CER Dec. 2015

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大数据营销时代 Does bigger = better? DECEMBER 2015 VOL. 26, NO. 4 | www.chinaeconomicreview.com 201512月刊 • Dragons in Diamond Village • Seeing past the smog 二胎政策下的中国婴幼儿快消品行业 投资中国消费热潮

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Transcript of CER Dec. 2015

  • Does bigger = better?

    DECEMBER 2015 VOL. 26, NO. 4 | www.chinaeconomicreview.com 201512

    Dragons in Diamond Village

    Seeing past the smog

  • Editor-at-large Graham Earnshaw

    Co-Publisher Alex Wong Shiu Chung

    ExecutiveEditor Graham Earnshaw

    DeputyExecutiveEditor Gao Fei

    AssociateEditor Rainy Chen, Skye Sun

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    SalesDirector Ralph Wang

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    EDITORS NOTE |

    appbbs

    This issue of China Economic Review takes an in-depth look at the issue of Big Data, a process of collecting information and using the results for commercial purposes which is chang-

    ing retail markets at lightning speed. The major Chinese online

    players, including Alibaba and Baidu are involved, and the sig-

    nificance and depth of impact of this new approach to human

    activity number crunching is only slowly becoming clear. All

    that is certain at this point is that the impact will be greater than

    we think. Also in this issue, a fascinating interview with David

    Bandurski, a former colleague of ours, on the crucial topic of resi-

    dency registration and how China is likely to deal with the results

    of three decades of coastal cities relying on migrant workers to

    build their economies.

    China Economic Review | December 2015 03

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    The House View

    8 Amixedbag

    News Highlights

    14 Newsbriefs

    Cover Story

    20 Doesbigger=better?

    Interview

    32 TheEraofBigData

    Culture Map

    36 HistoricalPerspectiveon

    ChinasPropertyMarket

    58 JiuzhouNewWorld

    62 DisneysLegendaryKingdom

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    CONTENT

    CoverstoryDoesbigger=better?20Chinasbigdatadreamsmaybeinforarudeawakening

    China Economic Review | December 201504

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    Economy

    42 DragonsinDiamondVillage

    50Seeingpastthesmog

    53Oversupplied,underperforming

    Look at China

    76 Cold

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    CONTENT

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    China Economic Review | December 201506

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  • THE HOUSE VIEW

    Asset-backed securities hold promise and peril for Chinas capital market

    Ann Rutledge was in Hong

    Kong when Mao died, got in

    on the ground floor of eco-

    nomic reforms and helped set up the

    Hong Kong futures exchange before

    going into asset-backed securities

    (ABS)the same financial tools widely

    blamed for the global financial crisis in

    2008. So you might expect her to have

    long since ceased being surprised by

    Chinas financial markets.

    Not so.

    When she applied for a grant with

    the SWIFT Institute to study Chinas

    asset-backed securities market, Rutledge

    said, I assumed the Chinese market

    would look similar to the US market,

    but with Chinese-flavored assets but I

    figured wrong.

    What she found was a burgeon-

    ing sector beset by legal vagaries and

    bisected by dueling regulators and asset

    classes, one that could potentially do for

    China what it did for the United States:

    Supply companies with far greater

    liquidity while providing investors with

    an asset class that can be tailored to suit

    their risk profile, all (ideally) without

    culminating in a crisis like the one in

    America that rocked markets the world

    over.

    While still relatively small, in recent

    years the securitization market in China

    has grown as rapidly as government

    quotas will allow. If given more room

    for healthy growth, ABS could help pull

    a substantial sum out of Chinas noto-

    rious shadow banking sector where

    wealth management products often

    act like ABS, but lack any semblance of

    transparency. Kingsley Ong, a partner

    at the law firm Eversheds International

    who helped draft Chinas asset-backed

    security laws, said that based on rising

    demand for better investment opportu-

    nities, the potential for securitization in

    China was practically unlimited.

    But as Rutledge and other observers

    have also pointed out, a lack of data on

    the nuts and bolts of the great majority

    of deals in this emerging market, togeth-

    er with widespread inexperience among

    investors who rely on caution instead of

    expertise, raise questions about its influ-

    ence on the economy at large.

    I dont want to sound like an

    alarmistIm not. Im a proponent of

    [ABS], Rutledge said. But when

    people want to see a market grow theyll

    say anything, and theyll turn a blind

    eye to things that are obviously prob-

    lematic.

    Stop-start progressChinas securitization market began in

    April of 2005, when the central bank

    and banking regulator established a

    pilot market and regulations. Those

    were suspended in 2009, by which

    time the role of American mortgage-

    backed securities in kick-starting what

    had become a global financial crisis had

    A mixed bag

    China Economic Review | December 201508

  • THE HOUSE VIEW

    become common knowledgea move

    even more critical voices on Chinas

    economy say made sense.

    While I am sometimes a critic, I will

    say I can understand China saying hey,

    we better figure out this product and

    this market before we allow it to go full

    bore in ours, said Christopher Bald-

    ing, professor of economics at Peking

    University.

    Once the dust had settled from

    Americas financial implosion, Beijing

    looked once more to securitization as a

    promising financing tool, and in May

    of 2012 revived the marketthough

    it forbade the structures (re-securiti-

    zations and synthetics) that caused the

    crisis in the US.

    Eddie Hu, a partner at the Shang-

    hai office of consultancy King & Wood

    Mallesons who has advised banks, auto

    finance companies and financial firms

    on asset-backed securitizations, chalked

    a recent increase in issuance up to an

    easing of regulations. Before 2015, firms

    had to get case-by-case approval from

    the authorities; now they can sell freely

    once theyve registered regulators.

    The administrative process has

    been simplified, incentivizing those who

    originate and issue to do more securiti-

    zation, Hu said.

    Since the ban was lifted, issuance of

    asset-backed securities (ABS) in China

    has grown by leaps and bounds: In 2014

    China overtook South Korea to become

    the largest securitization market in

    Asia, and this year issuance had topped

    RMB235 billion (US$36.88 billion) by

    late October, up 18.5% for the year to

    date, according to Bloomberg data.

    Its grown very rapidly, Balding

    said, however in comparison to things

    like bank lending or even the general

    bond market its simply tiny.

    Structural complexityBalding attributed that relatively minus-

    cule market size to two main factors:

    A preference among Chinese investors

    for less complex financial products and,

    perhaps most vitally, a lack of under-

    standing of what exactly they are.

    In this many Chinese investors are

    not alone, as the apparent complexity of

    ABS is among the many attributes that

    help make the sector seem impenetrable

    to outsiders.

    An asset-backed security essentially

    takes contractual future cash flows or

    expected stable operating cash flows

    and converts them into immediately

    fungible funds by borrowing against

    those flows and the assets that generate

    them. For example, as has been done

    with certain expressways in China, the

    company that owns a toll road can use

    that road as collateral in order to get

    financing from investors now based

    on the income it has yet to make from

    tolls paid by drivers who will use said

    road.

    To actually come up with the

    money, the company can set up an

    issuing financing vehicle that offers

    interest-bearing securities to investors

    based on those expected cash flows

    from future toll payments. Once inves-

    tor financing is secured, the vehicle

    will actually buy the toll road from the

    companyso the company gets money

    now, and the financial instrument

    begins directing money from toll pay-

    ments directly to the investors holding

    the securities until the promised pay-

    outs are paid off in full.

    If the cash flows from the toll road

    dry up, the investors can take the road

    and sell it off as compensation. And

    because the company doesnt actually

    own the road anymore, it cant stop the

    issuer from transferring ownership to

    those investors.

    A financial institution typically helps

    set up the issuer known as a special

    purpose vehicle (SPV) that issues

    securities to investors, often in different

    batches that are classified based on their

    level of risk, which is tied to priority of

    repayment. The risk level of each batch is

    certified by one or more ratings agencies.

    The credit rating for such securities

    can be higher than that of the company

    from which they originated because the

    risk being evaluated is that of the cash

    flows themselves. So your company

    might not be triple-A, but you can still

    issue bonds that are triple-A, Ever-

    shares Ong said. That is a phenom-

    enal advantage. Thus, securitization

    can enable a company to raise funds

    more easily than might be otherwise

    possible through a loan based on its bal-

    ance sheet. It also creates a new class

    China Economic Review | December 2015 09

  • of investment with risk portioned

    out to suit the tastes of investors, which

    can range from more cautious pension

    funds to less risk-averse private hedge

    funds.

