『全球智能包装应用案例集』

印刷电子与智能包装产业联合体

2017.06

V1.6

行业背景

2 C O N F I D E N T I A L

• 中国步入“十三五”阶段，此阶段也是中

国制造业走向由大变强的重要关口,信息技

术、生物技术、新材料技术等交叉融合，

正在引发新一轮科技革命和产业变革。

• 随着《中国制造2025》规划路线的出台，

制造业改革之船已经起航了，其主攻方向

是智能制造，智能包装迎来发展的春天。

• 我国包装工业总产值已达1.9万亿元，位居

世界第二，而智能包装将成为下一个风口！

智能包装，指通过创新思维，在包装中加入了更多机械、电气、电子和化学性能的新技术成分，使其既具有通用的包装基本功能，又具有一些特殊的性能，以满足商品的特殊要求和特殊的环境条件。

医疗药品包装

食品

包装

生活用品包装

饮料

包装

智能包装定义

3 C O N F I D E N T I A L

图片来源：intelliPACK、中国包装印刷产业网

印刷电子

柔性 显示屏

etc.

第一代智能包装技术：防伪、追踪、防盗—光学特性

特点：侧重用光学/视觉识别

第二代智能包装技术：印刷电子、RFID、柔性显示等技术融合而成

特点：侧重电子/电子信息识别

智能包装技术的发展趋势

智能包装技术的发展与应用现状

据IDTechEx预测，10年内电子智能包装

设备的全球需求额将迅速增长至14.5亿美

元。电子包装（e-packaging）市场的主

要服务对象仍将以拥有电子功能的包装消

费品（CPG）为主，其10年内的总产品数

量将增至145亿件。

根据Technavio最新的报告，分析师预计

全球智能包装市场将以近8%的复合年增

长率增长，到2019年超过310亿美元。

4 未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L

Intelligence

Passive

水溶膜

技术 保鲜技术

便携包装

技术

射频识

别技术

智能防伪

技术

二维码

技术

食品安全

溯源解决

方案技术

包装性与结构创新

技术

智能包装的应用范围

5 未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L

物联网技术

其它创新技术

PE

PE PE

PE PE PE

PE ：印刷电子涉及领域

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 6

功能材料型 智能包装

功能结构型 智能包装

信息型 智能包装

• 光 电 • 温 敏 • 湿 敏 • 气 敏

• 安全性 • 可靠性 • 自劢功能

PE

• 仓储、运输、销售过程中质量信息记录

• 生产信息和销售分布信息记录

• 消费者营销互劢

智能包装的分类

其它

PE

PE

PE

PE

PE

PE

PE ：印刷电子涉及领域

PE

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 7

A 功能性材料智能包装

Functional materials intelligent packaging

光 电

温 敏

湿 敏

气 敏

Oculto Beer

Country U.S.A

Company

Using Area Consumer use, Information

Introduction Fitted with LED lighting as well as an „Internet of Things” (IoT) connection.

The LEDs allow the bottle to become illuminated

through a pressure sensitive micro switch, activated

when the consumer is holding the bottle.

can be scanned with smartphones to connect web

application , allowing consumers to digitally

connect with the brand through social media and

prize-draws.

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Applications A01

Source: intelliPACK

IoT光电啤酒包装

Smart Transport Boxes

Country Poland

Company

Using Area Supply Chain Monitoring, Pharmaceutical Drugs

Introduction Fitted with Bulldogs' NFC data loggers, recording temperature and localization data during the

transport biological material or drugs.

The collected data can be retrieved in three ways: a

dedicated NFC reader. a active 4G and NFC-

capabilities smartphone. or Bulldogs' Bluntnose

web application and/or via email.

The data logger box contains a diode that glows red

to indicate that verification of the requirement of

transport‟s parameters.

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Applications A02

Source: intelliPACK

IoT智能物流箱

Pull and Time

Country Scotland

Company

Using Area Retail, Food & Beverage

Introduction A cost-effective intelligent label solution called the „Pull and Time‟ to help address food waste.

The label‟s integrated time and temperature

indicators work to provide consumers about how

long a food product has been open for. When pulled,

a tab allows active components to mix, initiating a

change in color that is used to communicate the

state of the product to the consumer. Color changes

can be customized different time periods, ranging

from one day to a maximum of six weeks under

refrigerated conditions.

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Applications A03

Source: intelliPACK

食品有效期 变色监控标签

PhutureMed

Country Italy & U.S.A

Company

Using Area Retail, Pharmaceutical safety

Introduction PhutureMed is an advanced drug packaging solution, it can be programmed to record all

package access and/or track when the medication

was taken by the patient, this information can be

accessed and shared with practitioners, even if the

batteries are drained.

It contains sensors to monitor the ambient

conditions of the medication (temperature, humidity,

etc.), timers, activation triggers, and an integrated

display by E Ink that communicates the tracked

data.

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Applications A04

Source: intelliPACK

智能电子墨水 药品包装

SABMiller and Franchisers' smart sensor

Country U.K & Germany

Company

Using Area Retail, Consumer-use

Introduction Beverage company SABMiller has launched their smart sensor packaging, this sensor is based

around advanced printed electronics technology,

allowing the sensor, display, and battery to be

integrated seamlessly into the packaging.

