Selected Business Article:  “The design firms pioneering space suit fashion”  

http://www.bbc.co.uk/news/business-23947790  

Mariana Martinez Professor Klinkowstein

 

u Russian man owns space suit company    

u Humble beginnings challenge success    

u Innovative design brings fame    

 

 

Mariana Martinez Professor Klinkowstein

 

Mr. Southern shows off suit to NASA  

Mariana Martinez Professor Klinkowstein

Personal  Ethnographic  Research  

•  Found  a  group  of  marke8ng  and  business  students  •  Analyzed  how  they  studied  and  took  pictures  •  Asked  them  how  their  observa8ons  helps  them  learn            

Mariana Martinez Professor Klinkowstein

   

   

Mariana Martinez Professor Klinkowstein

Part  B  

Mariana Martinez Professor Klinkowstein