    But Beijing has added another wrin-

    kle to the proceedings by separating

    ABS into two categories, administered

    by two different regulators.

    Market landscapeBeijing has added another wrinkle to

    the proceedings by separating ABS into

    two categories administered by two dif-

    ferent regulators.

    The first, most-favored variety falls

    under the Credit Assets Securitization

    Scheme (CASS) and trades on Chinas

    interbank market. Here, assets origi-

    nate with banks, trust companies, lend-

    ers and auto finance firms, securities for

    which are issued by trust companies on

    their behalf to be snapped up by institu-

    tional investors.

    CASS is also the bigger and more

    liquid market: As of June 25, 12% of

    all 2016 Chinese securitizations to date

    were CASS, accounting for 82.2% of the

    total principal issuance of RMB605 bil-

    lion, according to Rutledges findings,

    published in a working paper published

    in September by the SWIFT institute.

    Of the 127 CASS deals analyzed in

    the working paper, nearly three quar-

    ters were collateralized loan obligations

    (CLOs)securities backed by a pool of

    debt, typically sourced from small- and

    medium-sized enterprises. The next-

    largest cohort, auto loans, stood at just

    over 10%.

    Yet while similar CLO offerings are

    priced lower than general-purpose cor-

    porate bonds in US and UK markets, in

    China they arent.

    What that seems to indicate is that

    either the companies arent selling the

    [securitized] bonds properly or the

    investors dont believe what the compa-

    nies are saying, they dont believe that

    the securitized bond is giving them any-

    thing more tangible in return, Balding

    said.

    Investing in the darkThe reason behind such puzzling valu-

    ation of the interbank markets most

    popular ABS offering may lie in a short-

    age of two key assets: Information and

    experience.

    Rutledge, also an adjunct assistant

    professor at the Hong Kong Univer-

    sity of Science & Technology and the

    founder of securitized asset assessor

    R&R Consulting, said that her firm only

    dealt with deals for which perform-

    ance data was available, narrowing the

    options considerably.

    The only deals that I can get what

    we call servicer data - what we call

    underlying performance data - on are

    coming out of deals that foreign manu-

    facturers are doing, specifically the auto

    manufacturers, she said.

    That attraction stems largely from

    the fact that reporting for auto loan

    ABS issued by foreign firms is stand-

    ardized, and includes information on

    the assets generating the cash flows

    in addition to sectoral exposure and .

    Disclosures from automakers like Nis-

    san, BMW and Volkswagen allow ABS

    investors to determine how many loans

    are delinquent, how many have default-

    ed, the likelihood of being repaid in full

    on time.

    Indeed, Hu said the performance

    record of auto loans underlying asset

    pools was quite good compared with

    other corporate loans because theyre

    very diversified, making for a perform-

    ance record that will be attractive to

    international investors.

    For the roughly 90% of the CASS

    market that isnt backed by auto loans,

    this vital performance data isnt made

    public, although it is collected by the

    China Central Depository & Clearing,

    the official clearing company for the

    interbank market.

    Trust issuesOutside of Chinas interbank market,

    ABS growth is being held back by the

    uncertain legal status of the legal frame-

    work currently available for use by non-

    financial institutions in securitizing

    assets.

    The question comes down to the

    kind of special-purpose vehicle that is

    created to issue securities to investors

    on behalf of a company and which takes

    on ownership of its assets. In short,

    while the tool used by financial institu-

    tions (a special-purpose trust) is well-

    established in PRC law, the only one

    available to non-financial firms isnt.

    Under the current setup, known as

    the Asset Backed Specific Plan (ABSP)

    model, these companies have to use

    contracts to transfer ownership of

    assets. The resulting ABS cannot be

    traded on the interbank market, but can

    be offered to retail investors and even

    listed on the Shanghai and Shenzhen

    stock exchanges. But the grounds on

    which those underlying contracts are

    permitted only amount to administra-

    tive rules, which can be overruled by a

    host of higher regulations.

    As laid out in a recent study of Chi-

    nas securitization law published in the

    Capital Markets Law Journal and co-

    authored by Ong, such rules may have

    different levels of enforcement in differ-

    ent parts of China, and may be subject

    THE HOUSE VIEW

    China Economic Review | December 201510

  • to policy changes over time, or even

    competing political interests.

    That means the rights of investors

    who hold ABS arent guaranteed pay-

    ment, which forestalls development of

    securitizations by non-financial insti-

    tutions any time soon. As the studys

    authors write, [the] securitization

    industry may need to remain patient.

    This helps explain why as of late

    June, when data for the SWIFT working

    paper was gathered, principal issuance

    in the ABSP market had grown only 3.4

    times that seen prior to the 2008 market

    hiatus, while average deal size had fallen

    to RMB3.87 billion (US$607.7 million),

    only 56% of its pre-freeze level.

    Meanwhile, ABS trading on Chi-

    nas interbank market has expanded

    to gigantic proportions by compari-

    son: As of June 25, principal issuance of

    CASS had grown to RMB497.6 billion

    (US$78.09 billion), eight times what

    it was in 2008, while average deal size

    grew just over 1% to RMB3.29 billion.

    Untapped potentialEddie Hu at King & Wood Mallesons

    said that the clearer picture for investors

    of underlying assets and risk pointed

    to brighter prospects going forward of

    ABS issued by financial institutions.

    But even here he was conservative, cit-

    ing recent cuts by the central bank to

    Chinas benchmark lending rate as eas-

    ing any pressure mainland banks were

    under to find more funding.

    I dont think there will be a leaping

    increase in issuance numbers or size,

    but I think the number of issuances and

    issuance size will increase gradually in

    the coming years, Hu said, pointing in

    particular to local commercial banks at

    the city level and below as likely to try

    their hand at ABS.

    That is looking more likely in light

    of recent regulatory easing: In June,

    Reuters reported that the China Bank-

    ing Regulatory Commission had grant-

    ed provincial branches permission to

    green-light new issuance for cities com-

    mercial banks for their ABS plans

    though big banks apparently still need-

    ed issuance approval from the commis-

    sions headquarters in Beijing.

    Yet even those approved by the

    banking regulator remain opaque by

    the basest standards of international

    ABS investing, Rutledge said, adding

    that knowledge of the routines used by

    securitization analysts to rate the batch-

    es issued in securitizations was sketchy

    as well.

    People are doing deals and the

    deals seem to work, but one of the rea-

    sons the deals are working is because

    the high performing collateral is whats

    being securitized, said Rutledge.

    That leaves open the question of

    whether Chinas ABS investors will be

    able to tell what theyre getting them-

    selves into when regulations on what

    can be securitized within the interbank

    market are eventually loosened once

    new finding new sources of funding

    becomes a priorityparticularly if per-

    formance data remains as scarce as it is

    now.

    You cant put a fence up and expect

    it to contain water. Water flows. Money

    flows, Rutledge said.

    THE HOUSE VIEW

    China Economic Review | December 2015 11

  • 2015

    6.9%20096

    7%

    Louise Keely

    330

    9015

    90

    1.5%

    50%

    80%

    ZestFinance

    20202.560

    China Economic Review | December 201512

  • NEWS ROUNDUP

    NEWSHIGHLIGHTSIMF to add yuan to SDR reserve currency basketThe International Monetary Fund

    admitted the Chinese yuan to the Spe-

    cial Drawing Rights basket of reserve

    currencies alongside the dollar, euro,

    yen and pound, Reuters reported. The

    yuan will have a 10.92% share, in line

    with expectations, after a review of the

    weightings formula for the SDR which

    also cut the euros share by more than

    six percentage points. The yuans inclu-

    sion in the basket from October 2016

    is a largely symbolic move with few

    immediate implications for financial

    markets. But it is the first time an addi-

    tional currency has been added to the

    SDR basket, which determines which

    currencies countries can receive as part

    of IMF loans.