This technology adapts the color changing

(homochromatic) ink concept famously used by

Coors Light, the ink appears transparent at room

temperature, but once cold, becomes blue.

SABMiller and Franchisers' smart sensor builds on

this concept by providing a precise drinking

temperature displayed directly on the packaging.

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Source: intelliPACK

变色温度显示 啤酒包装

Applications A05

Bio-degradable Plant-based Packaging

Country Norway

Company

Using Area Retail or Food Service, Food warehousing / storage, Finished goods transportation

Introduction SINTEF has developed bio-degradable plant-based packaging made from PLA and bio-PET with greatly

improved food preservation properties.

SINTEF‟s bioplastic material combats food waste by

reducing the amount of oxygen, thus improving shelf

life, there are four prototypes currently.

The sensors can detect small changes, such as

temperature or spoilage react by releasing signal

substances that change the color of the package to

alert retailers, manufacturers, and consumers that

its contents are no longer edible.

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Source: intelliPACK

食品状态监控标签

Applications A06

Polymer LED Displays

Country U.K

Company

Using Area Retail, Marketing & advertisement

Introduction The University of Sheffield and technology company Novalia are teaming up to develop polymer LED

displays to be used on packaging. The displays can

be utilized to communicate simple messages to

customers.

The process of embedding a screen onto packaging

to display information involves printing electronic

tracks onto paper, then applying cost-efficient

electronics and a polymer LED display to the paper

using electricity-conductive adhesive, it is also

flexible enough to be used on all types of packaging.

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Source: intelliPACK

印刷LED显示包装

Applications A07

Electronic Label

Country U.K

Company

Using Area Consumer use, Point of purchase, Waste

Introduction UWI Technology is currently developing an electronic label with multiple functionalities, including environmental sensors

that can measure and record temperature, pressure, humidity,

etc.

The label can also be fitted with communication

functionalities, which enables the remote monitoring and

locating of products as well as communication between

different devices.

To communicate the state of a product, UWI‟s label employs a

simple graphical display as well as the use of the universal

color codes of green (good) and red (bad).

UWI‟s smart labels are flexible, self-activating, and mounted

externally on packaging.

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Source: intelliPACK

温湿度、压力监控 智能标签

Applications A08

Water. Reminder

Country U.S.A

Company

Using Area Consumer use

Introduction A smart cap, called Water. Reminder, to remind users to keep hydrated throughout the day. Water.

Reminder contains a simple device that blinks,

vibrates, or sounds an alarm to alert users that it is

time to drink.

The cap also features a touch sensor to identify the

touch of a user. A light sensor to determine the

lighting status of a room. and a closure/package

sensor to determine if the bottle cap is open or

closed. Users may change the alert settings for their

special needs.

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Source: intelliPACK

主劢式 智能水瓶盖

Applications A09

Low-cost, Environmentally-friendly Smart labels

Country China

Company

Using Area Food warehousing / storage, Finished goods transportation, Retail or Food Service

Introduction Low-cost, environmentally-friendly oxygen-reactive smart labels that can be used to detect counterfeit or tampered

food. The smart labels make use of honeycomb-like Nano-

spheres made from a commercially-available polymer that

change color when exposed to oxygen.

Many types of food packaging is filled with inert gases such

as carbon dioxide or nitrogen to preserve freshness and

prolong shelf-life. The oxygen-sensing nanoparticles

integrated in smart labels can be used to detect oxygen

within packaging, which is an indicator of tampering or

adulteration.

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Source: intelliPACK

智能真空包装 监控标签

Applications A10

Illuminated packaging

Country Germany

Company

Using Area Retail, Consumer use

Introduction The world‟s first illuminated packaging. It uses printed, flexible, OLEDs, which are self-illuminating

surfaced light sources comprised of organic semi-

conductors.

OLEDs can be fully printed with all necessary

electronic components, batteries included.

Due to its energy efficiency, OLEDs can be operated

with batteries for months and can be activated

without direct contact. Additionally, the technology is

recyclable and can be easily disposed of in line with

statutory requirements.

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Source: intelliPACK

OLED照明包装

Applications A11

M-Tag

Country Japanese

Company

Using Area Retail ,Commonly counterfeited products,

Medication

Introduction M-Tag product certification to verify the authenticity

of products and eliminate for counterfeits. In the

form of an ultra-thin sticker, using nanoparticle-

functional materials that react when exposed to

electric or magnetic fields. This reaction is

expressed in changes in color and/or transparency,

indicating whether its associated product is genuine

or counterfeit.

Any common magnet can be used to activate the tag.

M-Tags can be used in conjunction with Nanobrick‟s

M-Check software – a mobile phone app.

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Source: intelliPACK

磁感应变色防伪标签

Applications A12

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 20

Molson Coors Canada Bear

Country Canada

Company

Using Area Anti-counterfeited, Retail

Introduction The Coors Light Summer Certified cans have six

limited edition designs painted in photochromic ink

that are nearly invisible until the cans are exposed to

UV rays. The moment the cans are brought into

sunlight, the vibrant colors of the designs are

instantaneously revealed.

