Colin Carter - Effective data distribution and consumption
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Transcript of Colin Carter - Effective data distribution and consumption
How Data is consumed andused by a Travel Publisher
Colin CarterTechnical Director
Weather2Travel.com
Introduction to Weather2Travel.com
• Weather2Travel.com launched in 2005
• Now established as leading weather website for travel
• Climate and Weather Guides for EVERY country in the world
• Content driven sites using Affiliate Marketing
• Planning Tool - When is best time? Where is best?
• Provider of ‘Weather’ Content to Travel websites
Working with Affiliate Marketing in Travel
• Started with Affiliate links, logos and banners
• First worked with datafeeds in 2007
• Now have dedicated server for data processing
(Currently loading over 20 million datafeed records daily)
• Data & Tools available for holidays, hotels, flights, hire cars,
adventure holidays, cottages
Which Travel Merchants offer Data and Tools?
118 TravelAccorhotelsAirtoursAlpha RoomsAPHAttractiontixBalkan HolidaysBest Western Blue Chip HolidaysBookable HolidaysBritish AirwaysClub MedCoast & Country CottagesCooperative TravelCosmos HolidaysDirectline HolidaysDisneyland Paris GBDo Something DifferenteasyJet holidays
ebookers.comExpediaFarm and Cottage Holidays First ChoiceFlight + HotelG AdventuresHertz Holiday AutosHoliday NightsHoliday TaxisHolidaylettings.co.ukHoseasons HolidaysHostelbookersHotels.comImagine IrelandIntrepid TravelJet2HolidaysJustYouKLM
Red Letter DaysResponsibletravel.comSeatwave.comSecret EscapesSwiss International Sykes CottagesThe Holiday PlaceThomas CookThomsonTravel IntelligenceTravelsphere.co.ukTUIfly.comUK Theatre TicketsViagogoVirgin Holidays
KuoniLastminute.comLondonTheatreDirect.comloveholidays.comlowcostholidays.comMacdonald HotelsMarriott International Marsdens Cottage HolidaysMyCityDeal, GrouponNorfolk Country CottagesOctopus.comOlympic HolidaysOn the BeachPage and MoyPark InnPO FerriesQatar AirwaysRadisson BluRamada Jarvis
DatafeedSpecialists
TechnologyProviders
Networks, Agenciesand Merchants
Who is providing Travel Data and Tools?
What Types of Data & Tools are available to Publishers?
• Search APIs (Live vs Cached)
• White Label Solutions (Co-branding vs Full Integration)
• Datafeeds (XML vs Text / Availability vs Products + Lead Price)
• Widgets (JavaScript vs iFrame / Fixed code vs Contextual)
• Interactive Search Banners (Branded vs Unbranded)
• Deeplink Generators (Search Form vs Search Results)
• Affiliate Hubs (Merchant vs Network)
Datafeeds
Widgets & Dynamic Banners
Interactive Search Banners
Deeplink Generators
Affiliate Hubs
LiveProduct
Data
DatafeedSpecialists
Merchants
Networks
Agencies
Weather& Climate
Data
DestinationModel
Datafeeds
StaticData
Offline Static Product Data
OtherProviders
Process Data and Output to
Websites
Process Data and Output to
Websites
Weather2Travel.com
Website #3
Website #1
Website #2
Datafeed ProvidersDaily
Update
Working with Data - Key Benefits to Publishers
• Datafeeds enhance publisher content
• Price point and Deeplinks place users on buying page
• Combine publisher content and product data to create unique
content or functionality (e.g. mashups)
• Automate regular product data updates
• Widgets offer ‘non-technical’ publishers interesting and
engaging content
Working with Data - Problems and Issues for Publishers
• Datafeeds / APIs require level of technical ability and hardware
• No datafeed standards adopted across the industry
• Quality and Structure of data varies widely
• Publishers have different requirements
• Building the relationship between data and publisher content
is time consuming and problematic
• Still not enough understanding of publisher requirements
Thank You
Colin [email protected]