    Mainland stock exchanges tight-en restrictions on margin tradingThe Shanghai and Shenzhen stock

    exchanges raised margin requirements

    from 50% to 100% in a move meant to

    prevent systemic risks from building up

    in Chinas financial system, Bloomb-

    erg reported, citing a statement from

    the Shanghai bourse. The rule change

    limits margin investors to borrowing

    from brokerages only as much as is in

    their current account, rather than dou-

    ble that, as was previously the case--and

    which helped intensify this summers

    equities boom-turned-bust. The Shang-

    hai exchange said in a microblog post

    that the move would reduce leverage

    and ensure healthy development of

    the market.

    Family planning office demands one-child enforcement until new law passedThe National Health and Family Plan-

    ning Commission lashed out at a pro-

    vincial office in Hunan for its plans

    not to harshly penalize those who

    gave birth to a second child before a

    new two-child policy is enacted, South

    China Morning Post reported. The

    national commission stressed that the

    new policy cannot be implemented

    until the National Peoples Congress

    Standing Committee amends the

    Population and Family Planning Law.

    Each province will then draft its own

    implementation plan for local peoples

    congresses to approve and change their

    family planning laws, usually done in

    the first quarter.

    Beijing delays financial liberaliza-tion in the face of economic woesBeijing is delaying opening of its finan-

    cial borders as the leadership shifts to

    emphasize stability in response to eco-

    nomic slowdown, The Wall Street Jour-

    nal reported, citing a wide range of offi-

    cials, executives and advisers as well as

    the minutes of a September closed-door

    meeting of top leaders from the Nation-

    al Development and Reform Commis-

    sion and the Ministry of Finance. But

    even a new target of 6.5% annual eco-

    nomic growth for the next five years,

    announced by President Xi Jinping,

    may prove hard to hit, with analysts

    saying that it would require stepped-

    up stimulus measures that would run

    counter to long-discussed reforms that

    could squeeze near-term growth.

    China Economic Review | December 201514

  • J.P. Morgan hired family, friends of Chinese execs for nine out of 12 IPOsJ.P. Morgan Chase & Co. hired the fam-

    ily and friends of executives at nine out

    of 12 major Chinese companies it took

    public from 2004 to 2013, The Wall

    Street Journal reported, citing a docu-

    ment compiled by the bank to submit

    to US investigators in April as part of

    a federal bribery investigation. The

    document lists 222 candidates hired

    by the bank under a program known

    internally as Sons and Daughters,

    and names the people who referred

    themthe most detailed accounting

    yet of the overlap between the program

    and the banks business in China. list-

    ings included Agricultural Bank of

    China (US$22 billion), China railway

    group (US$5.9 billion) and CGN Power

    (US$3.6 billion)

    Summer equities bailout leaves national team holding 6% of stock marketChinas national team of state finan-

    cial institutions, corralled into purchas-

    ing shares to stem this summers equi-

    ties rout, ended up collectively owning

    at least 6% of the mainland stock mar-

    ket, The Financial Times reported, citing

    data from Wind Financial. The figures,

    compiled from quarterly financial state-

    ments disclosing listed firms ten largest

    shareholders, likely underestimate the

    national teams actual holdings. The

    government cash infusion came after

    the Shanghai Composite index fell more

    than 40% from its seven-year high on

    June 12 till late August. Goldman Sachs

    estimated in September that the gov-

    ernment had spent RMB1.5 trillion

    (US$234 billion) to support the market

    in July and August.

    MSCI adds 14 overseas-listed Chinese firms to emerging mar-ket indexMSCI has added 14 overseas-listed

    Chinese firms - including Alibaba

    Group and Baidu - to its influential

    MSCI Emerging Market index, Reu-

    ters reported, citing a statement from

    the company. Analysts estimate the

    rebalancing could trigger up to US$70

    billion in net flows into the group

    of stocks over the next half year and

    bump up Chinas weight in the index

    by three percentage points to 26% in

    the process. Overseas-listed Chinese

    firms also comprised the lions share

    of 18 securities added to MSCIs China

    Index. MSCI chose to exclude main-

    land-listed A-shares from its global

    indices in June, shortly before a dra-

    matic selloff ended a months-long rally

    in China stocks.

    Citic Securities admits to vast-ly overstating April-Sept equity swapsMainland brokerage Citic Securities

    admitted to incorrect reporting that

    resulted in overstating total equi-

    ty swap transactions between April

    and September during the height of

    Chinas stock market volatility, The

    Wall Street Journal reported, citing an

    emailed statement from the company.

    The statement came after the Securi-

    ties Association of China claimed it

    had in October discovered a massive

    error in regulatory filings on swaps by

    Citic that overstated the figure for the

    April-September period as RMB1.063

    trillion (US$166.46 billion), or 26

    times its actual size of around RMB40

    billion. Citic cited computer system

    upgrades as the reason for the incor-

    rect reporting.

    Bacteria-hopping gene found in China could enable worldwide antibiotic resistanceScientists in China have discovered

    that a gene enabling resistance to the

    sole remaining fully functioning class

    of antibiotics, colistin, is widespread

    in bacteria carried by both pigs and

    people in southern China--and can be

    transferred from one strain of bacteria

    to another, The Guardian reported,

    citing the journal Lancet Infectious

    Diseases. China is one of the worlds

    largest producers and users of colis-

    tin for agricultural and veterinary use,

    stoking greater resistance. Although

    resistance to this important and widely

    used polymyxin group of antibiotics

    has previously been shown, it was gen-

    erally caused by mutation in individual

    organisms, said Nigel Brown, presi-

    dent of the Microbiology Society.

    Security ministry admits most of worlds synthetic drugs made in ChinaChinas Ministry of Public Securi-

    ty acknowledged that most synthet-

    ic drugs sold worldwide are made in

    China, Caixin reported, citing a state-

    ment from ministry officials. The US

    Drug Enforcement Administration

    said in March it arrested a Chinese

    citizen named Tian Haijun when he

    arrived in America. He was accused of

    shipping tons of synthetic drugs into

    the United States from China. Zhao

    Zhongchen, the director of the Drug

    Control Bureau, said the China Food

    and Drug Administration imposed

    new controls covering 116 new psy-

    choactive substances in October. How-

    ever, he admitted the use of the Inter-

    net to handle transactions made law

    enforcement difficult.

    NEWS ROUNDUP

    China Economic Review | December 2015 15

  • 10.92%

    6

    6%Wind Financial

    6%

    6128

    40%

    9

    1.52340

    78

    IPO4

    12

    9IPO

    222Sons and

    Daughters

    220

    59

    36

    China Economic Review | December 201516

  • 6.5%

    Nigel Brown

    50%

    100%

    49

    20154

    9

    1.06

    1664.6

    14

    14

    MSCI

    700

    26%

    18MSCI

    MSCIA

    3

    116

    China Economic Review | December 2015 17

  • Does bigger = better?

    COVER STORY

    China Economic Review | December 201520

    Chinas big data dreams may be in for a rude awakening

  • COVER STORY

    Actuarial Science. But try telling that to

    Baidu, Alibaba or Tencent.

    Analog to digitalBy and large, the business world under-

    stands big data as defined by a widely

    referenced report published by McK-

    insey in 2011: datasets whose size is

    beyond the ability of typical database

    software tools to capture, store, man-

    age, and analyze.

    As with much discussion of big

    data, popular doesnt mean precise, or

    even useful. Yu preferred to focus on

    big datas lack of clear purpose: Where

    traditionally data might be collected

    through a survey designed with some

    objective in mind, big data is hoovered

    up en masse to be sorted through later.

    So much more data also means greater

    potential to confuse correlation with

    causationmistaking coincidental pat-

    terns for meaningful trends.

    Photos, Yu said, were an apt meta-

    phor for the big data phenomenon, as

    the switch from film to digital brought

    the price of a picture down so low that

    now dozens are snapped of even trivial

    events, often preserving the redundant

    or unimportant. And surely there is no

    greater store of photos or redundant

    and unimportant information than

    the Internet, which is itself continu-

    ally being mapped and analyzed by the

    original big data outfits: Search engines.

    Yet while Baidus success in parsing

    Chinas walled-off corner of the net is

    well-known, Yu bemoaned a ongoing

    rarity of strong all-around data scien-

    tists with the necessary knowledge of

    math, statistics and computer science

    required to navigate the field, much less

    the business acumen to know when to

    say no in the face of big figures.