Carrying on the tradition of introducing exciting pack

developments using Active & Intelligent Packaging –

particularly thermochromic inks - Coors Light has

introduced the „world‟s first‟ beer cans with sun

activated ink technology.

Applications A13

温度变色标签

Source: Aipia

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 21

Active packaging solution for bag-in-box wine

Country Germany

Company

Using Area Retail, Wine

Introduction SHELFPLUS® O² oxygen scavenger has made the

jump from thermoforming to flexible films, director

marketing packaging. The PE-based masterbatch is

used in a laminable PE sealing film and helps

improve product quality and shelf life. In many

markets it makes it much easier to replace

metallized films.

In addition this product can now be used in stand-up

pouches to improve product shelf life.

Applications A14

温度变色标签

Source: Aipia

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B 结构性智能包装

Structural intelligent packaging

安 全 性

可 靠 性

自动功能

YPB‟s tracer particles

Country Australia

Company

Using Area Point of purchase – Retail

Counterfeit prevention

Introductio

n

Using tracer particles that is integrated into inks,

plastics, paper, textiles, and coating to create

protected packaging.

cannot be removed, destroyed, or reproduced.

To verify the authenticity of products protected

by YPB, a scanner developed by the company is

used to detect the presence of the tracer

particles.

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示踪颗粒防伪包装

Source: intelliPACK

Applications B01

The Medicine system

Country Netherlands

Company Confrérie Clinique

Using Area Pharmaceuticals Monitoring

Introduction The System includes various packaging media, such as blisters, bottles, and syringes.

Fitted with NFC capabilities and electronic

sensors, enabling the collection of data such as

storage conditions.

Allows for data retrieval via smartphones or

dedicated readers.

Used for serialization and authentication, track

and trace medication, monitor the medication

storing temperature and monitor patient therapy

compliance.

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Source: intelliPACK

NFC药品检测包装

Applications B02

S.M.R.T. (separate, monitor, release, and track) Bottle

Country Australian, Netherlands

Company

Using Area Pharmaceuticals , Medical professionals

Introduction The bottle is a pill-dispensing solution with a clock-calendar function that records the time, date, and

number of doses taken from the container.

The stored information can be read with devices

such as dedicated NFC readers or NFC-enabled

smartphones, allowing easy access for physicians

and care givers.

Contains an electronic pill dispensing system, which

monitor the temperature within the container and

counts the number of pills entering or leaving the

bottle.

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Source: intelliPACK

药品取用&存量监控瓶

Applications B03

FiliGrade

Country Luxembourg

Company

Using Area Counterfeit Prevention , Metal packaging

Introduction Unlocking new areas of consumer engagement for brands while also protecting against counterfeiting.

Filigrees' invisible code, the FiliGrade Interactive

Digital Watermark (FIDW), is embedded directly into

the print design of a product‟s packaging.

The codes are unique, and when scanned with a

customer‟s phone or tablet, can provide information

relating to promotions and special offers, marketing

campaigns, and other digital media.

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Source: intelliPACK

FIDW嵌入式感应标签

Applications B04

Sign optic

Country France

Company

Using Area Retail, Supply-chain monitoring ,Counterfeit prevention

Introductio

n

A digital identity allowing for verification of

authenticity and traceability.

Based on vision system, enables a product‟s

texture and its non-reproducible elements to be

converted into a unique digital signature using a

proprietary algorithm.

SAFE app will allow consumers to verify the

authenticity of a product on their own and delivery

of product information, promotions, traceability, etc.

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Source: intelliPACK

数字追溯智能标签

Applications B05

CapSeal

Country Germany

Company

Using Area Retail , Crop protection

Introduction This technology features visual security features (which is broken once the package is opened) and

uses QR codes to verify the authenticity.

A smartphone and an accompanying app reads the

QR code on the CapSeal cap, which is then

compared with a database to determine the

authenticity of a product within seconds.

Contacting a Bayer representative directly through

the CapSeal app for advice or information.

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Source: intelliPACK

QR防开启智能瓶盖

Applications B06

Paper-Thin Security Solution Protects

Country United Kingdom

Company

Using Area Anti- counterfeiting, Supply chain monitoring, Retail

Introductio

n

Identifying and tracking their supply chains and

Anti-counterfeiting.

Featuring UHF RFID and/or NFC capabilities, each

CapTag label contains a 96bit pre-programmed

unique fixed ID, which stored on web-accessed

data bases for added security.

CapTag labels can automate the authentication of

bottles along the supply chain, and accurate

counting when bottles on retail shelves or in

storage.

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Source: intelliPACK

IoT防伪瓶盖

Applications B07

Izon 3D Anti-counterfeiting Film

Country Canada

Company

Using Area Anti- counterfeiting, Commonly counterfeited products,

Introduction A visually-unique 3D anti-counterfeiting film for packaging. The Izon 3D film is clearly visible, including a side dot

validation design that makes it easy to verify full parallax 3D

imaging.

