Communication de MSF
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![Page 1: Communication de MSF](https://reader033.fdocument.pub/reader033/viewer/2022061211/54934287b47959d7578b45c8/html5/thumbnails/1.jpg)
Analyse de la communication
de
Beauvillier PaulineCadiot Valentin
Magistère 2 Communication interculturelle29 Novembre 2012
![Page 2: Communication de MSF](https://reader033.fdocument.pub/reader033/viewer/2022061211/54934287b47959d7578b45c8/html5/thumbnails/2.jpg)
![Page 3: Communication de MSF](https://reader033.fdocument.pub/reader033/viewer/2022061211/54934287b47959d7578b45c8/html5/thumbnails/3.jpg)
Les communications
dédiées
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La communication de marque
« Aller là où les autres ne vont
pas… »
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Les goodies… (www.msf.fr/boutique)
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La communication institutionnelle
www.msf.fr
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La communication institutionnelle
Facebook Dailymotion
Journal des donateurs
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La communication marketing
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La communication sociale/d’influence
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La communication sociale/d’influence
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La communication de crise
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Politique de communication au niveau international
www.msf.org
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Politique de communication au niveau international
MSF Brésil MSF Japon
MSF Corée
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Evaluation de la communication de MSF
Mais….
Bonne utilisation des différents outils et instruments de communication…
Amélioration de la stratégie de communication nécessaire dans les médias sociaux.
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Sources
Sites internet www.msf.fr www.msf.org
Article
Interview de Mélanie Cagniart, directrice de la collecte de fonds privés de MSF (Marketing Direct Magazine, novembre 2012).