China house NHTV Meet-up 4 NBTC Eddie Yang Communications in China
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SOCIAL MEDIA IN CHINA Eddie Yang, June 8 th , Breda
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Transcript of China house NHTV Meet-up 4 NBTC Eddie Yang Communications in China
SOCIAL MEDIA IN CHINAEddie Yang, June 8th, Breda
CONTENTS
1
2
3
POPULAR SOCIAL MEDIAS IN CHINA
WHAT SOCIAL MEDIA CAN DO IN CHINA
EXAMPLE OF CHINA NATIONAL MUSEUM
POPULAR SOCIAL MEDIAS
IN CHINA
WECHAT monthly active account number reached 600 million
5.7 Billion daily posts
<5 times17%
10-20 times17%
>50 times17%
20-30 times13%
<Daily7%
30-40 times6%
40-50 times3%
5-10 times21%
ACTIVE DAILY USERS
WECHAT’S INFLUENCE ON LIFESTYLE CONSUMPTION
60%
45%
30%
15%
0%Entertainment Official
accountsShopping Travel Food
53.6%
20%13.2%
11.3%
2%
Only used 1-2 times50%
100rmb34%
200rmb
8%
>500rmb4%
300rmb3%
400rmb1%
WECHAT TAXI USER CONSUMPTION RATIO
SOCIAL INFLUENCE
Monthly active users 600 million
46.3% respondents
preferred APP
62.7% of the users have more
than 50 friends
57.3% of users make new friends
or contact old friends
86.1% of users have
increased interaction with friends
WEIBO monthly active account number reached 236 million
WEIBO daily active account number reached 106 million
2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4
14380 15650 16700 1760019800 21200 22200 23600
WEIBO monthly active subscriber growth (unit: million)
WHAT SOCIAL MEDIA
CAN DO IN CHINA
WHAT WE CAN DO
SHARING PROMOTIONS
WHAT WE CAN DO
SHARING PROMOTIONSPAYMENTS
SHARING
Moments Groups Company accounts
PAYMENTS
Youshop
ONLINE
Taxi
PAYMENTS
OFFLINE
Shopping Food
PROMOTIONS
Generating followers – Push information – Transactions
EXAMPLE OF WeChat use as Video
tour inMUSEUM
AUDIO/VIDEO TOURON WECHAT
VISITOR BECOME AMBASSADOR
VIRTUAL VISITING OFFERED TO THOSE WE ARE NOT ABLE TO COME
THANKS
