CER July 2014 - Focus

BUSINESS EDUCATION 商学院教育

JULY 2014 VOL. 25, NO. 7 WWW.MBA-GUIDE-CHINA.COM

FOCUS REPORT NEW MBA PROGRAMS MEAN GOING TO GRAD SCHOOL OR

STARTING A COMPANY ARE NO LONGER MUTUALLY EXCLUSIVE

报道一些列新型商业教育项目标志着求学与创业将可兼得

Learning entrepreneurshipLearning entrepreneurship

A new range of business education programs A new range of business education programs caters to the company founders of the futurecaters to the company founders of the future

学习创业学习创业

“创业”已经成为了商业教育目的新追求方向“创业”已经成为了商业教育目的新追求方向

Q&A: Matthew Crabbe on how to read Chinese economic data

A failure to clean up dirty land could threaten urbanization

Chasing the cloudMicrosoft and Amazon battle it out

www.chinaeconomicreview.comJULY 2014 VOL. 25, NO. 7

BUSINESS

EDUCATION

CER FOCUS

This is the 81st in a series of

special reports in CHINA

ECONOMIC REVIEW.

Published monthly since 1990

Publisher

China Economic Review Publishing

Editor

Colleen Howe

Contributors

Philip Liu, Skye Sun,

Ryan Kilpatrick

Designer

Jason Wang

Editor at Large

Graham Earnshaw

Associate Publisher

Gareth Powell

Director of Sales

Ralph Wang

F O C U S

KEDGE BUSINESS SCHOOL

inside front cover

European University

p13

The University of Manchester MBA

program

outside back cover

Advertiser index

4 新闻摘要 News Briefs

8 InterviewA Change for the BetterDr. Dirk Craen, President of the European University, talks about what he thinks it takes to be a great leader

A new range of business education pro-grams means going to graduate school or starting your own company are no longer mutually exclusive

10 REPORTLearning entrepreneurship

一系列新型商业教育项目标志着求学与创业将可兼得

14 报道学习创业

16 ColumnFinding an alternative route to managementCareer-minded people with an eye on a senior role in management have traditionally opted for an MBA to bolster their chances of success. But now a new type of degree that is taken earlier in your career is gaining attention.

18 商学院列表 Listings

广告查询

Advertising Enquiries

Ralph Wang

Email: [email protected]

Direct Line: + 86 21 5385 9061

www.chinaeconomicreview.com

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CONTENTS目录

China Economic Review • July 2014 3

China Economic Review • July 20144

News Briefs

MIT management simulation now available in MandarinMIT Sloan School of Manage-ment has expanded access to its popular management simulation, Fishbanks, which is now available free of charge in Mandarin, Por-tuguese and Spanish. Designed to teach sustainable manage-ment of resources, the simula-tion off ers students a chance to explore economic and environ-mental issues facing the fi shing industry. Th e web-based simula-tion allows users from across the world to participate live. Divided into teams of fi shing companies, they are tasked with maximizing profi t while avoiding depletion of the fi shing stock. Th e simulation can be downloaded via the MIT Sloan LearningEdge website.

CEIBS rolls out new UN internship programTh e China Europe International Business School (CEIBS) has signed an agreement with the United Nations Offi ce for South-South Cooperation (UNOSSC) that will allow CEIBS MBA students to participate in pres-tigious UN internships. Th e six-month program consists of a two-month part-time intern-ship at the UNOSSC’s Shanghai offi ce, followed by at least two months working full-time at the UNOSSC New York offi ce, fol-lowed by another stint at the UNOSSC’s Shanghai offi ce. Students will be working in the South-South-Global Assets and Technology Exchange, which promotes cooperation between

developing countries, and will assist with overall project man-agement, conference planning and support, marketing, research and budgeting.

Stanford Business School No.1 for graduate satisfactionStanford Graduate School of Business has topped Forbes’ rank-ings for overall graduate satisfac-tion among US business schools. Th e biennial rankings polled graduates from the class of 2008 using criteria such as salary and ROI, satisfaction with their edu-cation and the preparation it gave them and how happy they are in their current job. Stanford grads reported the highest salaries, with median total compensation of US$221,000 fi ve years out of

NEWS BRIEF


school, though Stanford ranked fourth in job satisfaction. Alumni of the University of California at Berkeley’s Haas School of Busi-ness, which came in second in the rankings, reported the highest lev-els of job satisfaction among the business schools polled.

IBSS launches full-time MBA in SuzhouInternational Business School Suzhou, which launched a part-time international MBA program in February, announced plans to begin its full-time MBA program in 2015. Th e host university, Xi’an Jiaotong-Liverpool University, is a joint venture in Suzhou between University of Liverpool and Xi’an Jiaotong University, and the MBA degree is recognized inter-nationally. IBSS representatives say MBA students benefi t from the school’s location within the Suzhou Industrial Park, home to more than 100 Fortune 500 com-panies, as well as Suzhou’s status as a second-tier city, giving stu-dents a fi rsthand perspective on the nation’s economic maturation and the shift toward investment in less developed regions.

GE investment fuels MBA jobs in SE AsiaGE Healthcare is expanding rap-idly into emerging markets in Southeast Asia with a strong need for better healthcare services, such as Indonesia and Malaysia, creat-ing employment opportunities for MBAs interested in working in commercial roles. After the fi nan-cial crisis abated, GE grew health-care sales by 4.5% throughout 2009 to 2012, reaching US$18 billion globally in 2012, as ASEAN has invested in more hospitals, medi-cal equipment and new technolo-

gies. Th e company provides medi-cal imaging systems, diagnostics, patient monitoring systems, drug discovery tools, medical equip-ment repair services and related IT solutions in this fi eld. Th ere are currently 7,000 GE employees in ASEAN, and the growth contin-ues to create new opportunities. Although many new MBA hires will be local, CEO and President Dave Utama said the company is happy to bring in outside talent if they have transferable experience and are looking to build a career in Asia long-term.

Xiamen joins OneMBA consortiumTh e OneMBA program, an execu-tive MBA program off ered by fi ve schools on four continents, has announced a new partner-ship with Xiamen University School of Management. Xiamen University will join Rotterdam, a Dutch business school, EGADE in Mexico, FGV-EAESP in Bra-zil and North Carolina’s Kenan-Flagler Business School, replacing the Chinese University of Hong Kong (CUHK) as the program’s Asian representative. CUHK, a founding member of OneMBA, decided to withdraw from the consortium following a review of its program, although all CUHK OneMBA graduates will remain part of the alumni network.