Unlike traditional embossed foil holograms, the film will also

be embedded with bright holographic red lock icons,

holographic images on the film disappear when the label is

viewed off-angle.

A partially hidden image floats in the background when using

a directed light source (e.g. flashlights) – a useful feature for

field verification.

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Source: intelliPACK

Izon 视觉3D防伪薄膜

Applications B08

eSeal marketing solution

Country U.S.A

Company

Using Area Pharmaceuticals – storage, transportation, use

Supply chain monitoring

Introduction A marketing solution called eSeal automatically

tracks medication containers from its manufacturing

point to the pharmacy or patients.

The eSeal cap is encoded RFID inlay between the

closure and seal, with an Imping passive UHF RFID

chip, when attached to a bottle of medication, it can

then be tracked throughout the supply chain through

eagles' software.

The chip contains a unique identifier that can be

connected with the associated product‟s information,

and the chip can also be programmed to stop

functioning after its seal has been broken.

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Source: intelliPACK

RFID防伪&供应链 监控瓶盖

Applications B09

NFC tags „connected‟ bottle

Country France

Company

Using Area Retail

Introduction A new „connected‟ bottle, which are fitted with Near

Field Communication (NFC) tags thus turning each

bottle into a digital touchpoint for consumers.

Consumers use their NFC-enabled Android phones

to „tap‟ a Malibu sunset image on the bottle,

allowing them to access digital content and connect

digital media platform.

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Source: intelliPACK

NFC交互智能标签

Applications B10

Lini Cube

Country Belgium & Netherlands

Company

Using Area Retail , Commonly counterfeited products, Toys

Introduction A new line of children‟s toys called Lini Cube in an

effort combat counterfeiting.

Lini Cube will be integrating NXP‟s secure NFC chip,

the MIFARE Ultralight C, it will connect the Lini Cube.

products/packaging to the Internet of Things (IoT)

into its packaging, combined with Selinko‟s product

identification platform and mobile app through with

an NFC-enabled smartphone and Selinko‟s mobile

app.

It will allow consumers asking for Marketing service

and provide authentication and gray market

detection.

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Source: intelliPACK

NFC防伪玩具标签

Applications B11

SpeedTap

Country Norway & Spain

Company

Using Area Retail, Counterfeit prevention

Introduction Integrating SpeedTap tags into M&D‟s handbag to

curb counterfeiting, while also enabling to provide

consumers with authentication information, serial

numbers, digital media, and other relevant content.

Each tag is uniquely identifiable and impossible to

replicate.

SpeedTap tags are thin (less than 300 μm thick),

flexible NFC labels.

The SpeedTap tags support 13.56 MHz high-

frequency operation for compatibility with fixed and

mobile NFC RFID readers (from smartphones to

industrial readers).

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Source: intelliPACK

NFC防伪标签

Applications B12

NFC Open Sense

Country Norway & Canada

Company

Using Area Retail, Consumer Safety, Supply-chain monitoring

Introduction NFC Open Sense tags are thin, flexible, clone-resistant labels that are easily integrated into everyday items.

The tags are capable of detecting a product‟s “factory sealed”

and “opened” states, and unique identifiers in the tags

enable brands to authenticate products and track them to the

individual-item level, and can also prevent electronic

modification. Additionally, the tags remain active even after

the factory seal of a product has been broken.

The tags are read with NFC-enable smartphones, tablets, or

industrial readers, and is powered when exposed to an RF

field, thus eliminating the need for a battery.

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Source: intelliPACK

NFC防开启检测标签

Source: intelliPACK

Applications B13

Seal of Authenticity

Country India & Switzerland

Company

Using Area Retail, Consumer Safety, Supply-chain monitoring

Introduction Uflex has developed a „Seal of Authenticity‟， Engineered to be tamper-proof, the „Seal of

Authenticity‟ is a brand protection/anti-counterfeiting

solution that has no impact on the product‟s retail

price.

The seal uses a 3D reflective lens image (which can

only be replicated by Uflex) applied using transfer

technology, and is touted as an „impregnable‟ anti-

counterfeiting solution by Uflex.

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Source: intelliPACK

3D反射防伪标签

Applications B14

Open Sense tag

Country Canada & U.S.A

Company

Using Area Medicine, Anti-counterfeited,

Introduction NFC Authority‟s solution combines a wireless tag with

a patent-pending printed antenna design and

software application.

The tags are already pre-encoded with the hardware

to scan and register them. A cloud-based platform

provides product templates that feature easy “fill-in-

the-blanks” setup. Consumers use an NFC-enabled

device to confirm its information like video, loyalty,

ratings, reviews, etc.

NFC Authority is engaging in the summer of 2016 in

a 10,000-tag piIoT to combat counterfeiting in Asia.

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NFC识别防伪包装

Source: intelliPACK

Applications B15

Tag Talks First

Country Canada & U.S.A

Company

Using Area Retail, Anti-counterfeited, Drinking packaging

Introduction These tags also feature a “Tag Talks First” protocol

and integrate ferrite shield labels. These will allow

the NFC technology to function on metalized

packaging, such as the cold medicine blister packs.

