Comparing The On-line Shops with The Street Stores-Using Shaping Stockings as the subject

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Introduction- Research background

• For university students, computer had become one indispensable object.

• Home Men– people who are addicted to using computers seldom go outdoors.

Introduction- Research background

• National Chiao Tung University = Home Men University

• On-line shopping— Home Men buy things without going out.

Literature review- On-line design factors

• The way how the contents are presented to customers which playing an important part in attracting, sustaining and retaining the interest of a consumer data site. (Ranganathan and Ganaphathy, 2002)

• The lay out, colors font style and size, mix of text and graphical information, and sort, shape, size, and placement of links. (Huizingh, 2000)

Literature review- On-line marketing environment

• Nowadays, information and communication technologies (ICT) are by far the fastest growing market in the world economy. (Ting-Kang Liao,2003)

• Most companies implemented their information systems to promote e-commerce on the Internet-base environment. (Shaw et al..1997)

Literature review- The importance of on-line marketing

• The Internet is an information technology that diffuses at exponential rates among the business-to-business organizations (David &Daniel, 2000).

• Its high approval and use by business-to-business organizations may be largely attributed to two factors.

Literature review- Advantages of on-line marketing

• The Internet allows the companies to quickly respond to market change, require customer preference and to customize its promotion and goods to individual customers in a more timely fashion (Kiang et al., 2000).

• Marketing is the management process responsibe for identifying, anticipating, and satisfying customer reqirement profitability (Chaffey et al, 2002).

Literature review- Advantages of on-line marketing

• These technologies include the Internet media and other digital media such as wireless mobile media, cable, and satellite (Chaffey et al, 2002).

• Benefits of Internet’s interaction include convenience and increased efficiency, better customer service, lower transaction cost, and new relationship-building opportunities. (Ancarani, 2002)

Methodologies-Sample and data collection

• Our target sample for this research consists of female college students who browse the net in their daily life.

• 7 questionnaires were focus on their shopping shaping stocking model.

• We specialize in the comparison with the prices and the promotions in shopping stocking online and in the store.

Methodologies-Sample and data collection

• We use the statistics in view of the questionnaire result to analyze separately two research questions, to test that if our hypotheses are correct.

• Each hypothesis has two relative questionnaires. Then, we take the proportion follows the normal distribution, and we use Z-test to test our hypotheses.

Methodologies- Research questions and the relative

hypotheses

• General people’s view of comparing the prices in online shopping and shopping in the store.

• General people’s view of comparing the promotions in on-line shopping and shopping in the store.

Research Analysis and Results

Test of hypotheses

Test of hypotheses

Test of hypotheses

Result

Result

Conclusion

• The general female college students have a common perception that buying the product-shaping stockings is cheaper in the on-line shops than in the street stores.

• And they also think the promotions of shaping stocking in online shops are more than those in the street stores.

Conclusion

• Although most of female college students have higher frequency in shopping on the street, online shops’ sales volume still have potential to exceed that of street shops.

pictures

Online storeOnline store Street storeStreet store

Questionnaire• Have you ever shopped on line?• yes no(please continue to answer the questions below)•  • Do you think the price of buying shaping stockings on line is cheaper than buying it at stores? • yes no • • what is the difference between the discounts of on-line shop and the discounts of street stores when

buying shaping stockings? • On-line shop’s price is cheaper street stores’ price is cheaper•  • Would you be influenced by the ads on the Internet and thus more willing to buy shaping stockings? • yes no • • Do you think buying shaping stockings on line is more convenient than buying it at stores? • yes no • • The frequency of you shopping on-line ? • At least once a day At least once a week At least once a month Over half a year• 7. The frequency of you shopping at street stores? • At least once a day At least once a week At least once a month Over half a year

Reference

• (Ting-Kang Liao,2003), “The Technology Acceptance Model Analysis of Customer Online Browsing Behavior and Online Purchasing Behavior”

• (Yun-Chu Liu, 2006), The Impact of ON-line Design Factors on Aroused Emotional States, Shopping Values, and Customer Satisfaction

• http://www.payeasy.com.tw/beautyjapan/edm2007/080/edm.htm?sid=96965550_Y_8.2

Thank you for your attention!Thank you for your attention!