Carolina Pinagel.Ditay
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MANUAL DE APLICAÇÃO DA MARCA
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MANUAL DE APLICAÇÃO DA MARCA
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Faculdade: SENAI/CETIQTCoordenador: Sérgio Sudslowisky4º períodoDisciplina: Identidade VisualProfª Gisela MonteiroData: 25/11/2013
Aluna: Carolina Pinagel
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(
(não e sim)
(não e sim)
2.3
3.1 .
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«A mulher é sagrada. A mulher que se ama é santa.» Alexandre Dumas
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PARTE 1
Brieng
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1.1 Entenda o projeto
SOBRE A MARCA
O trabalho será realizado com base na marca de moda feminina DITAY, de Dourados, Mato Grosso do Sul. Trata-se de uma marca local e está presente em redes sociais como facebook, instagram e twi�er, apesar de alcançar pouca visibilidade. A faixa de preço de seus produto vai de R$ 30,00 a R$ 100,00 aproximadamente. As peças seguem as tendências mais populares, com cores e estampas, e materiais baratos. A vantagem da marca é o preço oferecido e o produto seguindo tendências. Desvantagem é a pouca qualidade oferecida, materiais baratos, modestos, preço não condiz com o produto.
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1.2 CONCORRÊNCIA
Mulheres maduras, com baixo poder aquisi�vo. Vivem no
Mato Grosso do Sul e raramente saem da cidade onde vivem.
Procuram uma loja que tenha roupas bonitas para trabalhar,
sair e, principalmente, ir à igreja.
Marisa - linha casual
Leader - marca Open Up
Merca�o
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1.3 PERFIL DO PÚBLICO(image gap e painel iconográfico contendo várias pessoas)
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1.4 PERSONIFICAÇÃO
O animal escolhido que não seria iden�ficado como a consumidora Ditay é o leão. No topo da cadeia alimentar, ele representaria a mulher que lança tendências e ousa dentro das possibilidades da moda. A mulher Ditay faz uso de tendências sim, mas não deixa de ser conservadora e um tanto discreta, e mais casual.
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O animal associado à marca foi a zebra. Esse animal possui um esté�ca que se mescla com o habitat em que vive, assim como a mulher Ditay. Ela faz parte de uma sociedade, possui caracterís�cas únicas ao mesmo tempo que se camufla na sociedade.
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PERSONIFICAÇÃO
A Ditay não seria uma mulher que faz uso de uma moda muito ousada, ou que explore muito seu corpo para representar seu es�lo pessoal.
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Uma mulher vaidosa, que gosta de moda, sem ousar muito. Gosta de expor o corpo moderadamente, sem indiscrição e ficar bonita do mesmo jeito.
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Prática, sem perder a vaidade e a vontade de estar na moda.
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PARTE 2
Construção da
Marca
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2.1 QUADRO DE EQUITIES
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2.2 POSICIONAMENTO
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2.3 THE ELEVATOR PITCH
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2.4 DO’S & DONT’S
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2.5 METAS | IMAGENS
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2.5 METAS | TIPOGRAFIA
japanese brush
dev gothic
batang
brush script mt
century725 cn bt
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Ditay
DItay
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2.5 METAS | CORES
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Foram pensadas cores que representassem a feminilidade, de forma alegre e/ou suave, em contraponto com cores que remetam à jovialidade.
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2.6 DESENHAR
Ditay
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DI tay
DI tay
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PARTE 3
A Marca
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2X
X
4X
12X
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X
14X
6X
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3.4
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3.5
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3.6
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3.7
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3.8
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3.9
menor que 2 cm na altura
fora da proporção
distorcido
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3.10
DEV GOTHIC
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3.11
A B C D E F G H I J K L M N O P Q R S T U V X Z 1 2 3 4 5 6 7 8 9 0Century Gothic
A B C D E F G H I J K L M N O P Q R S
T U V X Z 1 2 3 4 5 6 7 8 9 0
Gautami
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3.12
C0 M100 Y0 K0 C0 M0 Y0 K100R236 G38 B143#EC268FPANTONE 225 C
R51 G54 B48#333630PANTONE Black C
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3.13
C0 M55 Y0 K0#F394BE
C0 M40 Y20 K0#F7ADAF
C0 M0 Y0 K20#D2D3D5
C0 M0 Y0 K60#848688
55% PANTONE 225 C 20% PANTONE Black C 60% PANTONE Black CPANTONE 1765 PC
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PARTE 4
Aplicações da
Marca
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