Each Open Sense tag contains a unique identifier

that track them to the individual-item level through

tools. The tags remain active even after a product‟s

factory seal has been broken.

A app of a smartphone can also deliver information

on dosage, side-effects and expiry date and the

information is updating.

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Source: intelliPACK

防磁屏蔽 NFC监控标签

Applications B16

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Versos 1891

Country Norway & Spain

Company

Using Area Anti-counterfeited, Luxury identification

Introduction The couture packaging for Versos 1891, made by

companies specializing in luxury items. Each hand-

blown bottle was crafted using the purest crystal in

the world and adorned with hand-made engravings.

Fabricated in Ubrique, the pyramid-shaped leather

case was inspired by the bicentennial logo of Bodegas

Barbadillo, and the pipette emulates a fountain pen

that extracts precious liquids.

Also, Versos incorporates an electronic label from Thin

film that gives anyone with a smartphone or mobile

device the ability to determine if the bottle is authentic

or has been opened previously, among other details. Source: intelliPACK

Versos 1891 防伪标签

Applications B17

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NFC Open Sense Tags

Country Norway & U.S.A

Company California Beer

Using Area Anti-counterfeited

Introduction Thin film‟s NFC technology can be scanned by smart

phone， cloud-based software analytics, brands can deliver a broad range of rich content, including

brewery stories, product details, videos, and more, all

designed to drive growth and build loyalty.

The innovative technology and functionality provided

by SpeedTap and Open Sense tags can play a leading

role in helping you to share your brand story, grow

your craft beer business, and cement millennial

loyalty.

Source: intelliPACK

NFC交互式智能标签

Applications B18

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High-tech Nano Sticker

Country Germany

Company

Using Area Anti-counterfeited, Retail

Introduction Open Monitor is a high-tech sticker, already being

used in the IoTtery sector, which extends the

advertising effectiveness of promotion campaigns

through a time delayed release of information.

Customers can activate the product themselves by

tearing off or folding over a flap which starts lateral

self-oxidation that opens the aluminum window

which is the top layer of the Open Monitor.

It is tamper-proof and can be fixed on print media

like flyers and catalogues, or can directly be

integrated in a packaging of a product.

Applications B19

智能防伪标签

Source: Aipia

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uTrust Sense Temperature Tracker

Country U.S.A

Company

Using Area IoT, Temperature Tracker, Retail

Introduction The end-to-end solution includes a low-cost, secure,

portable smart sensor label that tracks and stores

temperature readings. It can be read locally by near

field communication (NFC) readers, including mobile

devices, and can be uploaded to the Internet for

analysis.

The datalogger monitors and tracks temperature-

sensitive products for cold chain applications, smart

packaging, government use cases, medical products

and pharmaceutical logistics, plus other fragile

goods.

Applications B20

RFID温度监控标签

Source: Aipia

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Windlight RFID Tag

Country U.S.A & Israel

Company

Using Area IoT, Temperature Tracker, Retail

Introduction The Windlight is smaller than Checkpoint's Wind

label and works with a range of systems, including

handheld readers, as well as fixed models. It is ISO

18000-6C-compliant and can be encoded and

printed to carry Electronic Product Code (EPC) data in

several formats, including EPC RFID air-interface

protocol, printed bar code and human-readable text.

The label features Impinj‟s Monza R6-P RAIN RFID

tag chip, which is designed for serializing apparel,

electronics, cosmetics, pharmaceuticals and jewelry.

The chips support privacy, loss-prevention and brand-

protection capabilities for retailers and brand owners.

Applications B21

Windlight RFID 标签

Source: Aipia

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NFC tamper evident closure solution

Country India & Netherlands

Company

Using Area Anti-counterfeited,, Retail

Introduction Near Field Communication-based (NFC) tamper

evident closures to protect brands and enable

advanced anti-counterfeiting and tamper-proofing.

Brand owners can have direct engagement with

consumers – with a simple tap, consumers can learn

more about the beverage in question, such as its

provenance, a cocktail recipe or reviews and, after

opening, can extend the dialogue to access exclusive

VIP offers, loyalty rewards and more.

Applications B22

NFC防窃启标签

Source: Aipia

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C 信息型智能包装

Informational intelligent packaging

仓储、运输、销售过程中质量信息记录与表现

生产和销售分布信息记录

InTact

Country Australian, France

Company

Using Area Retail ,Counterfeit prevention, Anti-counterfeiting

Introduction Anti-counterfeiting feature uses NFC technology, protecting wines and spirits against counterfeiting

and fraudulent filling.

Using NFC-enabled smartphone or a dedicated

reader, distributers and consumers can

authenticate the bottle and verify its status

(opened/unopened).

Information such as the product‟s vintage,

production, history, serving tips, and brand

information is provided in the same way the product

is verified for authenticity.

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Source: intelliPACK

NFC防伪&追踪标签

Applications C01

The TT Sensor Plus

Country U.S.A

Company

Using Area Supply-chain monitoring, Goods transportation

Introduction The sensor records temperature data at regular intervals and stores the information in an integrated

NFC chip, which can be scanned the label with an

NFC-enabled smartphone.