GMAC report shows employers hiring MBAs worldwideTh e latest report from the Gradu-ate Management Admissions Council (GMAC) indicated that four in fi ve companies sur-veyed in Europe, America and Asia planned to hire MBAs in the upcoming year, while half

reported plans to hire MAs in management. Th e positions in greatest demand were fi nance and accounting, except for the health-care fi eld, where marketing and sales expertise are needed. Asian companies indicated they would increase salaries faster than infl a-tion, while European and Ameri-can employers said salaries would remain roughly at 2013 levels.

Tsinghua and Cornell start new dual MBA Tsinghua University and Cornell University are launching a joint MBA program at Cornell’s cam-pus in Beijing. Amid a spate of new partnerships between Chi-nese and western business schools, the program is the fi rst of its kind to be off ered in both Mandarin and English. Th e new program between Cornell’s Samuel Curtis Johnson School of Management and the PBC School of Finance (PBCSF) will begin accepting students in April 2015. Th e part-time, 21-month-long MBA will include case competitions and a Wall Street trek. Th e PBCSF was opened in 1981, and has long been a feeder school for China’s central bank.

Leadership center will be Yale’s fi rst China facilityYale School of Management (Yale SOM) announced plans to open a leadership education center in Beijing. It will be Yale’s fi rst phys-ical facility in China, although Yale SOM already off ers executive education in the country. Th e cen-ter, set to open offi cially in Octo-ber, will be used to host executive education, conferences, workshops and programs developed across the university. Yale SOM was been ranked No. 10 for global MBA

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programs in 2014 by Financial

Times, although the school will not be off ering any formal MBA courses in Beijing. Th e 16,500 square-foot center, located in the Chaoyang district of Beijing, is being funded through gifts from three donors including two Yale alumni. Th e inauguration of the center will take place in late October.

Times Higher Education publishes 2014 Asia Universities RankingTimes Higher Education released this year’s Asia Universities Ranking in June, with more Chi-nese universities than ever mak-ing it into the top 100. Chinese universities continue to enjoy massive government investment, which is seen as a hedge against slowing economic growth as well as a means to project China’s soft power. Th e University of Hong Kong held onto its place in the top three despite gains by the National University of Singapore, and Peking University remained in the top fi ve although it was knocked down from fourth place by Seoul National University.

MBA fees reach historic highs in ChinaFees for MBA programs in China reached an all-time high this year, with some schools experiencing a price increase of up to 30%. At the Shenzhen campus of Cheung Kong Graduate School of Busi-ness, an MBA now costs upwards of RMB700,000 (US$112,000). Despite rising fees, however, the number of applicants has not waned, and indeed is expected to rise this year at a similar rate. MBA programs continue to enjoy a reputation as fi nishing schools

for multimillionaires, with 587 of 1,800 billionaires with postgradu-ate degrees on the Hurun Wealth Report having studied business management.

LBS and Fudan launch Masters in ManagementLondon Business School and Shanghai’s Fudan University announced they will teach a dou-ble degree Masters in Manage-ment (MiM) program starting in September 2015. LBS already has campuses in London and Dubai and teaches in New York and Hong Kong in collaboration with Columbia Business School and the University of Hong Kong. Th e fi rst year of the two-year

LBS and Fudan program will be taught in London and the second in Shanghai, with both schools recruiting applicants for the dou-ble degree.

Saïd Business School redesigns fl agship MBASaïd Business School at Oxford University has announced a redesign of its fl agship one-year MBA program, designed to pro-vide future leaders with an inter-disciplinary education centered on themes of entrepreneurship, responsible leadership and the global rules of the game. Accord-ing to Professor Peter Tufano, Dean of Saïd Business School, the new curriculum will provide

NEWS BRIEF


the next generation of business leaders with the tools necessary to challenge the status quo and question the role of the corpora-tion in society, while dealing with the multifaceted challenges posed by a transforming business envi-ronment. Professor Tufano said: “We wanted to future-proof the Oxford MBA. Th e business world is currently experiencing a period of unprecedented transformation. Rapid global economic growth, technological developments and the global fi nancial crisis radically altered the landscape for business. Competitiveness now requires companies to think well beyond the scope of standard business models to address world-scale social, envi-

ronmental, political and economic challenges.”

HHL Leipzig now offering “Women in Business” MBA scholarshipsGermany’s HHL Leipzig Graduate School of Management announced that it is off ering “Women in Busi-ness” scholarships specifi cally for female MBA applicants. Each scholarship is valued at up to US$20,000 and will be awarded based on GMAT scores as well as an essay on the topic “What chal-lenges does a female manager face today?” Th e scholarship are open to all female applicants to HHL’s full-time MBA program who have at least a 650 GMAT score and work

experience. HHL’s MBA program can be completed in as few as 15 months, with students wishing to pursue an optional internship and study abroad term completing the program in 21 months.

Delhi University to offer two new MBA programsDelhi University plans to introduce two MBA programs under the Faculty of Commerce and Business in Delhi School of Economics. Doing away with their erstwhile Masters in International Business and Masters in Human Resources and Organizational Development, Delhi University will be soon be off ering two MBA specializations in the Indian capital: an MBA in International Business and an MBA in Human Resources and Organizational Development. Th is will be the fi rst time that an MBA program will be off ered by the uni-versity.

Cambridge best new entrant in FT Masters in Finance rankingsCambridge University’s Judge Business School has shot straight into into second place on the Financial Times rankings of Mas-ters in Finance for professionals with prior experience. 2014 It is the fi rst time Judge has partici-pated in the rankings, which sepa-rately assess pre- and post-experi-ence programs. London Business School, which has consistently topped the post-experience rank-ings, scored highest on value for money and career progress. “Th e program had all the benefi ts of an MBA without any of the fl uff ,” says Anton Voinov, an LBS graduate and now vice-president of Siebert Brandford Shank, an investment bank.

