CHAPTER 4 The strategic Planning function รศ. ดร. เสรี วงษ์มณฑา.
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Transcript of CHAPTER 4 The strategic Planning function รศ. ดร. เสรี วงษ์มณฑา.
CHAPTER 4The strategic Planning function
รศ.ดร.เสร� วงษ์�มณฑา
THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
1. Concept or intent to bidDevelopment of event
concept or intent to bid
Event feasibility analysis Decision to cease Decision to proceed with bid
Decision to proceed with new event
Formation of a bidding body
and preparation and submission of a bid
documentAcceptance of bid
Rejection of bid Establishment of organisational structure
Strategic planning • Establishment of vision / mission / purpose • Development of event goals and objective• Conduct of a situational analysis• Identification of strategy options • Development and implementation of control systems • Evaluation, shutdown and reporting
Legacy
Feedback
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THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
2. Feasibility analysis3. Decision to proceed or cease 4. Formation of a bidding body and bid
preparation
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THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
5. Establishment of an organisational structure 5.1 The functional organisational structure of a festival
Festival management
Sections
En
tert
ain
men
t
Tra
ffic
an
d
geog
rap
hy
Safe
ty
Sta
ges
Sta
ff
Food
an
d v
ari
ou
s tr
ad
e
IT a
nd
com
mu
nic
ati
on
s
Info
rmati
on
mark
eti
ng
Art
isan
s
Mate
rial
trad
e
Cam
pin
g a
nd
ren
ova
tion
Access
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THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
5. Establishment of an organisational structure 5.2 Games organizational structure
Senior appointments and remuneration committee
Finance committee
Risk management and audit committee
Sports and technical committee
Joint marketing committee
Ceremonies committee
Government relations
Ceremonies • Opening ceremony• Closed ceremony • Queen baton relay • Cultural festival
Ceremonies and events
Sales and commercial
Marketing
Publicity and media issues
Tourism
Marketing and communications
Sports
Venues
Capital works coordination
Support
Technology
Broadcast
Finance and business services
Chief executive officer
Project planning, risk and strategy
Sponsor services
Sponsorship sales
Licensing and merchandising
Ticketing
Finance
Procurement
Legal
Workforce
Project planning, risk and strategy
Villages• Athletes Village• Satellite Village• Technical officials Village
Operation
Board of directors
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THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
Venue
Catering Firm
Theatrical entertainment
agency
Consultants - Risk management - Accountancy - Legal - Marketing
Venue
Venue
Audiovisual firm
Speakers bureau
Specialist event
management firm
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THE STRATEGIC PLANNING PROCESS THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATIONAND EVENT ORGANISATION
6. Strategic plan 6. Strategic plan 6.16.1 Purpose, vision and mission statements Purpose, vision and mission statements
6.26.2 Goals and objectivesGoals and objectives
- Economic- Economic
- Attendance / participation - Attendance / participation
- Quality - Quality
- Awareness / knowledge / attitudes - Awareness / knowledge / attitudes
- Human resources - Human resources
6.36.3 Situation analysisSituation analysis
6.46.4 Identification of strategy optionsIdentification of strategy options
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THE STRATEGIC PLANNING PROCESS AND EVENT ORGANISATION
6. Strategic plan 6.5 Strategy evaluation and selection
6.5.1 Consistency with mission and objectives 6.5.2 Suitability6.5.3 Validity6.5.4 Feasibility of options6.5.5 Business risk6.5.6 Attractiveness to stakeholder
6.6 Operational planning 6.6.1 Control systems6.6.2 Event evaluation, shutdown and reporting
7. Legacy
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MANAGEMENT OF EVENTS
1. Initiation2 .Planning3. Implementation4. The event5. Shutdown
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MANAGEMENT OF EVENTS
6. Knowledge areas6.1 Scope 6.2 Marketing6.3 Finance 6.4 The management6.5 Design6.6 Risk management6.7 Procurement 6.8 Human resources 6.9 Stakeholder 6.10 Communication
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MANAGEMENT OF EVENTS
7. Key competencies of a project manager in events
7.1 Develop and work in a team and provide leadership 7.2 Successfully define tasks and deliver on time and to quality 7.3 Integrete the project plan with strategics , marketing and artistic plan of the event 7.4 Undertake risk management according to the standards of the industry 7.5 Use financial controls, indicators and reports effectively 7.6 Develop a procurement plan and manage contracts 7.7 demonstrate high level communication skills in presentation and public and private organisations 7.8 Produce management progress reports for senior management and clients, Including project closure7.9 Possess knowledge of the event and similar events in the field 7.10 Have the ability to employ and assess project software and management systems related to events
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PROJECT MANAGEMENT TECHNIQUES
Project management cascade
Activity sheets
Scope of work
Work breakdownstructure
Project definition
Schedule
Task analysis
Gantt chart / critical path
Responsibility
Work packages
1. Defining the project and scope of work
2. Creating a work breakdown structure
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Plans and documents created from the work breakdown structure ( WBS )
Legal, political, economic and cultural environment
Client’s brief for the event
Stakeholder
Management plan
Work breakdown stucture
Task
Responsibility
chart
ChecklistsSchedules
Resource
Analysis, contract
management
Finance plan,
budget
Risk management
plan
Communication
Risk
Finance
Resources Time
Human
resources
Scope of work
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3. Analyzing the resources4 . Identifying tasks and responsibilities5. Scheduling
5.1 chart
Simplified chart of a small festival
Tasks F S S M T W T F S S M T W T F S S
Clear and prepare site
Generators arrive
Lighting on site
Tents arrive
Stages arrive and set up
Site security
Sound system arrives
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5. Scheduling
5.2 network analysis: critical path
Clear and prepare site 4.5 – 5 days
Generators set up 0.5 day
Lighting set up 1.5 days
First tents set up 2 days
Stages set up 3.5 days
Security set up 0.5 day
Sound system set up 1 day
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6. Responsibilities – from document to deliverables 7. Payback period and return investment8. Monitoring the project
8.1 Establishing standards of performance 8.2 Indentifying deviations from standards
of performance 8.3 Correcting deviations
9. Delegation and self – control10. Quality11. Work in progress report
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Project evaluation The event plan, archive and review system
Defi
nin
g t
he e
ven
t
Docu
men
tL
eg
en
d
Arc
hiv
ing
an
d r
evi
ew
Pla
nn
ing
Mission / goal
Brief - summary expectation assumptions
Measurable objectives
Glossary Of terms Scope date, who, where Stakeholder management
Risk register Work breakdown structure
ScheduleTasks
ResourcesResponsibility
Checklists
Past events - stored data ExplanationInput baseline plans
EvaluationArchive
Other document
- Site map
- Contact sheet
- Production schedule
Word document
Tables
Excel
Data
17/18
CHAPTER 4The strategic Planning function
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