Confederations Cup 2009: Lessons for 2010 FIFA World Cup
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Transcript of Confederations Cup 2009: Lessons for 2010 FIFA World Cup
Cape Town:
Ready To Welcome the World
Confederations Cup 2009: Lessons for 2010 FIFA World
Cup™
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
FCC 2009
Observer groups included the following disciplines/streams:
Safety and Security
Transport
ICT
Green Goal
Base Camps
Public Viewing Areas
Utilities
Socio-Economic
Volunteers
Stadiums
Venues VisitedRustenburg
Pretoria
Johannesburg
Transport
Closer coordination amongst various roleplayer is key to the succesful implementation of the transport plan: Safety and security/LOC and Host City/ Province and Host City to prevent duplication, conflict of interests, poor utilisation of resources
Effective, legible and understandable signage /way finding is critical
Departure plan after match is critical: management of spectators, vehicle loading techniques to be established; additional deployment of resouces to transport spectators, clarity on who does what
Installation of good temporary lighting at all facilities is necessary: walking routes, park /rides, rail
A Communication protocol to enable effective & coordinated communication with spectators is required ie Z-maps, radio, newspaper, etc re to announce changes to schedules, unambigious messages
More effective enforcement of road closures to prevent grid locks and unauthorised entry
Effective marketing of the rail transport systems is necessary to
prevent underutilisation
Timeous decisions with bus and taxi industries: key for effective
training, orientation to routes, etc
Concept of park & rides and park & walks is new
and requires further refinement and marketingPost Event Face Off Between Cars, Buses and Taxis
Accreditation Systems:
The process needs to ensure that the correct persons are accredited on time to enable them to perform their functional duties
IT infrastructure supporting the accreditation process is compatible and efficient
Valuable insight obtained gained into the mechanics of escorting of teams/dignitaries according to FIFA protocol
By-Law Enforcement Forum to be introduced to ensure the efficient and simultaneous enforcement of multiple laws
Permanent staff and volunteers must be trained and tested timeously
An integrated shift may be required to handle at least a 13 hour shift at various venues
Clear communication lines and protocols between Nat and Prov JOC’s needs to be established (EMS)
Private Security companies to comply with PSIRA Regulations. All staff to be PSIRA accredited which is to be clearly displayed on uniforms
Timeous establishment of JOC/VOC
Safety and Security
Safety and Security
Park and Ride drop-off to close to entranceAccreditation problems
Exclusion Zone to be monitored(pic taken one day before game)
Prohibited Item: THE STICKS!!!
Non-sponsors names covered up
Stadium
Access to the stadiums – proper accreditation and security procedures to be in place, communicated to all concerned and then adhered to by all staff involved
Officials involved (LOC, Host City, Volunteers, etc.) should be sufficiently informed to provide information to the public on especially common questions e.g., where is the Accreditation Centre
Specifications stipulated by FIFA must be met eg Ground preparations for Overlay, tent pegs & trenches
The timeous appointment of the LOC consultants to oversee the Overlay design is critical to ensure the implementation of Overlay requirements
Directional signage must be in place to cater for those unfamiliar with the layout of the stadium
Pitch sacrosanct
The placement of equipment and facilities require careful planning eg: location of bins and the cleaning thereof, the positioning of cables and cabling trays, etc
Movement and Access of residents and business concerns on Match days (+1&-1) days requires careful planning and extensive communication in advance
ICT
LTA’s: (Local technical Areas):
Some Stadiums had too many LTA’s, cabling was unsightly (hanging out of windows, on loops from walls and open on the ground which was considered a risk if the fibre were to break thereby interrupting international signals)
Green Point stadium unlikely to experience this as the stadium is new and plans for PTA’s (Primary technical areas), STA’s (Secondary technical areas); LTA’s and Telkom carriers rooms have been incorporated into the design including provision for cable ways ,ducting and cables
Broadcast Compound
Adequate space provisions to be made for :
OBC’s (Outside broadcasting centre )trucks
Generators for technical power for broadcasting
Satellite dish for Sentech which will serve as
backup communication to the IBC in the case
where the fibre connectivity might go down