Containing the sensor and NFC chip which can be

placed or fixed to the inside or outside of a shipping

package, providing data on temperatures both

within the packaging as well as exterior supply chain

environments such as trailers and distribution

centers.

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Source: intelliPACK

Applications C02

NFC温度监控标签

GS1 US Mobile Scan

Country U.S.A

Company

Using Area Purchase, Inventory management, End use

Introduction A new type of product identification technology integrated into its packaging to help brands and

retailers connect directly with their consumers. This

technology will help them gathering information

from consumers including marketing, pricing,

special offers and coupons, product attributes, and

so forth.

Scanned with app-enabled smartphones

Improves retailer inventory accuracy and faster

check-out at point-of-sale (POS).

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Source: intelliPACK

智能溯源标签

Applications C03

Fresh time tags

Country U.S.A

Company

Using Area Perishables, including food and beverage, Retail

Introduction Infratab‟s Fresh time tags contain smart sensors, when used with their software, monitors, tracks, and

communicates a perishable product‟s condition throughout

the entirety of the supply chain.

Fresh time tags are RFID EPC Gen2 tags that come in

various sizes and are intended for repeated and different

areas using.

Read with RFID EPC readers, these metrics used to quantify

and measure the freshness of a product, and can be

authenticated, validated, and audited, product‟s condition

can be assessed by anyone, including the brand, its

transporter, retailer, or consumer.

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Source: intelliPACK

智能食品监测标签

Applications C04

NXP‟s RFID-NFC

Country Netherlands

Company

Using Area Retail, Counterfeit- protection, Supply-chain monitoring

Introduction NXP‟s RFID-NFC are secure and non-intrusive – these tags are small in size, thin, flexible, and can

be placed almost anywhere on a package.

Tagged items are assigned a secure and unique ID

number, which can be used to retrieve unique data

profiles, item histories, and actions.

These features come together to provide brand-

owners with global, real-time visibility into supply

chain and retail flows, and also allows them to

connect with end-users at point-of-purchase and

other service.

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RFID防伪 供应链监控标签

Source: intelliPACK

Applications C05

EXTRASSURE

Country Finland

Company

Using Area Retail, Counterfeit prevention

Introduction A security solution called the EXTRASSURE tamper evident seal to address counterfeiting.

The seal combines the security features of Jugo Thermal‟s

paper security technology EXTRASSURE with RFID

technology, EU-approved pharmacy glue, hologram, hot foil,

QR code, UV verification, and die cutting.

The RFID tag turns the EXTRASSURE seal into an all-in-one

tool for tracking, authentication and product information.

The reading distance varies from touch reading to up to ten

meters. For close range identifiers, smart phones can be

used as readers.

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Source: intelliPACK

RFID溯源标签

Applications C06

Printed Electronic Labels

Country Norway & Canada

Company

Using Area Retail, Counterfeit prevention, Supply chain monitoring

Introduction Partnering with Thin film, Xerox has introduced two new printed electronic labels.

The first label, named Xerox Printed Memory, the stored

information can be used to determine if a product is genuine

or track how it was handed during distribution.

The second label, named Xerox Printed Memory with

Cryptographic Security, contains the same features above,

but also contains a unique encrypted printed code. This tabel

can only be read by authorized personnel and authorized

equipment . This version is intended to be used in

applications such as the tracking and safety assurance of

pharmaceuticals.

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Source: intelliPACK

印刷存储电子标签

Applications C07

Smart Yarn Packaging System

Country China

Company

Using Area Logistics transportation, Textile industry

Introduction Hicorp Group had signed a order about yarn packaging system over 10 million with a company in Shan dong.

The system is the first set of unmanned yarn intelligent

packaging logistics system, and this system reached the

international advanced level.

The system uses a combination of modular, standardized

design, Internet of things, information flow, motion control,

man-machine dialogue and other cutting-edge technology;

has a unique concept of intelligent logistics packaging, tailor-

made automation solutions to achieve a real intelligent ,

Unmanned.

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Source：PEonline, 中国包装印刷产业网

纱线物流监控包装

Applications C08

NFC packaging

Country U.K

Company CPI

Using Area Healthcare, Food, Energy, Construction, Defense, Etc.

Introduction The British Technology Innovation Center (CPI) has set up an alliance to support the widespread

adoption of NFC packaging in the UK manufacturing

supply.

The project covers a wide range of applications, such

as fast moving consumer goods, beverages, games

and security industries, providing a platform for other

key industries in UK, including healthcare, food,

energy, construction, defense and transportation.

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Source：PEonline, 中国包装印刷产业网

NFC智能监控包装

Applications C09

LoRa Network

Country Switzerland

Company

Using Area Post

Introduction Swiss Post announced the establishment of a national LoRa network.

Technology also helps to safely transport, it will alarm

when the goods are not allowed to be opened, or

when the medicinal package temperature is higher

than the set warning temperature.