CO-PUBLISHED Q&A

In between these quotes lie a mere 150 years. How has leadership changed in recent times?In the 1970s, the hot topic in busi-ness schools was the four famous Ps: Price, place, promotion and product. Th at covered the com-plete philosophy of the market. Th is is completely diff erent now. Today leadership has other Ps, the fi rst one is people. Th is is the most important one. Your custom-ers, your employees – they should always be in the center of every-thing you do. Th e second “P” is performance. People have to per-form – and your job as a leader is to make them great performers. Th e third “P” is planet. Respect for the planet is our fundament. Th e fi nal “P” stands for profi t – a man-ager is an entrepreneur without capital. Without profi t you cannot re-invest.

It seems like money is not everything anymore?Th at’s right. A great leader today needs to inspire, as both a businessman and a story-teller. His enthusiasm must be infectious. Entrepreneurs are the rock stars of today – because they can change the world for the better.

How did you become a leader?My wife said it to me: You have surrounded your-self with people who are

smarter than you in their fi eld. And she is right. A leader needs great people around him, who know more than he does, but share his ideals and enthusiasm. If my marketing director has the same opinion as my fi nancial director, there is one person too many on my payroll. You pay people to have diff erent opinions; the era of auto-cratic leadership is over.

Because knowledge is no lon-ger a limited resource?Yes. What makes the diff erence today is the ability to evaluate information and make decisions that take all the important details into account. Th is requires both a new concept of leadership and a new understanding of a networked world.

Is the world growing together then?Yes and no. On a large scale: Yes; you can communicate and trade more easily with people from around the world. But keep in mind: In the EU we have 27 countries with hundreds of dif-ferent tastes. You make the diff er-ence in the details, and so both an international knowledge base and education are key. You know what illustrates this cultural diversity?

Hip hop? The internet?No. Mayonnaise.

Mayonnaise?In the USA, there is basically only

Dr. Dirk Craen, President of the European University, talks about

leadership and why a real leader must be an agent of change

A Change for the Better

What distinguishes a good leader from a great leader?Margaret Th atcher famously said: “Being powerful is like being a lady – if you have to tell people you are – you aren’t.” And there is another great saying: “A leader is a dealer in hope” – from Napoleon-Bonaparte. I use them at confer-ences, because they show the scope of the term.


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How didleader?My wife have suself with

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CO-PUBLISHED Q&A

cer – and found a perfect place for his logos: Th e signs that the ref-eree holds up when a player gets changed and when the overtime is being announced. Th ese things are shown in every game, but are much more dynamic than plain ads on posters. Brilliant.

At the end of the interview I would like to play a game. I start a sentence about lead-ership – and you have to fi n-ish the sentence in less than 5 seconds:A leader without vision is like … a chicken without an egg.

A leader without responsibility is like … a football player without a ball.

A leader without a great team ... is a one-man business.

And a team without a great leader … is like a ship in a wild storm: It

has no direction.

A leader without a sense of sustain-ability is … a pure egoist. But you know what? I want to break the rules of this game.

What do you mean?I want to answer the fi rst ques-tion again, because I have a better answer now, even though it took me more than fi ve seconds.

Okay then, here is the ques-tion again: A leader without vision is like … a consultant. Someone who knows the job but has no personal responsibility to change anything.

So the personal will to change something is the key?Yes. A real leader must be an agent for change. You have to give some-thing back, give more to the world than you earn. Th en you can say: I did a good job.

one type of mayonnaise. Th ey have so many states but essentially the same taste. In Europe you have 200 diff erent tastes. People in the north like it more salty and the more you go toward the south, the more sugary it is. A real leader is aware of diff erences like these and acts accordingly. If you know these little details, you will be loved by your customers. I learned this as a salesperson and it has helped me ever since.

How can leadership be taught?Th rough examples and real-life stories. Learn from the best. And of course, a certain skepticism helps – against anyone who seems to know every answer. A true leader is will-ing to engage in discussion without knowing the outcome.

So a leader tries new things?Absolutely. Take food. Some peo-ple say: “I don’t eat that.” How people eat can be really revealing sometimes – it shows their attitude to life.

So you can tell great leaders by their restaurant orders?I was in Hong Kong once and met people who always went to an Italian place there. Imagine that. Do you need more proof of their inability to seize opportunity? As an employer, I would think twice before hiring people like that.

Do you remember good advice from a leader that you respect? Jean-Claude Biver, the CEO of the watchmaker Hublot once told me: “I don’t need marketing tests, I just try new ideas, and if it doesn’t work, I won’t do it anymore.” Biver had some great ideas: He was the guy who wanted to sponsor soc-



A new range of business education programs means

going to graduate school or starting your own company

are no longer mutually exclusive

Learning entrepreneurship

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Business education has tradi-tionally been seen as a neces-

sary step to move into a manage-ment role in a large corporation. People who wanted to get their own offi ce or take a seat on the board enrolled to graduate school. For those seeking life on the out-side, working for themselves by their own rules, class was not an option.

But this view of business edu-cation as only a route to climb the company ladder is changing rap-idly. A growing number of students are enrolling on graduate programs to experience entrepreneurship and understand what it takes to launch a business – a skill they can also apply at an existing company. Almost one in fi ve students of the Class of 2013 at Stanford Gradu-ate School of Business graduated to start their own business. Other top schools such as Harvard, Wharton and MIT saw around 7% of grads take this route last year – almost double the number just a few years earlier. As professionals increas-ingly gravitate toward opportuni-ties to create social change and play a pivotal role in the organizations they join, they are reshaping the long-term trends in business edu-cation.

Teach me moreTh ere are two main factors driv-ing these changes in business education, according to Jim Hall, Executive Director of the Entre-preneurship Centre at Saïd Busi-ness School, University of Oxford. While some students plan to open a business when they fi nish, oth-ers hope to sharpen the entrepre-neurial skills that employers are increasingly demanding, such as practical know-how, leadership and a healthy appetite for risk-taking.

“Employers want leaders [who] are innovators, and are entrepreneurial, and [who] understand … how you actually build and scale opportuni-ties,” said Hall.

Leading educational institu-tions are already responding to this demand. Saïd Business School recently redesigned its fl agship one-year MBA program with a new emphasis on entrepreneurship and social responsibility. On the program, students develop entre-preneurial skills through experi-ential learning opportunities such as the Oxford Launchpad, a busi-ness model development program for student and alumni entrepre-neurs in which students test busi-ness model hypotheses and receive feedback through the process of interacting with customers. Other experiential learning opportunities are led by the students themselves, such as a project in which students work in committees to source and evaluate seed funds and eventually participate in venture funding.