    The sales pitch was slick, to be

    sure: Unmatched situational

    awareness, even to the point

    of outbreak prevention. Search queries

    from across the country would flag the

    early spread of influenza better even

    than official government forecasts,

    helping medical workers more effective-

    ly focus their efforts to halt an embry-

    onic epidemic.

    The company: Google. The project:

    Google Flu Trends. The prognosis: ter-

    minaldiscontinued in 2014 after hav-

    ing vastly over-projected outbreaks for

    eleven months running. But not before

    Baidu had a chance to come up with its

    own take on the idea.

    The signal was clear: Big data had

    come to China in a big way, and with it

    the attendant belief that the current era

    of information inundation will solve all

    of societys woes by revealing the hid-

    den trends beneath our noses one data

    point at a time. Party officials endorse

    it; tech blogs constantly cover it; busi-

    nesses cant get enough of it.

    But there is also a serious gap in

    understanding: Businesses are now

    well-versed in the the futuristic poten-

    tial of big data, while experienced

    statisticians are all-too-familiar with

    its present-day limitations. But how

    else to attract investor funding? The

    outcome is a business mindset that

    demands the unending harvest of

    everything that might one day prove

    useful on the assumption that it will

    bewithout stopping to consider the

    consequences.

    Big data doesnt mean the data is

    accurate, said Philip Yu, co-author of

    multiple books on data analysis and an

    associate professor at Hong Kong Uni-

    versitys Department of Statistics and

    China Economic Review | December 2015 21

  • Significant digitsPerhaps none of Chinas internet busi-

    ness behemoths is more apt to trumpet

    the importance - or revenue-generating

    potential - of its data than Alibaba and

    its myriad affiliates and subsidiaries. To

    herald the launch of a startup incubator

    in October, founder and chief executive

    Jack Ma declared that data will become

    the biggest production material in the

    future, it will become a public resource

    like water, electricity and oil.

    Never mind that the spot price for

    crude oil tumbled that same day to

    just US$48.25, down more than 44%

    from a year before due to a price col-

    lapse brought on by severe overcapac-

    ity engendered by wild optimism about

    future projected demand. The fact

    remains that money is flowing to big

    data on the basis of such prophecies.

    The China Academy of Information

    and Communication Technology, a

    government think-tank, estimated in

    September that annual spending on

    big data-related services, software and

    hardware would reach RMB11.59 bil-

    lion (US$1.814 billion) this year. A

    large chunk of that will come from

    Alibaba, which in May of this year

    became the fourth-largest hosting

    company in the world and the larg-

    est in China, according to UK-based

    Internet research and services com-

    pany Netcraft.

    That money has translated to greater

    processing power in the big data arms

    race: In November Aliyun, Alibabas

    cloud computing arm, won the prestig-

    ious GraySort benchmark competition

    by using 17 times more servers than the

    likes of Google and Microsoft to sort

    100 terabytes of data in six-and-a-half

    minutes, 3.6 times faster than said com-

    petition.

    For all that processing power, how-

    ever, the company has struggled to spin

    gold from the straw of its e-commerce

    operations user data, even for a much-

    hyped credit score service meant to give

    users of its payment platform loans on

    the cheap.

    Buy diapers, get creditMultiple sociological studies indicate

    that a person is more likely to default

    if their friends and family have default-

    edhence the hype that accompanied

    Facebooks purchase of a patent for the

    use of social networks in credit ratings,

    and the drive in China use digital per-

    sonal networks as the basis for an alter-

    native to the kind of credit score most

    on the mainland currently lack.

    Alibaba was first out of the gate this

    year in March when it began offering a

    credit rating service through subsidiary

    Sesame Credit Management. Echoing

    the above-mentioned studies, Sesames

    director of business development, Deng

    Yiming, told Caixin that users would

    score higher based on the ratings of

    the people with whom they had money

    transfers.

    Technology director Li Yingyun

    added that shopping habits and lifestyle

    also played a role: Someone who plays

    video games for 10 hours a day, for

    example, would be considered an idle

    person, and someone who frequently

    buys diapers would be considered as

    probably a parent, who on balance is

    more likely to have a sense of respon-

    sibility.

    Ostensibly this all makes it a little

    easier for the little guy in China to get a

    loan. But the problems with this kind of

    credit calculus are easy to envision.

    Scholars in the US have pointed

    out that even if online social networks

    didnt often differ from actual relation-

    ship networks cited in studies, social

    credit evaluation could end up perpetu-

    ating the socioeconomic status quo by

    placing poorer communities at a sub-

    stantial disadvantage. Unless, of course,

    they game the system.

    People are savvy. As soon as they

    COVER STORY

    China Economic Review | December 201522

  • COVER STORY

    realize a certain metric is being used,

    they can adjust, said Larry Salibra,

    software engineer and founder of the

    south China-based software glitch-

    detection services firm Pay4Bugs.

    Indeed, regularly purchasing diapers

    in bulk as an expectant mother might

    could well push the score of a young

    single male above the threshold for nifty

    benefits offered by Sesame Credit to

    high-scoring users, like booking a hotel

    room without a cash deposit.

    But with Alibaba so quick to mon-

    etize its data, the firm is introducing

    users to the idea of their behavioral sta-

    tistics being used for profitable ends far

    more quickly than has been the case

    in other marketswith the exception,

    perhaps, of targeted advertising.

    Diminishing returnsThe efficacy of online advertising has

    drawn greater global attention in recent

    years as methods of abuse and result-

    ing countermeasures have grown more

    elaborate. Entire armies of unwilling

    computers are regularly infected by

    viruses whose sole purpose is to con-

    script more CPUs to click on targeted

    ads, all to meet click-through quotas.

    Salibra noted that while this problem

    is far from unique to China, so-called

    botnets are particularly easy to find on

    the mainlandanythings available on

    Taobao, he said, half in jest.

    Hence the appeal of going through

    Tencents social network and online

    services app WeChata captive audi-

    ence with plenty of ready intel that

    companies can use to tailor their con-

    tent for a surgical strike on consumers

    wallets.

    If only. As explained in a white paper

    from WeChat consulting services firm

    WalktheChat, the top options available

    to advertisers on Tencents showcase

    service are ineffective, expensive or both.

    Less expensive adverts delivered

    through large public-facing accounts

    amount to a poorly targeted plat-

    form with average prices, low visibility

    and low conversion rate, in Walkthe-

    Chats words (meaning few resulting

    purchases).

    The other option is shelling out far

    more for expensive Moments ads that

    show up in large numbers of user feeds,

    regardless of what or whom they follow

    on the platform. Attempts to use this

    option have thus far met with visceral

    backlashthough perhaps not in the

    way one might expect.

    When Coke and BMW became

    among the first firms to take out

    Moments ads in January, user reac-

    tions ranged from annoyed to out-

    raged. In contrast to privacy minded

    Facebookers, WeChat users were most

    vocally upset over not being targeted

    for a BMW ad. After all, being served a

    Coke ad implied users were low-income

    nobodies by comparison.

    The only effective option may be

    paying influential WeChat users - Key

    Opinion Leaders - to run ads in their

    feeds or even directly plug products, the

    cost of which WalktheChat estimated

    could range from RMB5,000-50,000.

    But even here fake KOL accounts are

    common, able to masquerade as the

    real deal by stealing content from other

    accounts and buying botnets to supply

    the clicks needed to drive up each posts

    view count.

    The consulting firm pointed to plen-

    ty of reason for advertisers to cheat:

    If your marketing managers bonus is

    indexed on the number of new follow-

    ers he or she gets to your account

    China Economic Review | December 2015 23

  • COVER STORY

    with a super-tight budget, there is

    clear incentive for misbehaving.

    Inputs and outputsIn short, said Hong Kong Unversitys

    Yu, and despite the size-centric monik-

    er, big data success is not chiefly a mat-

    ter of quantity.

    The quality of the data, how accu-

    rate, reliable it is. This is the important

    thing, Yu said, adding that HKU had

    gone so far as to start a program specifi-

    cally to address the industrys shortage

    of well-rounded talent in greater China.

