STAY2GETHER Spring 2017 Children's Line By: Rachael Bonanno~Alyxis Flaggs~Victoria Stabile

Our StoryYour child may love to explore, wander in

curiosity and investigate new places. But, often times they find themselves completely unaware of where they are or that they have lost their guardian. We support the fearless kids who love an adventure and want to assist them on their journey!

We at STAY2GETHER understand that technology is becoming prominent in every millennials daily life. We have found a way to utilize the benefits of technology which we will incorporate into a stylish children’s clothing line.

Meet The DESIGNERS

Mission STAY2GETHER strives to provide a more efficient way

for parents and children to always be connected, ensuring

their safety and protection.

Brand ImageA clothing company which provides safety for families at the

soonest convenience. Our goal is to keep families together, while providing a stylish clothing line every season.

STAY2GETHER will provide basics, for everyday use, and fashion pieces.

We will remain relevant to consumers by continuously updating our app with technology changes.

Brand AssociationsCore Brand Associations

● Children’s Clothing○ Basic and trendy clothes for boys and girls

● Safety○ Helps keep families together and safe

● Tracking Device● Parents with Children

Secondary Brand Associations

● Tech Savvy○ Parents who are capable of using technology

● App○ The line is associated with an app

Target MarketChildren between the ages of 3-11 years old

Millennial Moms

Married or Single

$75,000- $150,000 Income

College Educated

Tech Savvy

Live in Metropolitan Areas

Upper Middle Class

Consumer Demographics81.7M

HOUSEHOLDS

35M

WITH CHILDREN

28% of the families have children under 18 years

old.

31% of mothers tend to shop at department

stores, like Macy’s, Nordstrom, and Bloomingdales.

In the next 15 years the number of children in the

US is expected to grow 8%

MILLENIAL MOM’S

CHECK SOCIAL MEDIA

49% ONCE PER DAY

14% 3-4 PER WEEK

14% 1-3 PER WEEK

Parents gift fitness tech to their children: the product promotes healthy behavior and also can allow parents

to potentially track where their child is located.

Courtesy of: EMarketer. (2015, October). Parents Who Use Technology. Retrieved February 2016, from..eMarketer:..http://totalaccess.emarketer.com/Chart.aspx?R=185051&dsNav=Ntk:basic%7cparents%7c1%7c,Ro:1,Nr:NOT(Type%3aComparative+Estimate)Courtesy of: Mintel Academic. (2015, February). Theme Parks - US - May 2015. Retrieved February 5, 2016, from http://academic.mintel.com/display/737948/?highlightCourtesy of: Academic Mintel . (2015). Academic Mintel. Retrieved February 2016, 2016, from Parents more likely to gift: http://academic.mintel.com/display/757621/?highlight#hit1

(Bonetto. 2016)

(Bonetto. 2016)

(eMarketer, 2015)

(Academic Mintel , 2015)

(Academic Mintel , 2015)

(Academic Mintel , 2015)

Consumer Demographics

Courtesy of: EMarketer. (2015, October). Parents Who Use Technology. Retrieved February 2016, from..eMarketer:..http://totalaccess.emarketer.com/Chart.aspx?R=185051&dsNav=Ntk:basic%7cparents%7c1%7c,Ro:1,Nr:NOT(Type%3aComparative+Estimate)

Consumer Psychographics

Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http://academic.mintel.com/display/680686/

Consumer Psychographics

Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http://academic.mintel.com/display/680686/

Consumer Psychographics

Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http://academic.mintel.com/display/680686/

Consumer Psychographics

Courtesy of: O'Donnell, F. (2014, April). Kids as Influencers - US. Retrieved February 05, 2016, from http://academic.mintel.com/display/680686/

Channels of Distribution

Channels of Distribution

*Merchandised in the kids section under a “Wearable Technology” tab

Packaging

Company Goals1, 3, and 5 years…

1 YEAR

Enter into swimwear market

Sell our merchandise in 10 museums and amusement parks throughout the United States

5 YEARS

Give 15% of our profit to Ethiopia, Chad and Eritrea to help save starving children

Initiative where for every shirt that is purchased one shirt is donated

Enter new marketsEuropean, Asian, Canadian, Australian

Lower the price of merchandiseX

3 YEARS

Licensed merchandise to Mattel, Sanrio, Disney, Universal and Nickelodeon

Collaboration with Nike will feature updated device which tracks health and fitness in children's work out wear

STEEP Social:

● Legalization of same sex marriage● Rise of social media● Rise of social networks - Facebook,

Twitter, & Pinterest● Increase in childhood obesity● Increase in school shootings

Economical:

● The unemployment rate is decreasing

● Retail sales have been rising● Lower oil prices● Investors expect many years of

extreme economic weakness

Technological:

● Growth of wearable technology

● Technology hackers

● Increase in app usage

Environmental:

● Demand for cotton fiber is

decreasing

Political:● Increase of Syrian refugees● The conflict between the US and

terrorists

SWOT AnalysisStrengths:

● Completely new product - Nothing like it on the market

● Expected to reach a large group of people● Combines the growing use of technology

with keeping your child safe● Endless opportunities of expansion

Weaknesses:

● People may not trust our tracking system

Opportunities:

● Apps and technology have become a

lifestyle trend

● Encourages children to go out and play

without the parents having to worry

Threats:

● Tracking device could possibly be hacked

● Competitors renewing and reinventing

their products

Sourcing Strategy● Outsource manufacturing to Ethiopia

○ Inexpensive and Plentiful Labor

○ Free trade agreement with the US

○ Grow their own cotton

○ Top sourcing destination for Calvin Klein,

Tommy Hilfiger, and H&M

● Purchase fabrics from the MAA Garment & Textile

Factory in Ethiopia

Marketing InitiativesE-book: Children get lost and they are found by their

guardian’s. The STAY2GETHER motto is repeated by both

people, “Find each other, stay together!”

Flash Mob: A fun flash mob takes place in Grand Central

where duo’s (parent/child) get separated and quickly find

each other wearing STAY2GETHER clothing and using the

STAY2GETHER app.

Launch Party at a Museum or Amusement park

The Tracking Device● Mini GPS tracking device inserted

into the seam of the clothing

● Shenzhen Kingsmart Technology

Co. LTD

● Made in China

● $1.99

Technology DetailsThe buyer scans tracker upon purchasing the item

The first person to connect with the device is the controller

Controller must approve all other connections

It is possible to connect with as many trackers as you would like

In the app there is a map which shows the precise location of your child at all times

The App

STAY CONNECTED

Through the STAY2GETHER app, parents can stay

connected with their children throughout the day,

right from their own mobile device. Whether it’s

checking to see that your child has made it home

safely from school or making sure they’re still in the

neighborhood playing with their friends. The

STAY2GETHER app delivers the connection and

peace of mind that every parent craves.

Competitors

Color Palettes

BOYSGIRLS

GIRLS

Girls Assortment

G1007COTTANKMade of stretch cotton jersey (97% cotton, 3% lycra). $30

G2007COTTEE-SHIRTMade of cotton jersey knit (100% cotton).$33

G4017COTLEGGINGMade of rayon lycra jersey (92% rayon, 8% lycra). $41

G2017COTBLOUSEMade of a stretch polyester chiffon (97% polyester, 3% elastane). $45

G4027COTCAPRIThe pants will be made of a stretch cotton canvas (92% cotton, 8% lycra). $49

Girls Assortment

G4037COTSHORTMade of a stretch cotton canvas (92% cotton, 8% lycra). $38

G3017CHISKIRTMade of polyester chiffon (97% polyester, 3% elastane) with a polyester tricot (100% polyester) lining.$48

G5017COTROMPERMade of cotton polyester jersey (60% cotton, 40% polyester).$40

G5027COTDRESSMade of cotton polyester jersey (60% cotton, 40% polyester. $49

G6017COTSLEEVELESS HOODIEMade in stretch polyester fleece (97% polyester, 3% elastane). $48

G6027SATBOMBER JACKETThe bomber jacket will be made in stretch cotton sateen (97% cotton, 3% elastane).$81

BOYS

Boys Assortment

B2007COTTEE-SHIRTMade in cotton jersey knit (100% cotton)$33

B4017COTPANTMade of a stretch cotton canvas (92% cotton, 8% lycra).$49

B4027COTSHORTMade in stretch cotton canvas (92% cotton, 8% lycra).$43

B2037COTLONG SLEEVE SHIRTMade in cotton jersey knit (100% cotton) $43

B2047COTWALLACE BEERY SHIRT Made in cotton polyester jersey (60% cotton, 40% polyester) with button placket.$38

Boys Assortment

B2057COTSLEEVELESS TEEMade in cotton jersey knit (100% cotton). $35

B4047COTDROP CROTCH JOGGERMade in a stretch polyester fleece (97% polyester, 3% elastane).$53

B2057COTLONG SLEEVED BUTTON FRONTMade in cotton polyester chambray (57% polyester, 40% cotton, 3% spandex).$49

B2067COTSLEEVELESS BUTTON FRONTMade in cotton polyester chambray (57% polyester, 40% cotton, 3% spandex). $47

B6027SATBOMBER JACKETMade in stretch cotton sateen (97% cotton, 3% elastane).$81

Girls Assortment Plan

Boys Assortment Plan

ConclusionSTAY2GETHER will become a household name. There are endless uses for the product and studies show that the demand will only increase in the future. By combining technology and fashion we ensure that your child will be safe and stylish.

QUESTIONS?