At Melbourne Business School, where entrepreneurship became a mandatory unit for all full-time MBA students this year, entrepre-neurship truly integrates all aspects of the MBA, says Ian Allsop, Senior Fellow in Social Enterprise at Melbourne Business School. Rather than simply teaching stu-dents to become a cog in the wheel of a corporation, the entrepreneur-ship unit gives them the tools to understand the entire value chain, from governance issues to outside stakeholders. “It helps students to think of innovation as being nor-mal,” Allsop said. “Entrepreneur-ship helps the student to see that there is more than just manage-ment. We have to be developing and creating the new rather than just managing the framework.”


REPORT

Perhaps more important, according to Allsop, people are becoming disillusioned with socially unsustainable business models and the private economy behind them. Th is is what is driv-ing the interest in social enter-prise, often called the fourth sec-tor or the social sector – business in which the entrepreneur aims to solve a social problem through pri-vate investment and a fi nancially sustainable business model. Social enterprise is one of the more pop-ular entrepreneurship subfi elds at Melbourne Business School, and the experiential learning com-ponent gives students the added bonus of gaining on-the-ground consulting experience.

Thinking outside of the MBAFor those who are looking for some grounding in entrepreneurship outside of the confi nes of a tradi-tional MBA program, or who can’t aff ord the often high fees, there are other options. Th e University of Nottingham Ningbo China runs an MSc in Communication and International Entrepreneurship. Having chosen to do away entirely with the large-corporation focus of the traditional MBA, the program teaches students to build their own business from the ground up, with an emphasis on the intercultural communication that is so impor-tant in today’s business world, says Th omas Wing Yan Man, Head of the Department of Entrepreneur-ship, Marketing and Management Systems at Nottingham Ningbo. Th e program enrolls a mix of Chi-nese and international students and incorporates courses from both the English and business departments such as Sociolinguis-tics of Work and Marketing for Entrepreneurs.

Unlike MBAs that off er a few courses in entrepreneurship, the MSc program caters specifi cally to the aspiring entrepreneur, aiming to give students a holistic under-standing of the whole value chain. It also recognizes that soft skills like communication and language ability can be just as important as hard skills, especially when it comes to start-ups, where a pro-fessional with business expertise often joins with partners who have experience in technology or other hard skills.

When Erez Frenkel, Busi-ness Development Director at real estate group Inspiration Asia, decided to go back to school, he initially considered several MBA programs in the Shanghai area. However, he ultimately decided that the MSc at Nottingham Ningbo better suited his personal goals. Although it shared some aspects with the traditional MBA program, he found that it provided a more comprehensive entrepre-neurship curriculum structured to lead students through the process of planning their own business from start to fi nish. “It is a great opportunity to play ‘business’ … without risking your business or any capital. Th is creative hub with no real business restraints enabled me and my classmates, I believe,

to practice creativity much more freely than in the real world,” says Frenkel.

Chinese entrepreneursTh is trend has swept onto China’s shores as well – Chinese students are studying entrepreneurship in increasing numbers both at home and abroad.

Shanghai-based China Europe International Business School (CEIBS), which features on top global MBA indexes, caters to the growing demand through a wide range of entrepreneurship-related programs and activities. In March of last year, the Chinese Academy of Sciences University, a purely domestic institution, offi -cially launched its MBA in entre-preneurship, which it claims is the fi rst program of its kind in China. Th e program is longer than the average MBA – like most Chinese masters programs it lasts three years, but it off ers a dual-track sys-tem in which students are given access to both an academic advisor and an entrepreneurship advisor.

All this means that Chinese students applying to MBA pro-grams now have to weigh the net-working benefi ts of attending an in-country program against the benefi ts of gaining international experience from a business school abroad. Hall from Saïd Business School said that their program sees “incredible demand” among Chinese students, who bring to the table entrepreneurial ambition and an aptitude for scaling their enterprises once they return home. Th eir unique perspectives are espe-cially welcomed as peer-to-peer learning is a crucial component of the Saïd MBA. International stu-dents are jumping at the chance to learn from the Chinese entre-


REPORT

preneurial environment as well: Melbourne Business School has an internship program in which students can spend several weeks working in a Chinese company.

Despite the demand for entre-preneurial experiences among Chinese students, not everyone sees that knowledge as directly applicable to the Chinese market just yet. “It’s going to take maybe another fi ve years” before main-land Chinese society is open, inno-vative and risk-friendly enough to attract more entrepreneurial tal-ent, said Chang Shen, a graduate of Melbourne Business School. Until then, many talented Chinese MBA holders may choose to work abroad, like Chang, who is direc-tor of sourcing and supply chains at an import-export business in Australia.

The bottom lineIn today’s world, fi lled with job

uncertainty but also a stronger desire from professionals for a much more personalized career development route, students may not know exactly where their careers will take them. So, many are choosing business education with an entrepreneurship component confi dent that the network and the practical skills they develop will be valuable to them whether they end up at a start-up or a multinational.

For some, fi nding a community of talented, like-minded people is the main draw of a formal aca-demic program. “Th e key to social enterprise is [that] you can’t do it alone,” said Charlton Mak, win-ner of Saïd Business School’s Skoll Center Venture Funding Award and co-founder of iGBL, a tech-nology startup focused on inter-active games-based learning. Mak says attending an MBA program with ample resources and a strong emphasis on entrepreneurship

puts students in a good position to meet potential partners and make headway into founding a social enterprise or start-up by the time they graduate. Mak, a Hong Kong native, founded iGBL with class-mates from India and the Ukraine, drawing on their combined back-grounds in education, social enter-prise, media, non-profi ts and soft-ware development.

As the increasing interest in social enterprise shows, business isn’t all about the bottom line any-more, and neither is business educa-tion. Not only is understanding the entrepreneurship process a crucial concept for every businessperson to grasp, says Allsop of Melbourne Business School, but familiarity with innovation and entrepreneur-ship ultimately “changes a person’s attitude towards life.” Th at is what more and more of today’s profes-sionals are demanding from their business education.