capacity to store approximately 40,000 litres
of Diesel underground in tanks
Fuel delivery vehicles to deliver fuel at any
given time Media Centre Rustenburg
ICT: Ellis Park
Air conditioning @ Media Centre
Air conditioning @ Media CeEllis Park
Main Control Room
Audio mixing desk for TV Cameras
Technical Equipment Room
Solid Waste
System to measure & monitor disposal and recycling of waste: must be developed soon and should take mass and volume into account
Early clarification of roles & responsibilities between different service providers at different venues & different areas
Good communication prior to start: Systems and protocols (do’s & don’ts) for waste handling, interim storage, separation facilities for recycling & disposal
Training of staff & contractors (City or other service providers): will facilitate efficiencies and is essential for meeting recycling targets
Training of ALL volunteers: essential regarding correct bin use
Park & Ride Areas: Sufficient bins needed to contain waste and minimise after-game clean ups
Accreditation of staff & contractors: needs to start well in advance
ACSA & Metrorail: Coordinated Effort necessary to ensure consistent systems & messaging regarding waste for visitor benefit
Marketing and Branding
• Host cities to proactively pursue the rights afforded by the Host City agreement to raise sponsorship or advertising revenue
Merit to creating a dedicated/coherent structure re Media, PR, Advertising, Branding with specialised skills, expertise and systems to fully capitalise on the opportunities presented by the competition
Dedicated Communication capacity is required to deal with the operational readiness and planning aspects, including ongoing media engagements
Host City Decoration programme is not limited to just FIFA inputs, but is an opportunity for the Host City to actively participate in
Public Viewing Areas
Community Turn Out at PVA’s cannot be precisely predicted: weather played a crucial part
Location and marketing of PVA sites are critical for success
Profitability for vendors cannot be guaranteed and is dependent on various factors:
attendance figures and participant profile
Infrastructure and attractions must be of an appropriate quality/standard to appeal
to spectators
Good cooperation amongst all parties (internal city departments, province, Defense Force,
service providers) is critical to staging a successful event
An exciting entertainment programme before and between matches are key to sustaining
community interest and participation
The concept of a PVA needs to be marketed amongst local
soccer fans to ensure a return on investment
(social and economic)
Support for SA team to be intensified to ensure that
screenings of Bafana Bafana Matches are well supported
Socio-Economic Aspects
Parameters of the Commercial Exclusion Zone are negotiable especially
with regard to long standing business concerns eg Vodacom Tower in Jhb
No significant increase in reports about street people, commercial sex
work, etc was noted
Platforms established must be used to the maximum to market the leisure,
tourism and investment capabilities of the destination e.g. at the official
media centre at the stadium
FIFA partners and sponsors DO get first rights to retail their products and
services at the stadium and the Fan Fest from merchandising to food and
beverages
Our quest to use local suppliers and services is strengthened to ensure
local economic benefit
• The management and deployment of Volunteers require sophisticated systems to ensure that the right people are deployed to the right places on time
• Volunteer training must be comprehensive enough for Volunteers to understand their roles and responsibilities i.t.o. their functional areas
• The concept of Volunteerism must be demystified and appropriately contextualised to avoid misunderstandings of roles and expectations
• Contingency planning is crucial to deal with no shows; increased deployment requirements; emergencies, etc
• Volunteers need to be continually nurtured and supported to ensure 100% commitment to the process (motivate, transport after hours, etc)
• Host City and FIFA volunteers must receive equal and fair treatment and of a similar standing
• All volunteer centres, operating systems and procurement processes to be completed well in advance of Day 1
• Communication, Communication, Communication: before, during, after (There is no such thing as too much)
Volunteers and Volunteer Centres
• Integration
• Coordination
• Training
• Robust Plans and Contingency Plans
• Protocol
• Decision making protocols
• Decisive Leadership
• Tenacity
• Communication
• Sense of Humour
In Conclusion:Key Messages/Themes that Emerged
THANK YOU
DANKIE
ENKOSI
THANK YOU
DANKIE
ENKOSI