Community Management

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Community Management Thoughts while I’m working

description

Community Management thoughts while I'm working

Transcript of Community Management

Page 1: Community Management

Community ManagementThoughts while I’m working

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It’s not about monitoring

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It’s about been part of the community

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Community

express

talkannounce

respondwinask

complainand complain.

A community likes to…

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Brand

express talk

announcerespond

winask

Not complaining but responding on time to it.

A brand should behave in the same way

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A brand must have a personalitythat’s how it can behavenaturallyExchanging pretending forbeing.

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TransparencyBrand’s opportunity to talk frankly, to receive critics and to talk face to face with the customers. People are looking for:• Immediate response, quick service• Solutions to their needs• Brands that don’t hide or ignore their comments (Friends wouldn’t do it, why would a brand)

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Solidarity• People like to RT. It’s a simple and easy

way to be solidary with others. • They help others to find a prompt

solution.• Warning! Complains become easily virals.

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TopicsOlympics are gone. Not many people comment about #energy2012

What happened to all those moments people kept sharing from the Olympics?

How to gather them?

Website #energy2012? putting all the data together? Users can visualize it?

Data is like energy, it has to keep moving, enhancing the conversation.

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What’s next

ParalympicsPeople are looking forward to the next games. How we can generate expectations;online activities; welcoming the athletes;sharing content about it; photos or videos?

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What would you dowith a full stadium?

If spectators are waiting,brands can do more than a banner.

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Fin.