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Quai du Seujet 18 1201 Geneva, SwitzerlandT +41 22 779 26 [email protected]

BBA / MBA> Small classes taught in English> Onsite & online programs> Excellent mix of theory and practice> International environment> Global campus network in:

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一系列新型商业教育项目标志着求学与创业将可兼得

接受商业教育是传统意义上迈

入大型企业管理层的必经之

路。想要一间独立办公室？想在董

事会上占有一席之地？许多人选择

入读商学院。然而，视升职加薪为

商业教育目的之观念在转变。“创

业”成为了新的追求方向。斯坦福

大学商学院2013届毕业生中近五

分之一选择自主创业。其他诸如哈

佛、沃顿、麻省理工等名校，创业

比例则在7%左右，几乎是前几年的

两倍。商业教育正在经历重塑。

课程更丰富据牛津大学赛德商学院创业中

心主任Jim Hall介绍，两个要素驱使

着商业教育的变革：部分学生计划

学成后创业，部分则希望可以加强

雇主所看重的创业技能，诸如实干

技能、领导力和风险承受力。“雇

主希望管理者同时也是革新者，具

备创业精神，理解如何衡量并构建

机遇。”Hall如是说。

赛德商学院近期修改了其核心

的一年期MBA项目，强调了创业精

神和社会责任感的重要。学生可通

过体验性学习培养创业技能，例如

一套名为Oxford Launchpad的商

业模型开发程序，学生可以在企业

家校友的协助下测试其商业模型，

并在交互过程中获得客户反馈。学

生也可参与到具体创业活动中。墨

尔本商学院社会企业高级研究员Ian

Allsop表示，“创业”已成为该校

今年全日制MBA学生的必修课，是

MAB项目全方位的综合。与其成为

企业运作环节的一颗螺丝钉，不如

令学生了解企业从内部管理到外部

股东的整个价值链。创业课程更有

助于将他们从管理企业框架提升到

创新发展的层次。

“ 人们正逐渐对非可持续化

的商业模式及其背后的私有经济感

到幻灭，从而产生了对社会企业的

关注。社会企业旨在通过个人投资


REPORT

和经济上可持续化的商业模式解决

社会问题。在墨尔本商学院，社会

企业是最受欢迎的创业课程分支之

一。”Allsop解释道。

MBA之外对于寻找传统MBA项目覆盖以

外的创业课程或无法负担高昂学费

的人而言，还有其他选择。宁波诺

丁汉大学开设有传播学和国际创业

MSc项目。据该校分属于市场营销

与管理学院的创业科系主管万颖恩介

绍，有别于传统MBA项目侧重大型

企业，MSc项目旨在培养跨文化交

流和自主创业能力。该项目中外学生

皆有，开设有社会语言学、组织传播

学、企业营销等来自英语系和商学院

联合授课的综合课程。MBA项目的

创业课程有限，而MSc项目则迎合

创业者的需求，全面解读企业价值

链，提高学员沟通技巧和语言能力等

软实力。

当就职于鹰思博投资集团商务拓

展部的主管Erez Frenkel决定重返

学校时，他首先衡量了上海地区的若

干个MBA项目，但最终还是选择了

MSc项目，认为它更契合自身发展

目标。尽管和传统MBA项目拥有共

通之处，MSc项目涵盖了更为综合

的创业课程。“在现实生活中创业或

是经营生意，风险和限制无处不在，

但学校提供了良好的平台，让我们自

由发挥，培养创造力。”Frenkel解

释道。

中国创业者学习创业课程的中国学生数量在

国内外高校中均呈现增长势头。上海

中欧国际工商学院为满足这一增长，

已开设一系列创业相关课程。去年3

月，中国科技大学正式设立创业型

MBA项目，为期3年，提供学术和创

业双轨课程，为每位学生指派学术导

师和创业导师各一名。

以上皆预示着中国学生选择

MBA项目时更需权衡国内外项目之

利弊——国内项目拥有发展人际网络

的优势，外国项目则提供了开拓国际

视野的机会。据赛德商学院的Hall先

生透露，中国学生对创业课程展现出

了惊人的需求，他们拥有创业的雄心

和天资。国际学生也在尽可能把握机

会从中国的创业环境中学习，墨尔本

商学院便提供学生在中国企业的实习

机会。

尽管中国学生对体验创业具有

极大热情，但同时他们也意识到在校

所学的知识并非能够直接适用于中国

社会。“要等大陆足够开放创新、吸

引更多创业人才，可能还需四、五

年。”毕业于墨尔本商学院的沈昶这

样认为。目前，许多MBA毕业生仍

选择求职海外，例如沈昶，现任职于

澳大利亚一家进出口贸易公司。

核心吸引力当今社会充斥着职业的不确定

性，但同时也有着对人性化职业发展

路线的渴望。就读商学院并不意味着

能对未来的职业道路一览无遗，因

而，许多人选择涵盖创业课程的商业

教育，确信所获人脉和所学技能终会

有所裨益，无论是否走上创业之路，

或是就职于跨国公司。

结识志同道合之人，也是创业

项目的核心吸引力所在。“社会企业

的创建无法仅凭一己之力，而就读

MBA项目则有助于结识潜在的创业

伙伴。”赛德商学院斯科尔中心风投

奖获得者、iGBL联合创始人Charl-

ton Mak解释道。作为土生土长的香

港人，Mak与来自印度和乌克兰的同

学共同创立了iGBL，一家专注于游

戏型学习平台的科技公司。

“创业过程是每个商人需要领会

的概念，而对创新和创业的领悟则最

终能够改变人生态度。这也正是专业

人士希望从商业教育中所受益的。”

墨尔本商学院的Allsop先生如是总

结。


COLUMN

Career-minded people with an eye on a senior role in management have

traditionally opted for an MBA to bolster their chances of success. But

now a new type of degree that is taken earlier in your career is gaining

attention. Roland Siegers, the Executive Director of CEMS, the global

alliance in management education, explains why you should consider a

Masters in Management.

Finding an alternative route to management

As recently as six years ago the decision for business school

applicants on what course to study, and where to study it, was rela-tively straightforward. Any busi-ness professional wanting to be taken seriously in the international arena followed the much revered path of the MBA, heading for the economic powerhouse of the US or to Western Europe for their studies.

Today, the market is a very dif-ferent place. Th e fi nancial crises that crippled much of Europe and caused economic stagnation in the US marked a turning point in the road to business education. Th e somewhat tarnished reputation of the MBA led to many question-ing the value of such programs, and resulted in applicants seeking alternative options.

