COMPARISON OF OPERATION STRATEGY Ali Rachman Jimmy Budi Soelistyawati Wahyu Edi Winoto Yayu S....
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Transcript of COMPARISON OF OPERATION STRATEGY Ali Rachman Jimmy Budi Soelistyawati Wahyu Edi Winoto Yayu S....
COMPARISON OF OPERATION STRATEGY
Master of Business Administration Faculty of Economics and BusinessUniversitas Gadjah Mada
Dunia berubah setiap hari, jika kita tidak ikut berubah maka kemampuan kita untuk
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THEORY OVERVIEWOPERATION MANAGEMENT APPROACH
April 11, 2023 3
Global Operational Environment
Global/International environment influence the
operational and organizational
decision making
Global / International Strategy
To facing Global/International environment, we need to have global/international strategy as a prerequisite of effective operational decision making. Michael Porter stated that a global/international strategy can be formulated by the used of Industry “Value Chain” concept which focused on cost leadership and Differentiation.
Sumber:Michael E. Porter, Competitive Advantage, New York: Free Press, 1985
Rangkaian Nilai Perusahaan
Sumber:Michael E. Porter, Competitive Advantage, New York: Free Press, 1985
THEORY OVERVIEWMARKETING APPROACH
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Customer Perception and Customer Expectation
Marketing in a the industry is becoming an increasingly complex challenge. The paradigms of service marketing demand a passionate understanding of customer expectations and perceptions, and linking them to product design & delivery as well as operational planning. Organizations have to integrate the customer’s perspective in its products and operations in a comprehensive manner
Marketing Mix (5P’s)
1. Product How should the company design, manufacture the product so that it enhances the customer experience?
2. Place Where should be the product be available and the role of distribution channels?3. Price What should be the pricing strategy?
4. Promotion What is the suitable strategy and channels for promotion of the product?
5. People How to converge the benefits of internal and external marketing?
THEORY OVERVIEWSYSTEM INFORMATION TECHNOLOGY APPROACH
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E-Business Framework
• IT Applications and services are built upon two types of pillars– Legal and Regulatory Pillar
– Technology Pillar Figure 8.1
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E-Business Systems
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E-Business Systems
RESUME JOURNAL
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Resume Journal 1:Business Logic in Buyer – Seller Relationship
Our interpretation about Business Logic are:1. Business logic can be described as a set of process,
equipment, method, procedure and tools to produce goods and services.
2. Business logic consist of: Business rule, and Work flow
Studies of Business Logic
• Business logic links activities, actors, and resources together within and between companies in buyer-seller relationship
• The business logic enables seeing the project, service and packaged product business logic as part of a chain in developing relationship between buyer.
Resume Article 2MAKING ENTERPRISES INTERNET READY: E-BUSINESS FOR PROCESS INDUSTRIES
Internet offers manufacturer the possibility of differentiating them self from their competitor
Downstream segment will see more demand for customized product, market directly to end user
Upstream segment will feel significant impact from the close collaboration with business partners.
Impact of Internet on process industries
Increase connectivity and increase speed
Changes on manufacturing:
• Increase intimacy with business partner
• Automating and exposing internal business process
• Opening new market
Future of e-business in process industries
1.Business processes will be streamline
2.Web based services will support internal business process
3.Portal will provide windows into operation
4.Integrated supply chain and plant system will be in place
5.Increasing customer services
6.Internet exchange will streamline distribution
Preparedness of process manufacturers for e-business era
• Enterprise wide strategy : led from the Top
• Information flow : share critical information both internal and business partner to remove bottlenecks
• Organize around business process
• Integrate business process with trading partner
• Deployment of e-business to ensure agile & responsive plants
• Integrating supply chain and manufacturing: to process customer order via internet and deliver in time
OUR ANALYSIS
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• From the journals, our analysis is “business logic” and selection of technology are linking up and can’t be separated each others. The goals are to improve organization sustainability and growth by optimizing the used of technoly to achieve operational excellence
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• Critical Success Factor to linking up Business Logic and the used of technology:- The company capability to implement “value chain” which focusing on cost leadership and differentiation
- The company capability to improve company value by implementing marketing and service management to address customer expectation and perception
- The succession of Project Management implementation - Time
- Scope - Cost
April 11, 2023 25
MaterialsMaterials
MaintenanceMaintenance
Human ResourcesHuman Resources
FinancialsFinancials
AccountAccountAccountAccount
AssetAssetAssetAsset
Maintenance Maintenance ScheduleSchedule
Maintenance Maintenance ScheduleSchedule
Work Work OrderOrderWork Work OrderOrder
PlanPlanPlanPlan AssignAssignAssignAssign
Work Work GroupGroupWork Work GroupGroup
Roster Roster T&AT&A
Roster Roster T&AT&A LeaveLeaveLeaveLeave TrainingTrainingTrainingTraining
PersonPersonPersonPerson
Operating Operating StatisticsStatisticsOperating Operating StatisticsStatistics
Standard Standard JobJob
Standard Standard JobJob
Ad Hoc WorkAd Hoc WorkCopy WOCopy WO
Ad Hoc WorkAd Hoc WorkCopy WOCopy WO
Condition Condition MonitoringMonitoringCondition Condition MonitoringMonitoring
ProjectProjectProjectProject
RequisitionsRequisitionsPartsParts
RequisitionsRequisitionsPartsParts
Store RoomStore Room Issue GoodsIssue GoodsStore RoomStore Room
Issue GoodsIssue Goods
Auto-Auto-GenerateGenerate
RequisitionRequisition
Auto-Auto-GenerateGenerate
RequisitionRequisition
Recommended Recommended OrderOrder
Recommended Recommended OrderOrder
Receive Receive goodsgoods
Receive Receive goodsgoods
InvoiceInvoiceInvoiceInvoice PaymentPaymentPaymentPayment
Financial Financial TransactionsTransactions
Financial Financial TransactionsTransactions
Do workDo workDo workDo work
Enter TimeEnter TimeEnter TimeEnter Time Labour Labour CostingCostingLabour Labour CostingCosting
PayrollPayrollPayrollPayroll
Ad Hoc WorkAd Hoc WorkUseUse
Standard JobStandard Job
Ad Hoc WorkAd Hoc WorkUseUse
Standard JobStandard Job
AccountAccountAccountAccount
ProjectProjectProjectProject
Work OrderWork OrderWork OrderWork Order
AssetAssetAssetAsset
WorkWorkRequestRequest
WorkWorkRequestRequest
Contoh Aplikasi
Fully IntegratedFully Integrated
Enterprise AssetEnterprise AssetManagementManagement
CONCLUSION
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Business and IT Alignment
• Alignment of IT strategy with the organization's business strategy is a fundamental principle
New Ways to Compete
• IT can shape business strategy• Ways of competing (Porter, 1980)
New Ways to Compete
• IT can decrease organizational costs– Examples:
• Automating transaction time• Shortening order cycle time• Providing operational information for decision making
• IT can enable differentiation– Examples:
• Giving sales personnel information to better serve customers• Providing just-in-time supplies for customers• Creating new information-based products• Allowing product customization by the consumer
THANK YOU