Community Management
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Transcript of Community Management
Community ManagementThoughts while I’m working
It’s not about monitoring
It’s about been part of the community
Community
express
talkannounce
respondwinask
complainand complain.
A community likes to…
Brand
express talk
announcerespond
winask
Not complaining but responding on time to it.
A brand should behave in the same way
A brand must have a personalitythat’s how it can behavenaturallyExchanging pretending forbeing.
TransparencyBrand’s opportunity to talk frankly, to receive critics and to talk face to face with the customers. People are looking for:• Immediate response, quick service• Solutions to their needs• Brands that don’t hide or ignore their comments (Friends wouldn’t do it, why would a brand)
Solidarity• People like to RT. It’s a simple and easy
way to be solidary with others. • They help others to find a prompt
solution.• Warning! Complains become easily virals.
TopicsOlympics are gone. Not many people comment about #energy2012
What happened to all those moments people kept sharing from the Olympics?
How to gather them?
Website #energy2012? putting all the data together? Users can visualize it?
Data is like energy, it has to keep moving, enhancing the conversation.
What’s next
ParalympicsPeople are looking forward to the next games. How we can generate expectations;online activities; welcoming the athletes;sharing content about it; photos or videos?
What would you dowith a full stadium?
If spectators are waiting,brands can do more than a banner.
Fin.