    Yu-Xi Chau, a freelance statistician

    and recent PhD graduate in complexity

    science, pointed to the need for advanc-

    es in artificial intelligence, the abil-

    ity for machines to have insights that

    humans cannot fully understand. That

    has been the chief focus of Baidus big

    data initiative, which in 2014 trumpeted

    its own success in predicting the winner

    of every match of the 2014 FIFA World

    Cup.

    But football is a far cry from the

    complexities of epidemiology. Baidus

    Google-inspired influenza forecasting

    project also speaks to another major

    drawback of big data: Corporate secrecy

    that keeps independent third parties

    from vetting firms underlying algo-

    rithms.

    That is by no means the sole domain

    of China. But for all of its flaws, Google

    Flu Trends provided historical data that

    reached back to its launch, allowing sci-

    entists to track just how far afield its

    predictions eventually fell. Baidus fore-

    casting service is still online, but only

    provides users with forecasting records

    from the last 30 days.

    Whether that relationship is causal

    or simply correlation is impossible to

    sayat least without more data.

    China Economic Review | December 201524

    In China, big data has its own quirks to work out

    While big data in China sharesmany features with the indus-trysotheriterationsabroad,perhaps

    no other country has embraced the

    conceptsoreadilyatleastonpaper.

    InSeptembertheStateCouncilis-

    suedguidelinestoboostthedevelop-

    ment of big data in China, requiring

    not only greater sharing of govern-

    ment-collecteddataonasharedplat-

    form, but support for major home-

    grown data firms that could become

    world-beaters.

    Thatmightbealittleover-optimis-

    tic,atleastfornow.

    Yu-XiChau,afreelancestatistician

    andrecentPhDgraduateincomplex-

    ityscience-coveringmath,statistics

    and computer science said that in

    both Hong Kong and China, top-tier

    statistical talentwas inshortsupply,

    andaddedthatevenpromisinggrads

    faced huge pressure upon entering

    theindustry.

    When [investors] talk about big

    datatheydontreallyunderstandthe

    limitations,Chausaid.Corporatecul-

    turefocusedonfastresultshaspro-

    ducedaglutprojectsinbothinChina

    andelsewherethatmayusethedata

    companies have at hand, but is not

    doingthingsthatareusefulinastat-

    isticianseye.

    Philip Yu, co-author of multiple

    booksondata analysis andanasso-

    ciateprofessoratHongKongUniver-

    sitys Department of Statistics and

    ActuarialScience,agreed,notingthat

  • COVER STORY

    China Economic Review | December 2015 25

    hisuniversityhadrecentlyintroduceda

    newmajor-decisionanalytics-tohelp

    remedytheregionsdearthofdatasci-

    entists.

    There is also the relative youth

    of data-gathering projects in China:

    Wherebigdatahasbeenaroundinthe

    USforaroundadecade,mainlandtech

    firmshavehadjustunderhalfthattime

    totrackstats.

    Data isavery typicalproblem[for

    businesses], Yu said. They want to

    startprojectsbuttheyneedtocollect

    theinfoforsometimefirst.Ifnot,they

    cantdoanything.

    That lack of historymay be one of

    themajormotivationsbehindthelatest

    roundofinvestmentandacquisitionsin

    ChinasITsector:Bysnappingupfirms

    withvaluabledata,industrygiantscan

    broadentheircoveragetonewsectors

    liketrafficanalysisorfooddelivery.

    That in turn, isdrivingbigdataas-

    pirations among start ups hoping to

    attract funding from - or even better,

    get bought out by - Baidu, Alibaba or

    Tencent.Chauwasopenlyskepticalof

    recent funding valuations, comparing

    thecurrentwaveofinvestmentindata-

    centrictechfirmstothedot-comboom

    ofthe90sintheUnitedStates.Thanks

    to a mismatch between expectations

    andreality,hesaid,thebusinesssideis

    imbuingbigdatawithalevelofabilityit

    doesntyetpossess.

    Eventually, when industry knows

    more, the gap might be overcome.

    Though it might take years, Chau

    said.ButBeijing,henotes,wantsdata-

    enabled breakthroughs in economic

    growthnow,andtheeasyoptionisto

    turntobigdata.

    Chausaidthatregardlessofwheth-

    er it worked or not, big datawas an

    easier option to turn to in China be-

    cause privacy laws are so laxthey

    care less about legal issues. Indeed,

    atpresentthereisalackofanylegisla-

    tiondefiningwhatpersonalinformation

    evenmeans.

    Therelevantlegislationisallatthe

    [local]ministeriallevel,saidZhaoYun,

    directoroftheCentreforChineseLaw

    at Hong Kong University. While gains

    had been made in recent years with

    various lower-level guidelines, Zhao

    said, there was still no national-level

    legislationprotecting,orevendefining,

    personaldataonthemainland.

    Making progress on that frontmay

    prove more difficult than Zhao would

    preferthankstoapathyfromChinasne-

    tizens about data privacy issueseven

    whenitpertainstotheirdatinglives.

    InlateNovemberLarrySalibra,soft-

    wareengineerandfounderofthesouth

    China-based software glitch-detection

    servicesfirmPay4Bugs,discoveredthe

    popularChinesedatingappTantanwas

    failingtoencryptprivatedataittrans-

    mitted, exposing users to potential

    identitytheft,orworse.

    The interesting thingabout that is

    therewasjustnointerestin[mainland]

    China,Salibrasaid.Whileacoupleof

    Chinese-languagepublicationsinHong

    Kongcovered thediscovery,mainland

    publications completely ignored it, he

    said.

    Butheaddedthatwithinsocialnet-

    works,Chineseusers seemed to take

    farmoreadvantageof privacyoptions

    toshieldcertainmembersoftheirnet-

    worksfromseeingselectactivities.

    Normal people who are married

    and out having lunch with their mis-

    tress, theyll post the picture on We-

    Chatbutonalistthatblockstheirwife

    from viewing it, he said. Thatmeans

    amajordatabreachcouldhavedisas-

    trousconsequencesforthosewhoare

    ignoranttohoweasilyleakedtheirper-

    sonalinformationmightbe

    Butbyfarthemostremarked-upon

    feature of Chinas big data landscape

    is the penchant among users to ma-

    nipulatedatawheneveritmightbenefit

    themmuchasisalreadythecasefor

    traditionalstatistics.

    One of the biggest problems is

    whether you can trust the data going

    intothesystem,Salibrasaid,pointing

    to credit scoring as an example (see

    main story, p22). Yuwasmore direct,

    citinganoldstatisticiansmantra:Its

    garbagein,garbageout.

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    China Economic Review | December 2015 31

  • Alex Wong, President of SPACE Asset Management Group, talks about industry development driven by Internet+

    The Era of Big Data

    In recent years, Internet+

    has permeated al l walks of

    life. Internet+Agriculture has

    given birth to agriculture branding;

    Internet+Finance promotes the devel-

    opment of financial service platforms;

    Internet+Medical fosters new medi-

    cal community modes represented by

    real-time interaction. It is safe to say

    that the Internet has overturned many

    traditional business modes, changed

    distribution channels for products and

    transformed consumer behavior funda-

    mentally.

    As a full service chain business in

    Chinas commercial real estate sec-

    tor, SPACE is playing a positive role

    on the industrys frontier with innova-

    tive visions and practices. Depending

    on acute market insight and enriched

    creative ideas, SPACE has continually

    expanded its business in the Big Data

    Era by artfully integrating the Internet

    with its own resources. In addition to

    business, it has extended into various

    other fields such as culture, technol-

    ogy and education, arming the Group

    with inexhaustible vitality in the Inter-

    net Age.

    The Big Date Era has overturned

    traditional business mode and also

    brought many new opportunities, said

    Alex Wong, President of SPACE. From

    his perspective, as a result of the impact

    of the Internets development and

    e-business, the transformation of com-

    mercial real estate has become a trend.

    In project operation and promo-

    tion, it is necessary to possess Internet

    vision, explore optimization and update

    marketing modes, realizing business

    appreciation through value marketing,

    he added.

    In recent years, SPACE has been

    conducting online-offline promotions

    and operations to promote different

    projects. In July this year, to prepare

    for the Summer Carnival at Shang-

    hai Touch Mall (Baoshan branch),

    SPACE made use of the Intelligent

    Digital Mall for a one-week directional

    themed promotion, delivering messages

    to millions of WeChat users and acquir-

    ing hundreds of thousands of clicks. It

    then made marketing plans according

    to the collected big data and success-

    fully met the demand of targeted group.

