Change your view about SMS Marketing (SMS Marketing is not spam)
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Transcript of Change your view about SMS Marketing (SMS Marketing is not spam)
![Page 1: Change your view about SMS Marketing (SMS Marketing is not spam)](https://reader035.fdocument.pub/reader035/viewer/2022062303/55625b26d8b42a1b4b8b56a0/html5/thumbnails/1.jpg)
Đừng nghĩSMS làspam!
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Vũ Hoàng Tâm
C.E.O
VHT
VHT Education
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. Content Provider
. SMS Marketing
. Mobile Solution
. KPI
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Bạn đã thấy những dịch vụ SMS nào?
???
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Trickly
SMS
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Một số thuật ngữ
. Telco = Telecom Company = Operator
. Brand Name SMS = Masking SMS
. MO : Mobile Originated
. MT : Mobile Terminated
. CDR : Charge Data Record
. CP : Content Provider
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Quy trình MO – MT – CDR
MO
MT
CDR
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Hai chiều dịch vụ trong SMS
MO MT Download nhạc, hình, game, xổ số…
MO Service / CP Service
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Hai chiều dịch vụ trong SMS
NIKEThis is SMS Marketing form
Nike………………….
MT Service / SMS Marketing
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Hai chiều dịch vụ trong SMS
??? ???
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Giá cước MO Service
SMS Number
8004 8104 8204 8304 8404 8504 8604 8704
Cost per SMS
500 Đ 1.000 Đ 2.000 Đ 3.000 Đ 4.000 Đ 5.000 Đ 10.000 Đ 15.000 Đ
Bao gồm 10% VAT
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Tỷ lệ phân chia với nhà mạng
Đầu sốGiá cước
MO Service
% doanh thu nhà mạng hưởng
Mobifone Vinaphone Viettel
8004 500 VNĐ 79 79 70
8104 1.000 VNĐ 55 55 65
8204 2.000 VNĐ 50 50 60
8304 3.000 VNĐ 50 50 60
8404 4.000 VNĐ 50 50 60
8504 5.000 VNĐ 45 45 55
8604 10.000 VNĐ 45 45 55
8704 15.000 VNĐ 45 45 55
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Kết quả xổ số, điểmthi, chứng khoán
Tải nhạc, hình, game
SMS Banking
SMS Booking
M.I.T.V Mobile Application
Content Provider
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Bạn nghĩ gì về Content Provider
. Tích cực :
. Tiêu cực :
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Case Study
http://dutchlady.com.vn/dendomdom/
http://buocnhayxitin.com/
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Đăng ký xem kịch, chọn chỗ
theo ý muốn thông qua SMS
Case Study
Cú pháp : EB [Username] gửi 8204 / 8504 / 8704
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SMS Marketing
+84126….Day la dich vu quangcao ABC, moi ban den tham quan tai ca hang ABC, bal blabla…
8XXXDay la dich vu quangcao ABC, moi ban den tham quan tai ca hang ABC, bal blabla…
BRANDDay la dich vu quangcao ABC, moi ban den tham quan tai ca hang ABC, bal blabla…
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SMS Marketing
Nghị định 90 về quảng cáo online
VHT 1
QC email
2 QC SMS3 QC Y!www.vncert.vn
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SMS Marketing
(QC VHT2) Sua botDutch Lady 123,456moi A/C Duc tham giakhuyen mai HOCVUI,CHOI SANG TAOde doi Qua Sang Taocho be.Lien he18001545. Tuchoi,soan TC gui 8004
From: 8004
Chăm sóc khách hàng- Chúc mừng sinh nhật- Chúc mừng các dịp đặcbiệt- Thông báo sao kê- Nhắc nhở lịch bảo dưỡng/ tái khám
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Case Study
http://coca-coladaunam.zing.vn/
22.04.2010 Launching dòng xe
Grand Livina
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SMS Marketing
Tích hợp hệ thống cân xe tải bằng
điện tử, thông báo tải trọng chênh
lệch đến chủ xe / tài xế thông qua
SMS
Tích hợp hệ thống quản lý bảo hành của
Samsung để gửi mã quản lý của máy
đang chờ bảo hành đến NV kỹ thuật
thông qua SMS
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Một số giải pháp khác
Mobile Calendar
Mobile Survey
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Một số giải pháp khác : MiniCRM
MiniCRM
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Một số giải pháp khác : TopUp
Giải pháp nạp tiền Top-Up
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Một số giải pháp khác : Mobile Payment
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Một số hình ảnh về Bluetooth Marketing
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KPI SMS Marketing
ID ITEM TIMELINE RESPONSE RATE BUDGET
1 Traditional Marketing
TVC W1 W2 50%
Print-ads W1-2 W3 10 - 12 %
Roadshow W2-3 W3-4 4%
Promotion W2 / W4 10 - 15%
2 Online Marketing
Microsite W1 W4 10K visitors 4%
Web Banner W1 W4 Pageview / CTR 10-12%
Mobile Marketing W2 W4 80% / 10% 4%
Email Marketing W2 W4 50% / 7% 2%
Forum Spreading W1 W4 20% 3%
Social Network W1 W4 20% 3%
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Đâu là công cụ chủ lực của Digital Mar?
“Nguyên liệu” gì là quan trọng nhất của Digital Mar?
Làm sao để có “nguyên liệu” này?