007 CODiE – Best Media Blog

Web: shore.com

19 March 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED 60

FOR FOLLOW-UP…

PHONE (+01) 203.293.8511

EMAIL [email protected]

WEB shore.com contentblogger.com contentnation.com

TWITTER/SKYPE jblossom

POST John Blossom

PresidentShore Communications Inc.4 Merritt LaneWestport, CT 06880 USA

13 November 2008 Copyright © 1999-2008 Shore Communications Inc. ALL RIGHTS RESERVED61

SOCIAL MEDIA: BENEFITS FOR PEOPLE IN NEW CONTEXTS

Content is information and experiences that benefit an audience in specific contexts.

If people don’t benefit, it’s not content!

Source: Isabelle Trocheris/David Giovannoni

Content Nation: Surviving and Thriving with Social Media

Education

Transcript of Content Nation: Surviving and Thriving with Social Media