Communication

Marketing

Documentation

Laura Slade, Consultant

Portfolio November 2011

CONTENTS

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Services

Skills

CredentialsContact

Approach

Clients

Marketing

Communication

DocumentationMy communication best practice approach

Would you like to work with a consultant who?

Aligns communications to your business objectives & goals

Follows through from the strategy to delivery & evaluation Considers your audience, environment & culture

Then chooses how & what to communicate Writes clear, concise & easy to understand copy Creates brand compliant & accessible materials Carefully plans & diligently delivers all communications

Adopts new technologies to improve communications Shares their best practice with you Leaves you with sustainable skills & tools

Services

Skills

Credentials

Contact

Approach

Clients

SERVICESSkills

Credentials

Contact

Approach

Clients

Marketing

Communication

DocumentationServices at a glance

Services Skills Clients include

Marketing Branding Product launch Relationship

marketing

Project management Copywriting Agency management

The Computer Luggage Company

Square Mile Sourcing Prologue Productions

Communication Organisational &

operational change communications

Human Resource projects

Objective & metrics setting

Copywriting Email Intranet Event management

Sainsbury’s EDF Energy BP

Documentation

MS Office template design

Training & manuals Accessibility advice

Copywriting Image editing MS Office Adobe Acrobat Adobe Photoshop

NHS Trust JHMA Ltd Royal Bank of Scotland BP Square Mile Sourcing Motiv8 Solutions

Marketing

Communication

DocumentationMarketing services

Branding Writing the creative brief Selecting & managing agencies Consistent application of new

brand to external & internal materials

Creation of brand guidelines

Product or brand launch Cascade communications – non

disclosures, employees, resellers & customers

Online, direct mail & live launch

Relationship marketing Mobilisation of sales through a

reseller network using Timely product announcements Incentive campaigns Magazines & events

Audiences Corporate customers Consultancies Reseller network

Channels Catalogues Websites Exhibitions Direct Mail Emails/ E-newsletters Briefings

Related skills Objective & metric setting Agency & budget

management Writing briefs Copywriting Event Management

Marketing

Communication

DocumentationCommunication services

Campaigns including Organisational change

TUPE transfer Company restructure Consultation processes

Operational change New brand or product New systems or processes Policy changes Pay reviews

Audiences such as Board level Senior managers Line managers All employees IT employees

Channels used Intranet/SharePoint sites Emails/ E-newsletters Conference calls Live Meetings Workshops Conferences Road shows Screencasts

Related skills Objective & metric setting Stakeholder management Event Management Copywriting Template Design

Marketing

Communication

DocumentationDocumentation services

Services MS Word, PowerPoint & Adobe

PDF documents MS SharePoint or other CMS

pages Creation of templates using

brand guidelines Improvement of existing

templates to make more usable or accessible

Population of templates Roll out of templates in

collaboration with IT Production of training

materials – screencasts, Live Meetings & manuals

Creation of interactive PDFs for publication

Related skills & experience Microsoft Word

Themes & building blocks Styles & formatting Form design TOCs & field code editing Table layouts

Microsoft PowerPoint Use of multiple slide masters Reduction of copy Appropriate animation &

transitions

Adobe Photoshop Edit images to correct size,

resolution & format

Adobe PDFs Conversion to PDFs using

appropriate settings for bookmarks

Editing file properties for optimum opening view

Linking files using navigation tags

SKILLS

Skills, Accreditations and Experience

Services

Credentials

Contact

Approach

Clients

Marketing

Communication

DocumentationTechnical accreditations & skills

Microsoft Office Expert MS Word 2003, 2010

Microsoft Office Specialist MS Word 2007 MS PowerPoint 2003, 2007, 2010 MS Outlook 2003, 2007, 2010

Adobe Certified Associate Adobe Dreamweaver CS4

Other software skills MS SharePoint 2003 Adobe Photoshop 4 Adobe Acrobat X Adobe Captivate 4 Adobe InDesign CS4

Communication Consultant BP “ She has a very deep Microsoft Office skill-set & is a very fast learner - she picked-up SharePoint within weeks in her BP role.”