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Source：PEonline, 中国包装印刷产业网

邮件监控记录包装

Applications C10

TUKU‟s dynamic content delivery platform

Country Canada & U.S.A

Company

Using Area Retail , Consumer interaction

Introduction TUKU‟s dynamic content delivery platform, joined with sophisticated printable electronics components on the

displays, communicates one-to-one brand messages to

consumer mobile devices at the point of retail display.

When a consumer taps or scans an intelligent display or an

intelligent package enabled with printable electronic NFC

tags, it activates a product specific, rich media message

delivered directly to the mobile device.

With TUKU‟s technology platform, retailers can take

advantage of this previously untapped opportunity to engage

with consumers, to showcase specific products and brands.

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Source: intelliPACK

NFC交互标签

Applications C11

TUKU‟s dynamic content delivery platform

Country Canada & U.S.A

Company

Using Area Retail , Consumer interaction

Introduction Unilever partnered with Novalia to create paper-thin touch sensors attached to a micro controller, using printed

conductive ink. When shoppers touch the display, they hear

audio through a battery-powered mini speaker.

The technology can lever the capabilities of printable and

flexible electronics. Including sensors, speakers, batteries

and communication devices. This functionality can be added

to range of unexpected materials, include paper, carton board

and synthetic substrates that are thin and flexible.

This helps consumers make more informed purchasing

decisions.

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Source: intelliPACK

声光电传感食品包装

Applications C12

The SMART Packaging System

Country Canada & U.S.A

Company

Using Area Perishables, Medicine, Retail

Introduction Utilizing innovative NFC (Near Field Communication) the patient can interact with the product by simply tapping the

product with their smartphone. The mobile app displays

information about the product, safety alerts, expiration date,

dosage monitoring and reminders, patient support and side

effect reports.

The system delivers numerous advantages for

pharmaceutical companies across security and logistics

management, say the companies. Combining NFC and RFID

technologies increases the range of benefits, which can be

delivered. The system delivers solutions to highlighting

parallel trade, temperature monitoring, real time stock-taking

and track and trace. It is also possible to register sales of the

product independently of pharmacies.

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NFC智能监控包装

Applications C13

Source: Aipia

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D 其它智能包装应用

Other intelligent packaging applications

Active-Seal

Country U.S.A

Company

Using Area Retail, Shelf-life extension

Introduction An oxygen and moisture scavenging dispensing solution.

This solution is intended to address the need for

oral solid dose dispensing and product protection

concerns in regards to controlling and managing

internal atmospheres (including humidity, moisture,

oxygen, and reactive impurities).

Premium headspace protection without resorting to

gas flush/purge and secondary packaging with

oxygen/moisture scavenging canisters or sachets.

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Source: intelliPACK

Applications D01

氧气&水分清除瓶盖

Hologram CA

Country Germany & Swiss

Company

Using Area Retail counterfeit prevention

Introduction This cap‟s design features a hologram that is completely integrated in the production process of

the cap, its holographic security features and

advanced production process make the cap itself

extremely difficult to reproduce.

The holographic effects are embedded directly on

complex geometry articles via micro/Nano-

patterning of complex-shape products/master

molds, for industrial production of polymeric

articles.

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Source: intelliPACK

纳米防伪标签

Morphotonix

Applications D02

3D Printing Biodegradable Edible-ring

Country U.S.A

Company

Using Area Retail counterfeit prevention

Introduction Saltwater Brewery has created 100% biodegradable and plastic-free rings to hold canned beverages.

Made from wheat and barley – by-products of the

brewing process – these rings can be consumed

safely by wildlife, they also begin to break down

within hours.

The edible-ring prototypes were created via 3D

printing, each set of rings costs 10-15 cents, strong

and durable. And manufacturing costs will come

down if more craft breweries and large beer

companies adopt this technology.

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Source: intelliPACK

3D打印易拉罐

Applications D03

Vision Recognition technology Packaging

Country U.K & Australia

Company

Using Area Advertising/marketing

Introduction To celebrate the 2016 European Football Championships, Shazam has developed a special

app. Scanning Cornetto products through this

special app, football fans are granted access to a

Cornetto microsite, to support their favorite team.

Cornetto is the first ice cream brand to include

Vision Recognition technology on-pack. Shazam is

currently seeking additional partnerships to extend

the Vision Recognition service, which is already

integrated into its popular music-identification app

of the same name.

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Source: intelliPACK

扫码应用

Applications D04

Speech Codes

Country Austria

Company

Using Area Advertising/marketing

Introduction Speech Codes are printed 2D colored data matrix codes containing speech information that is

activated by scanning with a smartphone.

The codes can contain up to 40 minutes of speech

in over 40 languages and can be integrated with an

NFC Speech Tag to make information access faster

and easier.

The company developed the technology of the same

to (primarily) contribute to the inclusion of

disadvantaged peoples –physically, financially,

linguistically, socially, etc.

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Source: intelliPACK

语音代码

Applications D05

NHL Trading Cards

Country Canada & U.S.A

Company

Using Area Retail, Food and Beverage, Collectibles – Trading Cards

Introduction Tim Hortons and Upper Deck have included augmented reality (AR) features in the cards.