Th ough business education has remained a thriving industry (indeed the number of students taking the Graduate Management Admissions Test, or GMAT, has never been higher) there has been a signifi cant shift in focus as more students – younger students – are pursuing pre-experience Masters in Management (MiM) programs.

Bridging the gap between the undergraduate degree and the MBA, the MiM provides the edu-cation and training young profes-sionals – and graduate recruiters – are so desperately seeking, much

earlier in their careers. Last year’s statistics

from the Graduate Management Admission Council revealed that the number of GMAT scores sent to Masters programs in the last fi ve years doubled in Europe, and accounted for almost half of all applications across Asia.

Furthermore, the extent to which MiMs are currently infl u-encing the market has been enough to sway even the US, with leading business schools such as Northwestern University’s Kellogg School of Management, Michi-gan Ross and Dartmouth’s Tuck School of Business all throwing their hats into the MiM ring.

However, it’s not just the ‘what’ and the ‘when’ aspects of business education that are changing, but also the ‘where.’ Bolstered by con-tinued Western economic insta-bility, Asia has emerged as a global leader in both economic growth and education. Th ough the MBA has always been marginally suc-cessful here, it is the more research -oriented Masters which has long been the preferred, more respected route to the top.

Th is is perhaps the rea-son why the CEMS Masters in International Management holds particular appeal in this region. Established 25 years ago through


has remained a thriving industry nts nt as en re re

ers ms.he he u-s-

ers ch ast cs

has remained a thriving industr(indeed the number of studentaking the Graduate ManagemenAdmissions Test, or GMAT, hnever been higher) there has beea signifi cant shift in focus as mostudents – younger students – apursuing pre-experience Mastein Management (MiM) program

Bridging the gap between thundergraduate degree and thMBA, the MiM provides the education and training young profesionals – and graduate recruite– are so desperately seeking, muc

earlier in their careers. Layear’s statisti

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COLUMN

a partnership of four European institutions, the CEMS MiM has grown into a global alliance of 29 leading business schools, teaching classes of over 1,200 students from 67 countries, making it bigger than the MBA programs at the likes of Harvard.

Tsinghua University in Beijing, HKUST in Hong Kong and the National University of Singapore are three of the fi ve Asian schools in the CEMS alliance. Utilising each school’s own local faculties, the program provides young pro-fessionals with an education that meets accepted international stan-dards whilst still maintaining tradi-tional and local appeal.

In regards to career prospects, the MiM has become a key tool for helping set graduates apart from the crowd, particularly in countries like China, which has an abun-dance of promising young talent who may lack the necessary soft skills and professional maturity to take on increasingly more demand-ing graduate roles. As businesses look to improve their international outreach, there is a growing call for graduates who possess the skills necessary to operate in a range of international markets and indus-tries. Bachelor’s graduates often lack the training or maturity for such roles whereas MBA hold-ers can be expensive to attract and retain.

Th e immediacy of the pre-experience program – taken before an individual’s career gets truly underway – provides many of the same teachings of the MBA whilst negating the need for students to take costly career breaks to pur-sue further education later on. For women in particular, the MiM could be considered a much better option given that an MBA often

happens at a time when they may consider starting a family, making it diffi cult to study, and travel.

Th is international perspective is at the heart of the CEMS program. Students study in at least one other partner institution – a trait more commonly found in MBA pro-grams – and are required to be able to speak at least three languages by

graduation.Finally, and perhaps the most

immediately obvious appeal of the MiM is the cost – or rather lack of cost involved when compared to the price tag attached to the MBA.Th e majority are priced sig-nifi cantly lower than most MBA programs and provide a quicker return on investment. Particularly in countries where it is common for families to invest their savings to ensure their children receive a top-class education, it is easy to see how the MiM makes a lot more sense to many.

And this is where, perhaps, the MiM is truly overtaking the MBA – providing a similar education at a younger age, with all of the inter-national elements that an MBA program commonly boasts at a much more accessible level. I would not be surprised if in the next fi ve years the Masters in Management becomes the premier degree for management education.

“The pre-experience program provides many of the same teachings of the MBA whilst negating the need for students to take costly career breaks later on”


LISTING

DENMARK 丹麦

Copenhagen Business School哥本哈根商学院

Program details 项目具体信息

Program Offered 具体项目 Full-time MBA 全日制 MBA

Program timetable 课程时长 1 year 1 年Location 授课地点 Copenhagen, Denmark 丹麦，哥本哈根In Europe since 何时进入欧洲 1917

Language of instruction 授课语言 English 英文Average age 平均入学年龄 32

Average years work experience 平均入学工龄 7

Start date Late 开学日期 September 9 月

Contact 联系方式

Tel 电话: +45 3815 6022

Website 网址: www.cbs.dk/mba

Email 邮箱: [email protected]

European University欧洲大学


Program Offered 具体项目 MBA/EMBA/ ONLINE MBA 在线MBA

Program timetable 课程时长 1 year 1 年Location 授课地点 Switzerland, Germany, Spain

瑞士，德国，西班牙In Europe since 何时进入欧洲 1973



Start date Late 开学日期 October, January, March

10 月，1 月，3 月


Tel 电话: +41 267792271

Website 网址: www.euruni.edu


Manchester Business SchoolUniversity of Manchester曼彻斯特大学曼彻斯特商学院



Program timetable 课程时长 18 months 18 个月Location 授课地点 Manchester, Britain 英国In Europe since 何时进入欧洲 1824



Start date Late 开学日期 Start date for Full-time MBA 2014:

Tuesday 26 August 2014 8 月 26 日


Tel 电话: +44 161 306 1320

Website 网址: www.mbs.ac.uk


FRANCE 法国

HEC Paris巴黎高等商学院


Program Offered 具体项目 MBA Full-time, MBA Part-time

全日制 MBA，兼读制MBA

Program timetable 课程时长 16 months 16 个月Location 授课地点 Jouy-en-Josas, France 法国In Europe since 何时进入欧洲 1973



Start date Late 开学日期 January, September 1 月，9 月


Tel 电话: +33 1 39 67 95 46 / +33 1 39 67 73 83

Website 网址: www.mba.hec.edu


IESE Business SchoolIESE商学院



Program timetable 课程时长 19 months 19 个月Location 授课地点 Barcelona 巴塞罗那In Europe since 何时进入欧洲 1958