Managing Director JHMA Ltd“Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice”

IT Service Delivery Manager, Sainsbury's “what she doesn't know about Microsoft Office isn't worth knowing.”

Marketing

Communication

DocumentationRelated documentation skills

Adobe Photoshop Edit images to correct size,

resolution & formatMicrosoft Word Themes, styles & formatting TOCs & field code editing Table layoutsAdobe Acrobat Conversion to PDFs using

appropriate settings for bookmarks

Editing file properties for optimum opening view

Linking files using navigation tags

Microsoft PowerPoint Use of themes Use of multiple slide masters Consistent layout Image sourcing & use Reduction of copy Appropriate animation &

transitions

Marketing

Communication

DocumentationMarketing & communication experience

Marketing & Management Chartered Marketer since

2002 Member of the Chartered

Institute of Marketing Product management – 11

years Event management – 8 years Agency management – 20

years Budget Management – 6

years Line management – 2 teams Copywriting – 20 years Public Relations - 2 years

Languages English native speaker Spanish currently at A level

standard

Accessibility & Usability Knowledge of the DDA User of the RNIB See it Right

guidelines Experience testing materials

with vision impaired audiences

Understand of & empathy with accessibility issues

CLIENTS & PROJECTS

Services

Skills

Credentials

Contact

Approach

Marketing

Communication

DocumentationSummary

Client Project/Contract Date

Motiv8 PowerPoint Designer 2011

BP Communications Specialist – multiple projects 2010-11

JHMA Ltd Document designer 2009-10

EDF Energy Internal Communications executive 2008-9

The Royal Bank of Scotland

Technical copywriting best practice training, guidelines, copy review

2008

BP Communications Specialist – rebranding projects 2008

BP Communications Specialist – multiple projects 2007-8

The Royal Bank of Scotland

Intranet copywriting 2007

Dr Luigi Fidanza MS Office documentation support 2007

Prologue Project Management

Corporate Rebrand, New Web Site Delivery of Marketing Toolkit

2006-7

Square Mile Sourcing Corporate Rebrand, New Web Site Delivery of Marketing Toolkit

2006

Virtrium Creation of new templates for new brand 2006

Sainsbury’s IT DivisionOrganisational Change Communications (TUPE transfer), Rebranding of IT Division

2005-6

NHS Trust Production of Training Toolkits 2004-5

The Computer Luggage Company

Pan European product & brand launch to internal, channel & consumer audiences

2003

Marketing

Communication

DocumentationDocument Designer: JHMA Ltd 2009-10

Multidisciplinary technical report to specific legal scientific audience Delivered a printed (nine volume) &

electronic (interactive DVD) report to a rigid deadline

Developed & applied complex MS Word branded templates utilising field codes & switches

Designed & supplied to printers artwork for all folders, covers, dividers & packaging

Created using Acrobat the interactive DVD version as a series of hyperlinked & bookmarked PDF documents

Worked as part of a European exploration & production team in Madrid

Managing Director JHMA Ltd

“Laura has an Expert knowledge of MS Word & a wide command & understanding of design & communication principles & practice.

Her input to the project surpassed our expectations & we hope to use her skills in future work.”

Marketing

Communication

Documentation

BP Internal Communications Specialist 2007-2008

Member of the DCT channel communications team - three main roles 1. General channel communications Delivery of messages to the whole of DCT ,

4000 staff & contractors using these channels SharePoint site Live meetings (audio & web) HTML emails Town hall meetings Plasma displays Screencasts

2. Specific campaigns for internal clients

IT Policy SharePoint site Gift & Entertainment register HR SharePoint site

3. Project management of the re-branding from DCT to IT&S

Internal Communications Manager BP 2007

“Laura's high quality work, focus on delivery, creative approach & willingness to do what it takes is refreshing & much appreciated. She brings a lot of fun with her, which makes getting the job done much easier, & is a great team player.”

