Client Advertising Campaign Presentation
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Transcript of Client Advertising Campaign Presentation
1
The Internet is creating a huge market transition
They’re connecting people and businesses on a global level!
2
Today’s business owners are faced with an enormous problem
Local businesses havelost their connection with local customers!
Why?1. Search results are dominated by large
corporations and major chains2. Lack of knowledge to develop a web campaign3. Belief they can’t compete on an economical
basis.4. Inability to make transition from traditional
advertising medias
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Before the InternetStaying connected meant
advertising with:• Phone Directory• Newspaper• TV• Direct Mail• Telemarketing• Print Ads
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Times are rapidly changing
• Phone Directory• Newspapers• TV• Telemarketing• Direct Mail• Print Ads• E-Mail
• Where is yours?• Declining Rapidly• DVR/TiVo• Do Not Call List• 1%-2% Yield• Rising Costs• Spam Software
5
Traditional advertising medias are losing their effectiveness
The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without a website
• 78 — Percentage of households with two or more computers2
• 82 — Percentage of local searches that result in offline action3
• 0 — Without a web presence, you have 0% chance in connecting with local
consumers performing online searches
6 1 Google July 25,2008 2 2007 Market Report by Jupiter 3 Study by Comscore Networks (Click Z August 2nd, 2007)
Having a website isn’t enough
• How do people find it?
• How do you drive trafficto a website?
• Are you satisfied with your current web presence?
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Search optimization companies are far too expensive for most businesses!
The Solution
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AdzZoo’s 5 Campaign Fronts
Develop Optimized
Website
Geo-Targeted
Placements
Google & Yahoo Map Integration
Push Campaign
Development
Monitor Campaign for effectiveness
AdzZoo’s Custom Designed Geo-Targeted Push and Pull Web-Campaigns
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Optimized WebsiteKeyword
Optimized
Search Optimiz
ed
Optimized Website
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Geo-Targeted PlacementSponsor
ed LinksOrganic Results
Geo-targeted campaign placement on major search engines
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Google & Yahoo Maps
GPS Accessible Smart Phone Accessible
Provide access to potential customers through Google and Yahoo maps
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Push CampaignSearch
NetworkAd
Network
Implement push campaign with high traffic websites like CNN, ASK, Facebook, etc.
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Monitor Campaign
Continuous Optimization Continuous Tracking
Continuous monitoring to insure effectiveness on all campaign aspects
Campaign Options
• Neighborhood Campaign$119.99 /mo
• Community Campaign$179.99 /mo
• Area Campaign$269.99 /mo
• Regional Campaign$399.99 /mo
All Plans have 1 time design fee of $49.99(Waved for Annual Contracts)
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Discount Pricing
• AdzZoo Campaigns can be implemented in:– 3 Month periods– 6 Month periods
• (5% Discount)– 12 Month periods
• (10% Discount & $49.95 Design Fee Waved)
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What customers can expect in the first 72 hours
• Welcome e-mail containing info about their website and keyword campaign
• Visible web presence on Google based on keyword searches (In Most Circumstances)
• Call from AdzZoo providing Google PIN & instructions for Google map listing
• Business pushed out on Google’s ad networks
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17For More Information Visit AdzZoo.com • This presentation is for training purposes only ©2009 AdzZoo