內容分析法(Content Analysis)
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Transcript of 內容分析法(Content Analysis)
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Liu ChihweiContent Analysis1OUT LINE1181920Content AnalysisTextual Analysis18(Songs of Zion)19201930Malcolm WilleyThe Country Newspaper(Straight subject-matter)Harold D. Lasswell2050Bernard BerelsonDanielsonNaisbitt.J.23B. Berelson12000199421
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topic areatime period2 2 2
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2 4 1(nominal variable)(interval variable)(ratio variable)(absolute zero)(natural origin)
5 30313236.737.236.8cm17817218016 reliabilityexvalidityex(/)/3
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34N489 (coding)2~6(standardized coding sheet)A.B.C.1.2.3.D.1.2.3.4.5.6.7.E.1.2.3.4.2102AA.1B.AC.1D.4E.3
(descriptive statistics)(inferential statistics)(Chi-square Test)
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1 2C. H. Busha123MBAlib2014http://wiki.mbalib.com/wiki/Wikipedia2014http://zh.wikipedia.org/wiki/2014baike.baidu.com/view/407623.htm?fr=aladdin40(912)47-6178(85)417-437Earl Babbie87437-480