Marketing

Communication

Documentation

Project Communications Lead Sainsbury’s 2005-6

TUPE in source of 500 employees from Accenture to Sainsbury’s IT Division Business critical project, immovable deadline Aim to ensure the insource did not affect

Sainsbury’s shareholders, customers or employees.Audiences included

Transferring colleagues Department into which the colleagues transferred IT Stakeholders across business All colleagues at the Store Support Centre Press & Investors

Channels included Auditorium presentations & video cascades Weekly email newsletter, communicating the

outcome of the TUPE consultation meetings Notice boards & desk drops Press releases Company magazine HR letters regarding contracts & Ts&Cs Welcome campaign including production of a

bespoke welcome pack

Senior Consultant, Project One Consulting “I've worked along Laura on a major change programme. Under intense pressure, she shaped a communications programme for this major enterprise including both internal & external communication strategies. It was outstandingly successful & she was a key part of the change team.”

Marketing

Communication

Documentation

Consultant: BST Mental Health NHS Trust 2004-5

Application of marketing principles to improve a series of innovative mental health training materials Consolidated the materials to facilitate

content management & updating Structured, updated & branded all

delegate materials Improved the design & organisation of

the materials to optimise delegate engagement

Ensured all materials reflect & re-enforce the NHS brand

Developed into new format training toolkits for administrators & trainers

Resulted in measurable increases in both delegate satisfaction & trainer efficiency

Dr Bhutani, Consultant Clinical Psychologist, Bolton Salford & Trafford Mental Health NHS Trust

“I have wanted to get these materials updated for some time but was daunted by the scope of the task. Ms Slade’s extremely professional & efficient work has made this happen & helped in the dissemination across the NHS of the innovative work this training package represents”.  

Case study available

CREDENTIALS

LS Marketing and Laura Slade

Services

Skills

Contact

Approach

Clients

Marketing

Communication

DocumentationLS Marketing Ltd

Laura Slade operates through LS Marketing Established May 2003 Registered in England & Wales number 4757259 Director: Laura Slade Registered office: 6 Sylvan Gardens Surbiton KT6 6PP VAT registration number: 814 7457 19 Business bank account held with NatWest in Surbiton Registered for Data ProtectionIT equipment Main laptop MS Office 2010 Adobe Creative Suite CS4 Backup laptop MS Office 2003 Adobe Creative Suite CS Daily external automatic backup Colour laser printer & scanner

Marketing

Communication

DocumentationLaura Slade

Personal profileInterests Travelling – Ecuador,

Transylvania Cake baking Learning Spanish Read & collect classic crime

novelsCharities Conservation volunteer -

BTCV Crisis at Christmas volunteer Celia Cross volunteer dog

walker

Professional profile Committed, tenacious & self-

motivated Passionate advocate for your

message, brand or product. Communications experience

spans print, live & electronic media,

Managed staff, agencies & significant A&P budgets.

Naturally organised & collaborative,

Work well with all levels within an organisation

Excellent at liaising between technical & non-technical teams.

Successful IT product marketing background

Strong IT skills enable me to adopt new technologies fast

Marketing

Communication

DocumentationEngagement & Rates

Engagement options Letter of engagement Purchase order Signed Contract People per hour deposit Minimum booking 4 hours

Payment Terms 50% deposit, 50% on

completion for small projects Week or month end invoices

for on-going projects 30 day terms

Rate Scope Per Hour £ ex VAT

Strategic

Development of communications plans, strategic messages, campaign themes, budget or agency management, client facing roles

from £40

Tactical Copywriting, template design, event management, training, documentation, image sourcing or editing

from £30

Operational

Population of templates, databases or Content Management Systems, Mail-merges & other “hands on” activities

from £20

CONTACT

Services

Skills

Credentials

Approach

Clients

Call +44 (0)771 289 1556

Email laura@lsmarketing.co.uk

Visit www.lsmarketing.co.uk

Location

Able to work at your office, my office or both My home office is close to Surbiton station

(KT6) Fast rail links to London, Guildford & Woking Close to the A3 M3 & M25 Will consider working in Spain