Caroline Eduarda e Marina - Nestlé
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Transcript of Caroline Eduarda e Marina - Nestlé
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Nestlé
Students: Caroline Rosa Eduarda A. Duarte Marina R. Vinotti 2º A/7.3
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History • The brand’s history begins in 1866, over 149 years ago, in Switzerland
when Henri Nestlé, worried about child malnutrition, decided to invest in a product with basic food for child development.
Henri NestléFirst Nestlé Product
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Curiosities• Nestlé means “nest” in French or “little nest” in Swabian.• The nest in the logo represent the coat of arms of Nestlé
family
Nestlé’s logo
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• One of the oldest companies in the world. In 2016 it will celebrate 150 years.
• First launch of the company was the lactea flour
Nestlé’s milk flour ad Nestlé’s infant food nowadays
Curiosities
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Curiosities• The Nescau was released at 1932 with the name of Nescao.
The changed only happened in 1955.• Nescau means Nestlé + Cocoa
Nescau Nescau’s evolution
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Curiosities• Nestlé has over 500 factories around the world.• The brand “Garoto” belongs to Nestlé
Garoto
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Curiosities• In the historic trip to the moon on the ship Apollo 11, in 1969,
the team had available at the lunar module a soluble coffee Nescafé and a sugary drink of grape produced by Nestle.
soluble coffee Nescafé Members of the trip to the moon
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Brands and products that belongs with Nestlé
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Nestlé’s logo evolution
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Future Goals• Still beeing the biggest food company in the world focusing on
nutrition and health, satisfying consumers with quality and nutritional value leader products.
Brand’s ranking (2014)
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Future Goals• Short term goals: Expanding programs that promote good nutrition
practices, the improvement of discarded water, promote gender balance increasing the number of jobs for women.
Campaign of recyclable bottlesglobal reporting commitments
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References• Nestle11.blogspot.com.br• corporativo.nestle.com.br/• www.mundodageografia.com.br• canaldoempreendedor.com.br• www.empresassa.com.br• nestlefazbem.blogspot.com.br• www.nestle.com.br• www.maiscuriosidade.com.br