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Transcript of Case Study The Metropolitan€¦ · HEADLINE Lorem ipsum dolor sit amet, consectefur adipiscing...
Case Study
Branding/Website
The Metropolitan
People first. Results follow.
The Metropolitan
As Brisbane’s first official “Motor Inn” constructed in the 1950’s, the Metropolitan
Motor Inn represented a classic part of Brisbane’s retro history. The owners recently
created an amazing inhouse dining experience with Restaurant Indriya, and
approached Follow to help create a new direction for the property.
Via our branding strategy process, Follow settled on a whole new look and feel for
“The Metropolitan”, focusing on the quirky retro feel and amazing personalised service,
leveraging the major points of difference. This resulted in a coherent feel of belonging
and satisfaction when encountering the brand.
We translated the new logo and new look across various collateral including signage,
stationery, uniforms and various signature design elements. In addition our digital team
designed and developed a whole new web presence, with integrated booking system
and offers management, to deliver a first class experience for potential guests.
For additional information or queries relating to information contained in this document, please contact Follow.
Phone +617 3394 8440 Email [email protected] The Bower 433 Logan Road, Stones Corner QLD 4120
follow.com.au
People first. Results follow.