Customers download the “Tim Hortons Augmented

Reality Hockey Cards” app onto their smart phone.

By scanning the cards, the player on the card

becomes animated – scoring goals, making saves,

and so forth.

Each physical pack of Tim Horton‟s NHL cards also

contains a unique PIN that unlocks a digital trading

card. Tim Hortons‟ customers can collect and trade

digital cards with other fans across the country on

web and get awards.

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Source: intelliPACK

智能集换卡牌

Applications D06

QR Cord

Country China

Company

Using Area Pharmaceuticals, Anti-counterfeiting

Introduction Scientists at China‟s Tsinghua University have developed 3D ingestible QR codes that can be applied directly to medication

in tablet and capsule form. The codes are laser engraved onto

polymer excipient sheets and applied to the tablet or capsule

as a film-based label.

Each individual tablet or capsule can be authenticated by

scanning QR code with a smartphone‟s QR-reading app.

The labels are polymer-based and can be bonded to the

surface of tablets or incorporated into capsules. It is possible

to incorporate drug ingredients directly into the labels.

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Source: intelliPACK

QR码识别包装

Applications D07

3D Barcode

Country U.K

Company

Using Area Counterfeit prevention, Consumer safety

Introduction A 3D Barcode that can be integrated into products during the manufacturing stage – for instance,

medical pills could have the barcodes embedded

directly on them during their production.

The 3D barcode requires a laser scanner to read, as

it is almost completely invisible by eye and

impossible to feel.

The 3D barcodes feature microscopic indentations,

allowing for multiple potential protection applications.

This method means the prototype 3D barcode has

approximately 1.7 million possible configurations.

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Source: intelliPACK

3D条形码（识别标签）

Applications D08

Zap-code

Country U.K

Company

Using Area Retail, Consumer-use

Introduction Zappar, the developer of an augmented reality (AR) app, has partnered with SIG Combibloc to deliver

carton packaging embedded with a „Zap-code‟.

This code can be scanned with smartphones using

the Zappar app, which then displays interactive

content for consumers.

Zap-code is scalable and flexible, allowing brands to

tailor their AR packaging to suit their target audience.

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Source: intelliPACK

扫码应用

Applications D09

Secure Caps ” CLOE”

Country France

Company

Using Area Counterfeiting, fraud Supply chain monitoring

Introduction Feature unique serialized codes and holograms, allowed authenticated and tracked through the

supply chain either manually or automatically.

A QR code is embedded on the exterior of the cap,

allowing consumers to scan it for the information

about presentation video, vineyard history, tasting

advice, etc.

The cap features a tear-off opening that reveals

each bottle‟s unique information, including a serial

number, signature, illustration of the brand, and

the bottle‟s origin.

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Source: intelliPACK

Applications D10

QR防伪&物流标签

Crown Secure

Country U.S.A

Company

Using Area Retail, Supply Chain Monitoring, Canned

Introduction A code scanning system for cans. Assigning every single product a unique and

singular identity QR code, Anti-counterfeiting.

The product information stored in a central Cloud

Data matrix database includes origination,

expiration dates, path of travel, etc.

Consumers can validate the product‟s authenticity

via their smart phones or a web application.

Deliver promotional offers such as coupons,

giveaways, digital media, etc.

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Source: intelliPACK

QR防伪标签

Applications D11

Inline Variable QR Codes

Country Sweden & China

Company

Using Area Retail, Mraketing

Introduction AR Packaging, based in Lund Sweden, has developed a process it is calling FUTECO, to print

copy resistant and random security markers

combined with inline variable QR codes directly onto

the packaging.

An Artificial Intelligence powered system capable of

recognizing the printed product's packaging marker

with a neural network, using only a mobile phone

camera. The technology would allow a fast and easy

way to verify the authenticity of the products using

the solution.

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Source: Aipia

内变量QR码

Applications D12

有关印刷电子智能包装产业联合体

72 C O N F I D E N T I A L

组织

使命

目标

印刷电子 智能包装

产业联合体

由国内外典型企业及研究机构共同发起成立

致力于推劢国际/国内智能包装产业化发展及应用落地推进

1. 整合智能包装产业链资源 2. 协同开发智能包装典型应用 3. 推广智能包装普及市场化推劢 4. 推劢智能包装的应用标准发展

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 73

有关印刷电子智能包装产业联合体

2017年5月18日，常州：”国际印刷电子与智能包装产业联合体筹备启劢会议”于常州新北区维景酒店成功召开，该活劢是中国印刷电子与智能包装行业首次高峰囿桌会议，对我国智能包装产业具有划时代的意义。

未 经 授 权 不 得 使 用 与 传 播 C O N F I D E N T I A L 74

有关印刷电子智能包装产业联合体

联合体成员企业包括：

（排名不分先后，仅展示部分企业）

欢迎加入 Thank You

75 C O N F I D E N T I A L

王展 James Wang 联合体筹备秘书处

MP: +86 - 139 162 38729 Email: james.wang@ksfpe.com 印刷电子与智能包装产业联合体