Case  Study  Central  Loca,on  Tes,ng  

What  is  Central  Loca4on  Tes4ng?  

•  In  Central  Loca4on  Tes4ng  (CLT)  consumers  a<end  a  product  test  held  at  a  specific  tes4ng  loca4on.  

•  A  CLT  can  be  held  in  a  shopping  mall,  school  or  church  hall,  restaurant,  tes4ng  lab  or  other  loca4on.    

•  The  tes4ng  venue  oDen  dictates  the  level  of  environmental  control,  as  the  respondents  evaluate  the  products  and  fill  out  their  ballots.  

Why  Use  Central  Loca4on  Tes4ng?  

A  CLT  can:  -­‐  Help  control  the  tes4ng  environment    to  eliminate  bias,  such  as  product  evalua4on  order,  smells  or  branding  

-­‐  Allow  your  test  to  be  run  near  your    target  consumers,  helping  you  get  the  right  respondents  for  your  test,  and  the  right  number  of  responses.  

Using  Compusense  at-­‐hand  for  CLTs  

With  Compusense  at-­‐hand  you  can…  •  Set  up  tests  to  be  run  at  mul4ple  remote  loca4ons  

•  Ensure  consistency  in  your  tests  and  analysis  across  all  your  tes4ng  loca4ons.  

•  Ensure  that  all  tes4ng  suppliers  use  your  procedure,  not  their  own.  

Case  Study  

Objec,ve  •  A  global  quick  serve  restaurant  (QSR)  was  preparing  to  introduce  a  new  menu    item  interna4onally.  

•  In  order  to  efficiently  reach  mul4ple  markets  at  once,  they  intended  to  work  with  several  tes4ng  suppliers  to  conduct  CLTs  in  different  countries  to  conduct  the  tests.  

Case  Study  

Challenge  •  One  of  the  immediate  challenges  was  that  each  supplier  had  their  own  approach,  so  tes4ng  was  not  consistent  across  loca4ons.    

•  Comparing  market  response  across  regions  is  difficult  and  inconsistent  when  the  methods  and  quality  of  suppliers’  test  results  are  variable.  

Case  Study  

Implementa,on  •  By  using  Compusense  at-­‐hand,  the  QSR  was  able  to  create  a  single  test  (standard  ballot)  that  was  run  at  each  CLT  loca4on.  

•  Consistent  data  was  immediately  collected  into  the  same  database  from  each  loca4on.  

     

Case  Study  

Results  •  Immediate  consistency  in  data  collec4on    and  repor4ng.  

•  Saved  many  hours  in  reformaVng  and    “clean  up”  of  each  supplier’s  data.  

•  Made  rapid  and  confident  decisions  with  reliable  data  and  consistent  repor4ng.  

     

Contact  Us  

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1  800  367  6666  –  Toll  free  in  North  America  info@compusense.com  

To  learn  more  about  Central  Loca4on  Tes4ng  with  Compusense,  please  get  in  touch!