    During 2015 CTXD World Music Festi-

    val (Wuhan stop), SPACE carried out a

    series of WeChat Shake Shakes activi-

    ties on the spot, actively interacting with

    participants and increasing the sales of

    the mall.

    I greatly stress the companys

    advancement in the Internet and Inter-

    net business applications, Alex Wong

    said. SPACE has accumulated much

    practical experience in this field and

    has developed a diverse array of replica-

    ble products which are accessible both

    online and offline.

    SPACE possesses many creative

    brands including widely-applicable

    business activity modes and theme

    pavilions such as popupspace (ani-

    mation exhibition and sales mode),

    ecospace (education and sports experi-

    ence pavilion), o2ospace (animation

    theme pavilion), elecspace (automatic

    vending and exchange system of ani-

    mation products), and spacemirai.com

    (online-offline electronic platform of

    animation industry), etc.

    These self-owned brands and

    products of diverse forms cover dif-

    ferent fields and demonstrate global-

    ly advanced business visions, creat-

    ing unique a character for different

    projects.

    Based on SPACE inherent resourc-

    es, we launched o2ospace Mall, comb-

    ing online and offline promotions to

    help developers create competitive

    and characteristic business programs.

    We provide all-round services includ-

    ing planning, investment attraction,

    designing and operating management

    to optimize project value increments for

    developers, Alex Wong said, adding

    that SPACE hopes to realize value incre-

    ment optimization through transform-

    ing the big data it collected into effective

    Alex Wong/

    China Economic Review | December 201532

  • +

    ++

    +

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    7

    2015

    pop-

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    spacemirai.com

    o2ospace Mall

    data that has guiding significance via

    integration of online and offline media

    promotions, application of Internet

    technology and development of its own

    electronic platform Spacemirai.com.

    The key to commercial real estate

    operations in the future will lie in expe-

    rience and differentiation. It is neces-

    sary to continue to explore the way to

    create smart business projects that aim

    at creation and are supported by sci-

    ence and technology. We will cast our

    eyes to a broader spectrum, not only the

    animation field, but also the wellbeing

    industry, which draws increasing atten-

    tion, and education and sports online-

    offline industrial platform, which own

    large room for development, he said.

    Surely, the real value of the Inter-

    net rests in the combination of it with

    traditional industry, which brings sub-

    stantial changes to the latter. Mr. Alex

    Wong says he keeps a close eye on the

    development of Internet technology

    and upcoming effects. He also con-

    stantly looks for ways to combine the

    Internet with other industries to realize

    more breakthroughs and innovations,

    and drive the integration and advance-

    ment of Internet+culture, innovation,

    science and technology and business

    generally. (The article is offered by

    SPACE)

    spacemirai.com

    China Economic Review | December 2015 33

  • China Economic Review | December 201536

    Historical perspective on Chinas property market

    Very often, at

    s ome r e c en t

    social gather-

    ings, friends of mine have

    approached me and raises

    questions about the prop-

    erty market, expecting me

    to revert with some insider opinion.

    Instead of throwing back some casual

    and off-the-cuff comments, I would

    prefer to spend more time studying the

    perspectives of history as it impacts on

    their questions.

    First of all, I will ask myself a ques-

    tion: Is the China economy in the com-

    ing two to three decades on the rise or

    in decline? It is only worth investing in

    a countrys property market if the over-

    all economy is on the rise. China and

    Japan, for example, are two countries

    with economies going in opposite direc-

    tions. For China, the economy has seen

    continuous and steady growth since

    Dengs visit to the south in the early

    1990s; Japan has been on a deep-rooted

    downtrend since the bubble burst in

    the early 1990s and is sadly still lost.

    Obviously, any time during this period,

    the return from property investments

    in Beijing, Shanghai, Guangzhou and

    Shenzhen must have been lucrative.

    Needless to say, the investment funds

    would have vanished if we had made

    the same move in Japan. It is always

    easy to walk with the wind but not

    against. As Jack Ma says: Pigs will fly

    high when the wind is strong.

    In the long history of China, with its

    population size and economic poten-

    tial, occupying 30% of global GDP is

    normal and reasonable. The figure of

    1-2% in the late Qing is abnormal in

    any sense. The latest figure of 14% for

    2014 means there is still huge room for

    growth.

    CULTURE MAP

    Dr. Kenny C.Y. SIU

  • China Economic Review | December 2015 37

    HONG KONG its role and importance in the futureIf you have faith in the future of China,

    you have to select your city to invest in.

    Like the stock market, the most cur-

    rently popular names are those like

    Tencent (00700), Construction Bank

    (00939), as opposed to HSBC (00005)

    and SHK property (00016) in the past.

    The same rule applies to the property

    market - Beijing, Shanghai, Guangzhou,

    Shenzhen and Hong Kong are on top

    of the list. Counting back thousands of

    years in history, it was Changan (now

    Xian), Luoyang, Yangzhou, Nanjing.

    Time is ruthless; those cities faded as

    time passed and now rank as second-

    tier. So goes HSBC and SHK Property

    in the stock market game.

    I was born in Hong Kong and

    therefore have a special emotion tie

    with the city, though still, I am sad-

    dened to have to predict that in longer

    run, Hong Kong will become a sec-

    ond-tier city. When you scrutinize the

    Hong Kong stocks and the Chinese-

    based stock composition in overall

    transactions, you will understand what

    I am saying. Starting from the end of

    2013, the daily stock transaction of

    state-owned enterprises accounted for

    more than 40 percent of HS futures,

    and the figure is still on the rise. Some-

    how, the importance of Hong Kong is

    declining.

    Yokohama, once the most prosper-

    ous city during Japans times of seclu-

    sion, was replaced by Tokyo and Osaka

    once the nation was opened up. My

    personal view is that Shanghai will one

    day overtake Hong Kong and becom-

    ing the center of Chinas stock trading

    a role as important as New York in

    United States. Hong Kong will become

    a Chicago and take a second role.

    Decades of Good Time leftGiven its excellent infrastructure and all

    other advantages, Hong Kong, though

    on the way down, can still enjoy some

    decades of taking the leading role,

    before stepping into the best of the

    second-tiers.

    No matter now or back in history,

    a disparity between the rich and poor

    is inevitable. Du Fu wrote, The poor

    scholars will be cheered when they have

    their mansions. The Book of Han says,

    The fields owned by the rich cover

    miles upon miles; the poor dont have a

    place to live. It is an undisputable fact

    that life in big cities must be expensive

    and difficult.

    With basic agreement that the China

    economy is booming and once you have

    your cities chosen, it is never an issue

    about when to make the real purchase.

    Changes in price within a 20-30 percent

    range, for a real long-term capital invest-

    ment that lasts for almost 20-30 years,

    mean nothing, especially you are expect-

    ing a yield at double, triple or even more.

    Aim at the watermelon, not its seeds.

    My humble advice to the younger

    generation - if conditions allow, you

    must have your own place to live. You

    never know what runs faster - your sal-

    ary growth or the property market. It is

    a gamble if you do not have your own

    place for shelter.

    CULTURE MAP

    Dr. Kenny C.Y. SIU

    PhD. in Economics

    (Jiangxi Uni. of Fin. and Econ.)

    MBA, MRICS, MCIH, MHKSI

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    China Economic Review | December 201538

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    China Economic Review | December 2015 39

  • China Economic Review | December 201540

    FEATURE STORY

    Shanghais go-to spots for the ultimate night out

    Mortons of Chicago, The Steakhouse and Mortons Steak and Seafood Grille

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  • China Economic Review | December 2015 41

    FEATURE STORY

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  • China Economic Review | December 201542

    ECONOMY

    David Bandurski is best known

    for his work at the University

    of Hong Kongs China Media

    Project, where he breaks down develop-

    ing trends in both state and commer-

    cial publications. That makes his new

    book following the struggles of a village

    attempting to fend off the encroaching

    city of Guangzhou a departure from his

    typical wheelhouseabeit a welcome

    one. China Economic Review recently

    spoke to Bandurski about the decade-

    long story behind his book, the unique-

    ly Chinese phenomenon of urban vil-

    lages and the difficulties faced by all

    sides in Chinas ongoing drive toward

    urbanization.