Tel 电话: +34 93 253 4200

Website 网址: www.iese.edu/MBA


Hochschule Darmstadt –Universtity of Applied Sciences德国达姆施塔特应用技术大学



Program timetable 课程时长 19 months 19 个月Location 授课地点 Darmstadt, Germany 德国In Europe since 何时进入欧洲 2007 for the MBA Program


Average years work experience 平均入学工龄 4-5

Start date Late 开学日期 1 March and 1 September

3 月 1 日；9 月 1 日


Tel 电话: +49 6151 8420

Website 网址: www.mba.h-da.de


SWITZERLAND 瑞士 SPAIN 西班牙

UK 英国 GERMANY 德国


LISTING

Beijing 北京

Tsinghua - MIT Global MBA清华大学经济管理学院麻省理工斯隆管理学院全球


Location 授课地点 Beijing 北京In Asia 何时进入亚洲 1997

Language of instruction 授课语言 English and Chinese

中文、英文双语Program timetable 课程时长 21 months 21 个月Average age 平均入学年龄 29


Start date Late 开学日期 August 八月末


Tel 电话: +86 10 6279 7196 / 4521

Website 网址: mba.sem.tsinghua.edu.cn/mbaen


City University of Hong Kong香港城市大学商学院


Program Offered 具体项目 Full Time MBA and Part Time DBA

全日制MBA，兼读制DBA

Program timetable 课程时长 1 year (Full-time), 4-6 years (Part-time DBA)

全日制：1 年；兼读制：4-6 年Location 授课地点 Hong Kong 香港In China since 何时进入中国 1989 (Full Time MBA 全日制)

2006 (Part Time DBA 兼读制)

Language of instruction 授课语言 English 英文Average age 平均入学年龄 27 (Full-time 全日制), 41 (Part-time 兼读制)

Average years work experience 平均入学工龄 3.6 (Full-time),

19 (Part-time) 3.6 （全日制），19（兼读制）Start date 开学日期 2014/3/14 (Full Time MBA), 2014/5/31 (Part Time DBA)


Tel 电话: +852 3442 8989

Website 网址: http://www.cb.cityu.edu.hk/programmes/postgrad/ProgInfo


University of MarylandRobert H. Smith School of Business马里兰大学史密斯商学院EMBA


Program Offered 具体项目 EMBA

Program timetable 课程时长 18 months 18 个月Location 授课地点 Beijing 北京In China since 何时进入中国 2003



Start date 开学日期 April 4 月


Tel 电话: +86 10 6500 3930

Website 网址: www.rhsmith-umd.cn


SHANGHAI 上海

BI Norwegian Business School-Fudan University MBA Programme复旦大学-BI 挪威商学院工商管理硕士项目


Program Offered 具体项目 MBA

Program timetable 课程时长 2 years 两年Location 授课地点上海 Shanghai

In China since 何时进入中国 1996

Language of instruction 授课语言 English 英文Average age 平均入学年龄 33.9

Average years work experience 平均入学工龄 11.2

Start date 开学日期 June, December 6 月、12 月


Tel 电话: +86 21 5566 4776

Website 网址: www.fdsm.fudan.edu.cn/nwmba/


Shanghai Jiaotong University -Kedge Business School上海交通大学法国马赛KEDGE商学院


Program Offered 具体项目 Global MBA & Dual-Degree EMBA programs

国际 MBA 及双学位 EMBA

Program timetable 课程时长 20 months (part time, three days a month)

20 个月（非全日制，每个月 3 天）Location 授课地点 Shanghai 上海In China since 何时进入中国 2002



Start date Late 开学日期 November 11 月


Tel 电话: +86 21 5230 1653/5230 1598

Website 网址: www.AEMBA.com.cn


The University of ManchesterMBA program曼彻斯特大学MBA项目


Program Offered 具体项目 Global Part-Time MBA 全球兼读制 MBA 课程Program timetable 课程时长 2.5 years 2.5 年Location 授课地点 Manchester, Shanghai, Hong Kong, Singapore, Miami,

Dubai and Brazil 曼彻斯特，上海，香港，新加坡，迈阿密，迪拜和巴西In Asia since 何时进入中国 1992


Average years years work experience 平均入学工龄 9

Start date 开学日期 January and July1 月、7 月


Tel 电话: +86 21 6279 8660

Website 网址: www.mbs-worldwide.ac.cn



Hult International Business School霍特国际商学院


Program Offered 具体项目 One-Year MBA, Executive MBA

一年制工商管理硕士，高级管理人员工商管理硕士Program timetable 课程时长 12 month 12 个月Location 授课地点 Boston, San Francisco, London, Dubai, Shanghai,

New York 波士顿，旧金山，伦敦，迪拜，上海，纽约In China since 何时进入中国 2006

Language of instruction授课语言 English 英文Average age 平均入学年龄 31




Tel 电话: +852 2111 2399 (Hong Kong) +86 138 1701 1703 (China)

Website 网址: www.hult.edu/programs/mba/

Email 邮箱: [email protected], [email protected]

USC-SJTU Global Executive MBAin Shanghai上海交通大学—美国南加州大学全球EMBA (GEMBA)


Program Offered 具体项目 Global EMBA 全球 EMBA 项目Program timetable 课程时长 20 months 20 个月Location 授课地点上海交通大学/美国南加州大学In China since 何时进入中国 2004



Start date Late 开学日期 8 May 2014

2014 年 5 月 8 日


Tel 电话: +86 21 6293 2707

Website 网址: www.gemba.sjtu.edu.cn/en/


Sauder School of Business at University of British Columbia不列颠哥伦比亚大学尚德商学院


Program Offered 具体项目 Full-Time MBA

国际工商管理硕士Program timetable 课程时长 20 months 20 个月Location 授课地点 Shanghai, Vancouver, 3rd country

上海、温哥华、另一个海外地点In China since 何时进入中国 2002



Start date Late 开学日期 May 9, 2014

2014 年 5 月 9 日Contact 联系方式

Tel 电话: +86 21 6293 2604 / 0086 21 5230 1552

Website 网址: www.sauder.ubc.ca/imba


International Business SchoolSuzhou (IBSS) at Xi’an Jiaotong-Liverpool University西交利物浦大学西浦国际商学院


Program Offered 具体项目 International MBA for Managers

(part time for working people)

Program timetable 课程时长 2 year 2 年Location 授课地点 Suzhou 苏州Language of instruction 授课语言 English 英文Average age 平均入学年龄 30



Tel 电话: +86 521 8816 7731

Website 网址: http://ibss.xjtlu.edu.cn


Henley Business School恒睿商学院


Program Offered 具体项目 The Henley Flexible Executive MBA

恒睿灵活制 EMBA 课程Program timetable 课程时长 2 year 2 年Location 授课地点 Hong Kong, Henley-on-Thames (UK), Germany, South

Africa, Finland, Ireland etc.

