Chapter 1

비즈니스 전문가들 삶에서의 정보시스템

제 1 장

• Pharmaceutical industry is very competitive

• Emerson Pharmaceuticals

– 450 salespersons present drugs and information to doctors

– Dozens of new drugs are introduced every year

• Dee Clark is the Hospital Sales Marketing Director

– Her job is to ensure that all reps have information to succeed

• How can Dee distribute information quickly?

– Facts about new drugs

– Seminars

– Presentations

Part 1-2

Marketing Director’s Dilemma

Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

• A blog, or weblog is an online journal that uses

information technology to publish information over the

Internet.

• Information systems can be used to disseminate

information quickly and easily to salespeople.

• Types of information commonly shared:

– Product news

– Competitive threats and responses

– Recent successes

Part 1-3

Blogs or Weblog

Study Questions

Q1: What is an information system?

Q2: What is MIS?

Q3: How does IS differ from IT?

Q4: How do successful business professionals use IS?

Q5: What new opportunities for IS are developing today?

Q6: What is your role in IS security?

Q7: What is this class about?

How does the knowledge in this chapter help Dee and you?

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Q1: What Is an Information System

(IS)?

• IS: A group of components that interact to

produce information

• So, what is information?

– Information is created when facts/data are

put into meaningful and useful context

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Q1: What Is an Information System?

(cont’d)

Five fundamental components of

computer-based information systems:

1. Computer hardware

2. Software

3. Data

4. Procedures

5. People

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Five-Component Framework of an

Information System

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• MIS = Management Information Systems

• MIS is the development and use of

information systems that help businesses

achieve goals and objectives

• Key elements of MIS:

– Development and use

– Information systems

– Business goals and objectives

Q2: What is MIS?

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• Business professionals need to:

1. Take an active role in IS to ensure that

systems meet their needs

2. Understand how IT systems are constructed

3. Consider users’ needs during development

4. Learn how to employ IT systems

5. Take into account ancillary IT functions

• Security

• Backup

Development and Use of Information Systems

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Achieving Business Goals

• MIS aids in achieving businesses’ objectives

– Businesses don’t do anything

– It’s people within the business that perform work.

Therefore,

• MIS empowers users to achieve business

objectives

– Information systems exist to assist business

people

– Information systems exist to achieve business

goals and objectives

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Business People Must Ask Questions

1. What will the system do for us?

2. What is its purpose?

3. What will using it enable us to do?

4. What goals can we accomplish

through its use?

5. How will it aid us in reaching our

objectives?

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Q3: How Does IT Differ from IS?

IT includes: 1. Hardware

2. Software

3. Data components

Information technology refers to: 1. Methods

2. Inventions

3. Standards

4. Products

IT could be thought of as “information tools.”

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• IT alone will not help an organization

achieve goals

– You can’t build a house with tools alone. It

takes people, procedures, and instructions.

• IS = IT plus people and procedures

• IS makes IT useful

Q3: How Does IT Differ from IS?

(cont’d)

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• Think creatively about problems,

challenges, and opportunities and find

ways to apply IT and IS

• Create innovative applications using

emerging (new) technologies

• Find ways to gain a competitive

advantage with information systems

Q4: How Do Successful Business

Professionals Use IS?

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Q5: What New Opportunities for IS

Are Developing Today?

• Data storage and transmission are virtually free, which provides abundant opportunities

• Examples: – Getty Images sells electronic pictures over the Internet.

• Variable cost of production is zero

• Revenue goes straight to bottom line

– Media Partners produces automated online training and testing systems.

• Variable cost of producing program essentially zero

• Entirely automated so all revenue goes straight to bottom line

– YouTube

• 20 months, nothing but an idea into $1.65 billion.

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게티이미지 코리아

1-16

소셜 미디어를 업무에 활용한다구요?

• 산청군 단성면 수월리 황토방 아들: 박현호 크몽만들다

소셜 미디어를 업무에 활용한다구요?

소셜 미디어를 업무에 활용한다구요?

Moore’s Law

• “The number of transistors per square inch

on an integrated chip doubles every 18

months.”

– The speed of a computer chip increases in

proportion to the density of the transistors (i.e.,

density doubles, speed doubles)

– Price/performance ratio of computers has fallen

dramatically

• Computers are smaller

• Less expensive

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Moore’s Law (cont’d)

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Q6: What Is Your Role in IS Security?

• Security is essential in information

systems

• Passwords are necessary

– Should be a strong password

– Protect passwords from others (critical)

– Practice proper etiquette

• Never write down your password

• Do not share it

• Never ask others for their password

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Creating a Strong Password

Rules for strong password:

1.Use seven or more characters

2.Do not use your real name or company name

3.Do not use complete dictionary word

4.Use a different password from previous

passwords used

5.Use upper- and lowercase letters, numbers

and special symbols

• Example: i2LuvMIS(:>)

1-23 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Q7: What Is This Class About?

• Using IS for Competitive Strategy

• Looking for innovative applications of emerging technology (How to do this?)

• Combining five IS components to support a business

1. Computer Hardware

2. Software

3. Data

4. Procedures

5. People

1-24 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Q7: What Is This Class About?

(cont’d) • Recognizing technology will continue to

develop

• Considering how technology can be used in

other areas to accomplish goals

– Stopping unauthorized access

– Disseminating news

– Security

1-25 Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

• 함께 합시다. 복습 퀴즈

팀활동

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• 함께 합시다. 협력과제1

– 1, 2, 3

– http://cn.moneta.co.kr/Service/paxne

t/ShellView.asp?ArticleID=20100409

14305403011

팀활동

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Active Review

Q1: What is an information system?

Q2: What is MIS?

Q3: How does IS differ from IT?

Q4: How do successful business professionals use

IS?

Q5: What new opportunities for IS are developing

today?

Q6: What is your role in IS security?

Q7: What is this class about?

How does the knowledge in this chapter help Dee

and you?

1-28