    Ive seen plenty of books that concern Chinas urbanization, but few have gone into much detail about urban villages other than to address them at an abstract level in terms of hukou (registered residence) status and land rights categories. What prompted you to take on the topic at book length?Youre absolutely right, if you look

    for info on urban villages in china

    youll be taken to not actually practic-

    ing urban planners, but urban plan-

    ners in an academic setting, looking at

    the issue of planning urban spaces in

    an abstract way; youll find architects

    writing about urban villages, and this

    sort of thing. But I was very interested

    when I discovered them for myself

    back in early 2005. I was here in Hong

    Kong and saw images of them [while]

    watching a documentary on them

    and started reading about them. The

    term was new to me, chengzhongcun

    (), literally villages within the

    city.

    The more I read, the more I thought,

    wow, this is really fascinating these are

    pockets of rural china in the middle

    of Chinas biggest booming cities. And

    theyre real rural spaces, so theyre very

    unique, and as you said I hadnt really

    seen a lot of writing about them and the

    Dragons in diamond villageQ&A: David Bandurski on Chinas urban villages and the outlook for urbanization

  • China Economic Review | December 2015 43

    ECONOMY

    social issues that sort of congregate in

    these spaces.

    So thats really what prompted it. I

    thought I had foundand I still think

    thissort of the secret ingredient of

    Chinas urbanization. And what I mean

    by that is: We know when we talk about

    urbanization were referring to peo-

    plehuman beingsmoving from

    rural lives in rural settings to urban lives

    in urban environments. Thats what

    urbanization means. But of course in

    China were always hearing about the

    floating population, the migrant work-

    ers in Chinas cities.

    We know that by 2050 over a quarter

    of a billion people will enter Chinas

    cities, but will they become urban resi-

    dents? Will they have hukou? Weve

    heard some of the institutional and eco-

    nomic aspects of this story of urbaniza-

    tion and we have to ask, is this a real

    urbanization? Are these people becom-

    ing real urban residents? And the

    answer, in a way, is no.

    This is why we call them floating, its

    a term in Chinese (). Theyre

    floating because they never arrive in the

    city, and by that I mean the city thats

    built for them, [those] that the leaders

    build as prestige cities. When we think

    of Shanghai and Pudong, and we think

    of Guangzhou and the central business

    district, these urban spaces are not built

    for the vast majority of people who are

    really the whole phenomenon of urban-

    ization in China. Where do they live?

    The first answer is factory dorms.

    But thats just a small portion of where

    migrants live, because think about it:

    Youre a migrant worker in your late

    20s, and youre in a segregated dorm?

    How are you going to get married, how

    are you going to have children, how are

    you going to have a sustainable life in

    the city? You need a space, you need a

    room within the city that is your own,

    outside of the factory. And that is the

    urban village. And theyre everywhere.

    Theyre not just in Shenzhen or

    Guangzhou. The Pearl River Delta has

    a great number of them because of the

    migrant waves, but [the urban village]

    is really the answer to the question,

    Where are they? And its one that, as

    youve said, no ones really looked at

    in-depth. So thats what really fasci-

    nated me about the space of the urban

    villages, and thats why I chose them as

    places to report stories, rather than the

    topicbecause Im not really focused

    on the topic of urbanization per se, as

    much as stories about land, etc. happen-

    ing in the urban villages.

    How did you end up settling on Xian Village as your narrative focal point?It was a long process because in the past

    Ive done very topical books, like Inves-

    tigative Journalism in China, where you

    think of maybe eight or ten chapters

    and you divide them up into stories

    and issues. So I had a lot of stories I was

    working on including about migrants,

    and some of them are not in the book.

    Most of the ones focused on migrant

    workers in the villages did not become

    the focus although I have those stories.

    It was quite late in the process,

    around 2011, 12 when I went back

    and Xian Village had always been one

    of my favorite urban villages to go and

    eat in, and walk around and explore,

    and I discovered to my surprise and

    dismay that the village had been sur-

    rounded by this huge containing wall.

    It looked to me like this place was going

    to be demolished in six months, so my

    thought was: Lets write a history of a

    disappearing village in the middle of

    this city. You know, what an opportuni-

    ty to go back and talk to the old villagers

    about the history and the transforma-

    tion and the disappearance of this place.

    No one wanted to talk about history.

    Everyone wanted to talk about corrup-

    tion, land politics, and to the extent that

    I could see history and culture it was

    playing into the rights defense move-

    ment, it was playing into the politics

    of resistance. So the title of the book,

    Dragons in Diamond Village, is a ref-

    erence to the use of the dragon boat

    parade, an ancient ritual in this area,

    to gather resistance against the cor-

    rupt village leaders. So the question of

    whether the boats will return to the vil-

    lagebecause they werent allowed to

    raceis the question of where the story

    is going in terms of land and corrup-

    tion, heritage, everything.

    So in that sense I have to say, I

    defend my use of dragons in the title.

    Mine is one of a very few over the last

    decade that deserved dragons in the

    title. Its a very local reference, its not

    a colonialist appropriation of Chinese

    symbology or something like that. The

    symbolism is not mine, its the villag-

    ers.

    You mentioned how everything sort of came back to the corrup-tion, the land politics... to what extent does urban development and redevelopment still rely on official corruption? Your de-scription of the concentration of power in the hands of one village overlord in particular struck me as more than a little similar to the kind you see on a national scale.Its Identical. As I was investigating

    Xian villages corruption issues

  • China Economic Review | December 201544

    ECONOMY

    and this involves Poly Group of

    course, which had a princeling running

    itI had a sense that China is a vil-

    lage. Theres a small group of officials,

    princelings, call them what you will,

    hongerdai, second-generation reds,

    fuerdai, the sons and daughters of the

    rich, and theyre a very small number of

    people. In the same sense that a village

    has two or three thousand members,

    so does the extreme elite that actually

    controls most of the wealth, much of it

    invested in land, across China.

    So its no accident that many of the

    stories in my book... probably all of

    them indirectly or actually quite direct-

    ly, interests that are national. So you

    have Poly Group which was up to 2010

    run by the son-in-law of Deng Xiaop-

    ing, so thats about as senior as they get,

    theyre very involved in a lot of projects

    in Guangzhou, and theyre the ones

    wholl redevelop the village. And its still

    in the air, whats going to happen...

    And certainly I was really interested

    in looking at corruption at the local

    level as well. Xi Jinping has talked about

    tigers and flies, and I think the issue of

    the flies, of smaller corruption, is much

    more key to political stability and the

    success of anti-corruption, etc., because

    the corrpution of these low-level offi-

    cialsvillage and county officials

    affect Chinese on a much more direct

    level than say, Zhou Yongkang or Bo

    Xilai, these kinds of cases.

    And in my experiences reporting this

    book and going back now, very little

    is being done. Villagers are facing the

    same situation now that they were three

    years ago, four years ago when I was in

    the thick of it. Theres still no account-

    ability for village officials, and they have

    basically a blank check to do these land

    dealsand theyre working with district

    officials and city officials.

    From your descriptions of Guangzhous urban villages they sounded a little taller, if not dens-er, than the ones Id seen walking around inside Beijings Third Ring Road. I know your book is centered on the Pearl River Delta, but I was wondering if youd no-ticed regional differences in how urban villages form.Absolutely. I was also in Zhengzhou,

    and Changsha was anotherin Chang-

    sha I found the urban villages quite

    similar [to those of Guangzhou], and of

    course were in the South still. A lot of it

    has to do with the economies in various

    areas. Of course the Pearl River Delta

    was developing earlier: Its relying very

    much on manufacturing, even having a

    lot of small sweat shop operations that

    are on village land. So these villages are

    not just residential. They have collective

    properties - so they might have shoe

  • China Economic Review | December 2015 45

    ECONOMY

    factories, or parts factories, that kind of

    thing - where theyre attracting laborers

    who are living in the tenement housing,

    but theyre also working nearby.