香港、恒睿-英国泰晤士校区、德国、南非、芬兰及爱尔兰等In China since 何时进入中国 2002



Start date Late 开学日期 March 2014 2014 年 3 月


Tel 电话: +852 2529 9377

Website 网址: www.henley.asia


LISTING

China Europe InternationalBusiness School (CEIBS)中欧国际工商学院


Program Offered 具体项目 Full-Time MBA 全职 MBA

Program timetable 课程时长 18 months 18 个月Location 授课地点 Hong Kong, Henley-on-Thames (UK), Germany,

South Africa, Finland, Ireland etc.

香港、恒睿-英国泰晤士校区、德国、南非、芬兰及爱尔兰等In China since 何时进入中国 1985


Average years work experience 平均入学工龄 5.5

Start date Late 开学日期 August 每年 8 月


Tel电话: +86 21 2890 5555

Website 网址: www.ceibs.edu/mba


SUZHOU 苏州

HONG KONG 香港


Beijing 北京

Cheung Kong Graduate School of

Business

www.ckgsb.com

Tel: +86 10 8518 8858

[email protected]

Peking University Guanghua

School of Management

http://mba.pku.edu.cn/english/

Tel: +86 10 6274 7009; 6274 7268;

6274 7289; 6274 7299

[email protected]

Hong Kong 香港

Chinese University of Hong Kong

www.baf.cuhk.edu.hk/mba

Tel: +852 2609 7782

Hong Kong University of Science

and Technology – Kellogg-

HKUST EMBA

www.bm.ust.hk/emba

Tel: +852 2358 4180

[email protected]

University of Hong Kong (HKU),

Faculty of Business and

Economics

www.mba.hku.hk

Tel: +852 2241 5800

[email protected]

Richard Ivey School of Business

Asia

ivey.com.hk/emba

Tel: 852-2135-2299

[email protected]

Shanghai 上海

Tongji-Manchester Dual Degree

MBA

http://sem-mbs.tongji.edu.cn/index/

index.asp

Tel: +86 21 65982127


Sino-US-India Global MBA

http://sem.tongji.edu.cn/gmba/

Tel: +86 21 65986239

Email: globalmba.sem@tongji.

edu.cn

Shanghai Advanced Institute of

Finance (SAIF)

www.saif.sjtu.edu.cn

University of Miami School of

Business

http://bus.miami.edu/graduate-

programs/full-time-mba/index.html

Tel: + 1 305-284-4643

Stanford Graduate Scool of

Business

http://www.gsb.stanford.edu/

Tel: +1 650 723-2146

[email protected]

Turkey 土耳其

Ozyegin University Graduate

School of Business

http://mba.ozyegin.edu.tr/

Tel: +90 216 564 9537

[email protected]

Singapore 新加坡

National University of Singapore

Business School

http://mba.nus.edu

Tel: +65 6874 2068

[email protected]

INSEAD

www.insead.edu

Tel: +65 6799 5388

[email protected]

S P Jain School of Global

Management

www.spjain.org/

Tel: +65 62704748

[email protected]

Japan 日本

Globis University Graduate

School of Management

www.globis.ac.jp

Tel: +81 3 5275 3850

[email protected]

Hitotsubashi University

www.hit-u.ac.jp

Tel: +81 42 580 8000

[email protected]

Tel: +86 21 6293 3789


Washington University – Fudan

University Executive MBA

www.olin.wustl.edu/shanghai

Tel: +86 21 5566 4788

[email protected]

Shanghai International Studies

University (SISU)

Mba.shishu.edu.cn

Tel: +86 21 3537 3308/33009

[email protected]

Israel 以色列

Bar-Ilan University -

Graduate School of Business

Administration

www.biu.ac.il/imba

Tel: +972 3 531 7914

[email protected]

Spain 西班牙

European University Barcelona

www.euruni.edu

Tel: +34 93 201 8171

[email protected]

IESE Business School

www.iese.edu/MBA

Tel: +34 93 253 4200

[email protected]

IE Business School

www.ie.edu/business

Tel: +34 91 568 9600

[email protected]

Italy 意大利

SDA Bocconi School of

Management

www.sdabocconi.it/mba

Tel: +39 02 5836 3228/3278/3125

[email protected]

United Kingdom 英国

Aston Business School

www.abs.aston.ac.uk

Tel: +44 121 204 3000

[email protected]

Leeds University Business School

http://business.leeds.ac.uk/the-

leeds-mba

Tel: +44 113 343 2610

[email protected]

Australia 澳大利亚

Bond University School of

Business

www.bond.edu.au/mba

Tel: +61 7 5595 1024

[email protected]

Canada 加拿大

Rotman School of Management

University of Toronto

www.rotman.utoronto.ca/mba

Tel: +1 416 978 3499

[email protected]

University of Western Ontario,

Richard Ivey School of Business

www.ivey.uwo.ca/mba

Tel: +1 519 661 3212

[email protected]

United States 美国

Boston University School of

Management

http://management.bu.edu/

Tel: +1 617 353-9720

[email protected]

Columbia Business School

www.gsb.columbia.edu

Tel: +1 212 854 1961

[email protected]

New York University

Stern School of Business

www.stern.nyu.edu

Tel: +1 212 998 0600

[email protected]

Southern Methodist University,

Cox School of Business

www.coxmba.com

Tel: +1 214 768 1214 or +1 800 472

3622

[email protected].

Harvard Business School

www.hbs.edu/mba

Tel: + 1 617 495 6128

[email protected]

Columbia Business School

www.gsb.columbia.edu

Tel: + 1 212 854 1961

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CER July 2014 - Focus

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