COMPUTERLAND Belgium MICROSOFT CRM - presentation- 2015march
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Transcript of COMPUTERLAND Belgium MICROSOFT CRM - presentation- 2015march
![Page 1: COMPUTERLAND Belgium MICROSOFT CRM - presentation- 2015march](https://reader031.fdocument.pub/reader031/viewer/2022032222/55c3f3c8bb61eb65068b46dd/html5/thumbnails/1.jpg)
CUSTOMER RELATIONSHIP MANAGEMENT
OUTIL STRATÉGIQUE ?
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LE GROUPE COMPUTERLAND
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INTRODUCTION
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CRM: POUR QUOI FAIRE
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LES SOCIÉTÉS SE DONNENT COMME PRIORITÉ DE…
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LA FAÇON DE MARKETER DOIT CHANGER
*Duke University
**IBM Global CMO Study 2011
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GÉNÉRER DE LA MARGE !Augmenter votre impact client en offrant une expérience unique.LA FAÇON DE VENDRE
DOIT CHANGER
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LA FAÇON DE FOURNIR LE SERVICE APRÈS-VENTE DOIT CHANGER
*Forrester March 11 2013
** Accenture Global Consumer Pulse Survey 2013
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UN OUTIL PEUT-IL TOUT RÉGLER ?
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UN OUTIL PEUT-IL TOUT RÉGLER ?
Avoir une base de contacts non pertinente ou périmée.
Ne pas comprendre son cycle de vente.
Ne pas connaître la rentabilité de ses actions Marketing.
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SCÉNARIO
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COUVERTURE DU SCÉNARIO
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CONCLUSION
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COUVERTURE DU SCÉNARIO
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INTÉGRATION
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MERCI