Carlos d'Andrea

Carlos d’Andréa

Social Communication Postgraduate Program (PPGCOM)New Media Convergence Center (CCNM)Federal University of Minas Gerais, Brasil

Sponsors:

Was it “just” a “shameful” defeat in soccer? Brazilians reverberate GER 7-1 BRA in

Twitter

Research project (2013-2015): intermedia connections between live audiovisual transmissions and online social networks

Research team also composed by undergraduate students: Jéssica Malta, Leonardo Melgaço, Marco Túlio Silva Guimarães, Nathane Veloso

Carlos d'Andréa (UFMG) - www.carlosdand.com

http://www.carlosdand.com/

This paper: emergency of retweets networks in Twitter (#vergonhabrasil) during and after the 2014 FIFA World Cup Semi-final between Brazil and Germany.

ANT and ControversiesActor-Network Theory (ANT): an “conceptual frame for exploring collective sociotechnical processes“ (CRAWFORD, 2004).

“When you look for controversies, search where collective life gets most complex“ (VENTURINI, 2010)

There's a controversy when a heterogeneous set of humans and nonhumans agree to disagree about a issue.

“power of socio-technical controversies to reveal the multiplicity of stakes associated with one issue, but also to make the network of problems it raises both visible and debatable. (CALLON, LASCOUMES, BARTHE, 2011)

Hybrid Forums

“the controversies take place in public spaces that wepropose to call hybrid forums — forums because they are open spaces where groups can come together to discuss technical options involving the collective, hybrid because the groups involved and the spokespersons claiming to represent them are heterogeneous, including experts, politicians, technicians, and laypersons who consider themselves involved.“(CALLON, LASCOUMES, BARTHE, 2011)


2014 FIFA World Cup as a controversy

Host Country Announcement (2007)

June Jorneys (2013)

Opening ceremony (2014): Boos for President Dilma



“Zueira” World Cup

Jokes Fanfics Gay (Yaoi)


Venturini et. al. (2014) : Different “levels” of controversy

Metacontroversy <-> controversy <-> subcontroversy

Subcontroversies in Twitter

Hashtags as intermedia agency resources (D'ANDRÉA, ALZAMORA, ZILLER, 2015) which articulate temporary hybrid forums

“Germany's goal!” subcontroversy


“7-1 was not enough?!”


# Shame Brasil – Trending Topics



Scraping Twitter data YourTwapperkeeper - “one of

the most popular tools available to researchers“ (Gaffney and Puschmann, 2013) Scripts for converting data: Parse Tweets and Tweet Graph

Data visualization with

Parthership: Federal University of Jequitinhonha and Mucuri Valleys (UFVJM)

Analysing the dataset

68.988 tweets with #vergonhabrasil

37029 retweets

12 main profiles - 27,39% of RTsFirst 5 hours - 64% of RTs




20 hours' graph (37029 retweets)



First hour: during second-half


Second hour: just after the game

preto

From 8 to 9 pm

preto

preto


From 9 to 10 pm

preto


- meanings disputes around the hashtag(hybrid forum?)

- no tweet criticizing the Brazilian team- Brazilian team + nationality X politics + politicians

- heterogeneous actors: fandoms (@portalRBD), fake profile and mass media

“Just” a “shameful” defeat?



Спасибо!

[email protected] @carlosdand


mailto:[email protected]

mailto:[email protected]


Carlos d'Andrea

Social Media

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