Case hora do planeta 2013 para wwf
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Transcript of Case hora do planeta 2013 para wwf
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Desafie o mundo a salvar o
planeta.
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Hora do Planeta é um ato
simbólico, com objetivo
de conscientizar a
população mundial sobre o
aquecimento global e
gastos energéticos.
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Situação:
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Baixo engajamento em
2012.
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Desconhecimento dos
brasileiros sobre o real
motivo da Hora do Planeta.
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Problemas em identificar
que o WWF realizava a
Hora do Planeta.
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Dificuldades:
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Verba inexistente para
investimento em mídia
online.
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Mídia principal
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Soluções:
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Aproximar do público a
linguagem da Hora do
Planeta nas redes sociais.
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Aumentar as aparições do
WWF durante a
Hora do Planeta.
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Apostar no testemunhal:
celebridades e marcas
engajadas com a causa
representando a
Hora do Planeta.
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Convidar as principais
capitais e cidades a
aderirem a causa.
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.
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.
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Comparativo de resultados
entre as campanhas
2012 e 2013.
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Likes da página:
38.964 para 48.501
Aumento de 24%.
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Alcance total da campanha:
509.466 para 1.781.643
Aumento de 249%.
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Falando sobre no
mesmo período:
21.310 para 45.224
Aumento de 112%.
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Mídias de apoio:
Twitter, Instagram,
Youtube.
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Twitter: Apostar na
interação com marcas
conhecidas, que aderiram à
causa.
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Twitter: Apostar em
celebridades formadoras de
opinião na mídia.
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Twitter: 1049 novos
seguidores
#3 Tranding Topic com a
#horadoplaneta.
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Promoção do evento da
Hora do Planeta no Museu
Nacional.
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#Alemdahora
Aproveitar a Hora do
Planeta para conscientizar a
população mesmo depois
de seu acontecimento,
durante o resto do ano.
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Instagram: Incentivo ao uso
da hashtag #horadoplaneta
durante o evento realizado
no Museu Nacional.
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