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CCA Global Expo
Ken Durand Vice President, Innovation & Business Development Machine to Machine Ericsson North America
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Ericsson Internal | 2012-02-21 | Page 2
M2m The networked society
50 billion connected devices
That’s a bunch of Machines
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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐəәǽẀẁ
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Ericsson Internal | 2012-02-21 | Page 3
Everything can “talk”
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Ericsson Internal | 2012-02-21 | Page 4
Think outside the box
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Ericsson Internal | 2012-02-21 | Page 5
› What Business do we want to be in? – Do you see yourself as a connection point? – Do you want to be a services provider?
› What Business do we want to be in? – Business to Business? – Business to Consumer?
Starting a M2M Program
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Ericsson Internal | 2012-02-21 | Page 6
› What can we uniquely provide that adds value to the current experience?
› What are the minimum tools we need in order to test that unique value?
› Be realistic: Innovation is chaotic, messy, and uncertain. Success in the program start can not be measured by normal KPI’s, Processes, and Procedures.
Starting a M2M Program
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Ericsson Internal | 2012-02-21 | Page 7
› A Pot of Gold is difficult to find – Early projects are cost driven – Uptake is almost always slower than
projected
› Projects don’t need a business plan; they need a value proposition
– Use Start-up principles › Search not Execution › Customer Discovery › Minimum Viable Products
› Privacy and Security are fast becoming a critical component
Lessons Learned