    What you see in Beijing, youre abso-

    lutely right, you tend to have a lot of

    Henan migrants who are doing, for

    example, recycling. So these spaces, the

    zhaijidi or residential areas are

    also used as warehousing areas. I spent

    a lot of time in a village called Trash

    Village, Lajicun , up in an area

    called Dongxiaokou . And these

    were all Henan migrants, they were liv-

    ing there in little hovels, but they were

    one-story, and they were using land

    next-door, renting it out to store wiring

    (theyd strip the copper out) or plas-

    tics, and they would basically run recy-

    cling enterprises. They can still be quite

    dense, so you can still have twenty, thir-

    ty thousand migrants living in a small

    village, but theyre not as built-up as the

    villages in the South.

    But you see this dynamic absolute-

    ly everywhere. I think it doesnt really

    matter where you are: On the outskirts

    of the city, sometimes closer in to the

    main development area, youll see these

    rural spaces that are being used to sup-

    port a grey economy, and its a mat-

    ter of what kind of economic activity

    youre looking at... Sometimes you have

    to be creative and know where to look

    for them. Theyre actually hiding, often

    behind new, prestige architecture and

    that sort of thing.

    So what determines the resilience or vulnerability of an urban village? Why do some hold out longer than others?In the case of Guangzhou, for example,

    some of the major factors are the vil-

    lagers themselves and how united they

    areso if they have a strong sense of

    community, if the leadership is more

    collective. In some cases they dont real-

    ly have the emergence of a dictator, if

    you will; in the case of Xian village it

    has a sort of local tyrant, and you see

    this in a lot of villages where they have

    immense power and develop these con-

    nections with other local leaders. But

    if villagers stick together they have a

    better opportunity to resist the regen-

    eration plans of the city or to make their

    own demands about how the process is

    done.

    And you have villages like Shipai

    , very close to Xian village in

    Guangzhou, which is untouched and

    will probably remain untouched for

    the foreseeable future because its in

    a major urban area and if they try to

    move on the village it will get nasty.

    And this is the thing, Chinese leaders

    very risk averse and so the villagers, if

    theyre doing rights defense they know

    thiswell every rights defender knows

    this, right? Its a tactic: you make lots

    of noise, you attract a lot of atten-

  • China Economic Review | December 201546

    ECONOMY

    tion, and [leaders] tend to be more

    cautious in dealing with you, and they

    might negotiate with you. You see this

    again and again in my book, this tactic

    of rights defense.

    So that really decides it, and in some

    areas the governments may be more

    aggressive in dealing with land seizure,

    because again theyre not under so

    much scrutiny as you would be in a

    major city. Its a real problem [for lead-

    ers] in a city like Guangzhou, or Beijing,

    you have a concentration of media as

    well in these areas. So its mostly about

    scrutiny and the local community and

    how united they are.

    A little over a year ago CER looked into the State Councils announcement that it was going to abolish the rural-urban dis-tinction for hukou. Has that had much effect at all for the people youve been talking to? I think the problem is a really difficult

    issue, and I think with China having

    dealt with the one-child policy now,

    down the road I think the hukou sys-

    tem is going to be something theyll

    have to deal with. But in many ways

    were past the point where changing

    hukou status will mean a areal sub-

    stantive change for peoples lives

    because they need to have programs to

    actually provide the infrastructure, for

    example, for social programs, whether

    its healthcare, or educationand a

    lot of things are being provided in the

    cities informally, and again, in urban

    villages.

    When I was in Beijing I was report-

    ing on migrant schools, and migrant

    schoolsillegal schools run by

    migrants, for migrantsare concen-

    trated in the urban villages. So if you

    go to Dongxiaokou where I was, thats

    where youll find them.

    So you have to provide the servic-

    es for the people that are in the cities,

    and the cities dont want to do this on

    their own. Theyre waiting for some-

    one else to jump first. Its a real prob-

    lem. Because you look at an area like

    [the one] outside Shenzhen, and you

    have hundreds of thousands of work-

    ers, many of them living in villages,

    not factory dorms. And if you consid-

    er their interests - if they were voters,

    for example - they would want to have

    their children there, and they would say:

    We need more schools, we need more

    classrooms, we need more teachers.

    But [migrants] are not calculated in the

    local mathematics for social benefits.

    The schools that are built locally are for

    local residents with hukou.

    So really you can talk about chang-

    ing an ID card, but really the big

    question is about social benefits.... Li

    Keqiang, the premier - although hes

    saying it less now, I think its too dif-

    ficult an issue - but hes talked about

    human urbanization. This is the new

    term, and this is an acknowledgement

    that urbanization over the last two dec-

    ades has focused on urban develop-

    ment, building physical cities, and its

    ignored, more or less, the human beings

    that are really what urbanization is all

    about.

  • China Economic Review | December 2015 47

    ECONOMY

    And this has to change. You have to

    have urban environments that take into

    account the urban population. So we

    know theyre thinking about this and

    they recognize that theres a real schism,

    but solving it is going to be really dif-

    ficult. Im not the policy guy on hukou,

    and I wouldnt want to be. Its a night-

    mare.

    Another issue is going to be local

    identity. In my book Im focus-

    ing on the local-ruralIm focusing

    on the villagers whose homes are in

    Guangzhou, whose villages have been

    there for a thousand years, who see

    themselves as the real locals; and I dont

    really look at the migrants so much.

    But theres always a little bit of fric-

    tion between these two worlds in the

    cities. So the local villagers see them-

    selves as one caste in a way; and then

    the migrant workers are just kind of

    coming through and theyre not really

    local and theyre not really accepted;

    and then you have the urban residents

    with hukou. So theres going to be a

    lot of resistance when they start to talk

    about specific changes, and maybe a lot

    of resentment too against the migrant

    population.

    That seems to track with what wed concluded in the piece, though its not exactly the kind of confirmation youre overjoyed to get.Then another issue is going to be hous-

    ingand Im kind of posing another

    question for you here because I saw

    recently you guys had written about

    the residential property glut, and the

    figures for residential housing, which is

    a really interesting issue. But Ive always

    been fascinated by the fact that theres

    essentially two markets in China, and

    the urban village is a separate grey real

    estate market, and the one that has been

    fulfilling this demand represented by

    migrant workers in the city.

    What we call the housing market in

    China in most cases is not even a real

    hosuing market. It is so far over the

    heads of the new urbanites, the migrant

    workers that its hopeless! And so you

    think: How are they going to deal with

    this? Is the formal real estate market

    going to correct to take into account

    the grey market, in which case wed see

    a dramatic drop in prices; or are they

    going to try to get through this period

    with subsidized low-income housing?

    Right now theres talk about low-

    income housing, but think about Shen-

    zhen! Its hard to get hard statistics, but

    if you have a city with say 12 milllion

    people, and you have 2 million who

    have urban hukou and probably own

    real estate, and then you have anoth-

    er 10 million who are various kinds

    of migrants, some may have college

    degrees, some may not, etc.but you

    could be talking four or five million

    people who are living (and this is prob-

    ably conservative) in an urban village

    environment. Theyre living in gray

    housing economy.

    If you were to build low-income

    housing for those five million peo-

    ple, can you imagine how much that

    would cost? And how much room it

    would take? I mean Hong Kong is talk-

    ing about building some more of this

    housing over the next ten years, and

    its a total headache. Its nothing close

    to [Shenzhen]... So I think about this

    problem and, as I say in the intro: Are

    you going to build a new Singapore to

    house this population?

    So how to house urban China is a

    real problem, but we kind of ignore it in

    the economics. They get very simplistic.

    Youll hear a banker say, Well Chinas

    got 250 million new people going to the

    cities in the next half-century, theres

    unlimited demand into the future for

    housing. And the basic math sounds

    right, but the problem is that the real

    estate prices already are so high that in

    many cases a migrant worker is talk-

    ing about 200 years of gross income to

    even afford an apartment of any size

    on the outskirts of the city. So I think

    this is a big issue for the long term for

    the cities, and this is why theyre push-

    ing reverse migration, theyre hoping

    they can get cities in inland China

  • China Economic Review | December 201548

    ECONOMY

    to develop, and the maybe some of

    the migrant populations will move back

    into these areas. So thats been another

    sort of push.

    Having looked into that a bit, it didnt seem to me as if the if you build it they will come model was actually drawing a lot of people away from the coast.No, and that was my experience going

    to Henan. The people would say Ok,

    but the jobs are in Beijing, the opportu-

    nities are in