Content marketing i en verden med seo
Transcript of Content marketing i en verden med seo
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Michael Rurup [email protected]+45 3056 9097
Linkedin.com/in/michaelrurupandersenFacebook.com/awokedkTwitter.com/rurupandersen Awoke.dk
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SEO SIDEN 2010
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Hvordan
Teknisk- optimering On-Page Marketing
optimering
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UDVIKLINGEN I SØGERESULTATERNE
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1998 – 2008
Kendetegn• præcis søgeordsmatching
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2009-2012
Kendetegn• synonymer•præcis søgeordsmatching
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2013+
Kendetegn• Tema• Hensigt• Brugerdata
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TOP 4 RESULTATER
Den er slet ikke i Top 10 hos bruger 2!
Bruger 1 : Mand Bruger 2 : Kvinde
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DE SIDSTE SEKS RESULTATERBruger 1 : Mand Bruger 2 : Kvinde
Den er slet ikke i Top 10 hos bruger 2!
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Det objektive resultat
2 & 13 & 2
4 &Ikke i top 101 & 35 & 46 & 6
1
2
3
4
5
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7 7 & 5
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SEO BØR ANVENDE LANGT BREDERE
Keywords
LinksCrawl
Rankings
SEO I 2014+Social
Content
Design & UX
Speed
AccessibilityEmail
Press & PRCX
WebspamMobile
InternationalizationLocalization
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Hvordan?
Content Marketing
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Skab indhold din målgruppe vil elske og efterspørger
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http://www.seobythesea.com/2015/07/is-an-improved-version-of-agent-rank-returning-to-google/
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Lyt
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Lyt til influencers
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Conversation Volume
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Sentiment
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Conversation By Channel
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Top Posters
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Demografi
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Geografi
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PROAKTIV RESEARCH
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https://www.linkedin.com/pulse/20140709083014-64515439-the-rise-of-customer-expectations-user-experience-4-6
Målsætning
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i Content MarketingRetningslinjer
http://backlinko.com/viral-content
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https://moz.com/blog/15-seo-best-practices-for-structuring-urls
Kort og deskriptive
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https://moz.com/blog/consumer-survey-reveals-the-efficacy-of-inbound-vs-outbound
Billed over fold
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Start med en sætning
Skriv korte afsnit
Brug billeder
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https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science
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https://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science
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Hold styr på dit tidsforbrug
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http://tomato-timer.com/
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Analyser dit indhold
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http://www.contentforest.com/ideator
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Visuelt indhold konverterer
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www.gifyoutube.com/watch?v=0ghah0ijoLy
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Effektiviser din upload process
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http://word2cleanhtml.com/
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Kend din målsætning
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Kendskabsgrad (Brandawareness)
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SALG
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Key Performance Indicators
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Placeringer
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Kilder / Kanaler
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Interaktion på
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Links
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Gns. tid pr. side
Gns. sessionsvarighed
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● Afvisningsprocent● Tilbagevende brugere● Sider pr. besøg
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Leadgenerering
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Der findes mange måder at arbejde med content på
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CASE: 5.000 kr/time INDTJENING
http://www.saugstrup.org/5000-kroner-i-timen/
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CASE #2
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3 huskereglerhttps://www.youtube.com/watch?v=goO-Uv8qH4E
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Lær om din industri inden du investerer i content
marketing
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Find emner der inspirerer spørgsmål, nysgerrighed
og behov
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Unik og Shareable
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Unikt og Shareable- Aggregering- Tilgængelighed- Design- Unikt indhold- Identitet
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Mange tak for jeres tid!
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Nogen spørgsmå[email protected]+45 3056 9097
Linkedin.com/company/awoke Linkedin.com/in/michaelrurupandersenFacebook.com/awokedkTwitter.com/rurupandersen