Conférence web2 & réputation - IAE Aix
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Transcript of Conférence web2 & réputation - IAE Aix
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Peter Steiner, dessinateur pour le New Yorker.
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Médias de masse
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Et l’Homme créa le Web 2.0 ...
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Le Web 2.0 relie les
individus
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Co-construireS’exprimer !
Communiquer
Se connaître
Partager
Se mobiliser
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Web 2.0 = “empowerment”
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http://www.youtube.com/watch?v=t8XxcOj3Seo&feature=player_embedded
17 janvier 2007
Kryptonite Evolution 2000
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13
25 M d’utilisateurs aumonde
2,5 M en France
55 M d’utilisateurs aumonde
1 M en France
Janvier 2010
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350 M d’utilisateurs au monde
15 M d’utilisateurs en France !
14
Janvier 2010
13 M d’utilisateurs aumonde
Objectif 2013 : 1Md
1 tweet sur 5 concerne une marque
http://www.sysomos.com/insidetwitter/geography/http://wearesocial.fr/blog/2009/09/19-des-conversations-sur-twitter-concernent-une-marque/
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http://popacular.com/gigatweet/
Le 4 mai 2010
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Le 6 nov 2010
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05/03/10
Sites d’avis
17
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05/03/10 18
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Intentions d’achat et recommandations des fans/suiveurs sur les R.S.
Etude menée par Chadwick Martin Bailey et iModerate Research Technologies en Février 2010
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e-Réputation
Une marque n’est pas
ce qu’elle dit mais ce
que «!Google en dit!»
Chris Anderson, Wired
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La bonne réputation
sert la marque
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La mauvaise réputation lui fait perdre des clients ...
« A negative review or
comment on the Twitter,
Facebook or Youtube
Web sites can lose
companies as many as
30 customers »
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Chaque individu est aussi une marque sur le Web 2.0
http://www.flickr.com/photos/spunter/3156829076/
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QUI SUIS-JE ?
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05/03/10 42
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05/03/10 43http://www.spokeo.com/
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Sir John Sawers
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Vie privée, vie publique
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Rumeurs
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Le Web n’oublie jamais !
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MERCI
DE VOTRE
ATTENTION