7/29/2019 Campaign Jingles (Script)

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VIDEO AUDIO

Kay Chiz pa rin tayo TVC

Jamby Madrigal 2013 TVC

JV Estrada 2013 TVC

Risa Hontiveros 2013 TVC

Pia Cayetano 2010 TVC

Kay Binay gaganda ang buhay 2010 TVC

Nancy Binay 2013 Advocacy TVC

Grace Poe 2013 Advocacy TVC

Lloyd Luna interview footage

Allan Cayetano Ito ang gusto ko 2007 TVC

Chuk Chak Abelardo jingle video (2010)

Lloyd Luna interview footage

Nandito na si Kiko (Pangilinan) TVC

Maceda Style! 2013 TVC

Manny Villar Dagat ng Basura 2010 TVC

Screenshot: Villar concedes to Aquino(ABS-

CBNNews.com)

LYRICS:

Bangon, kilos, sugod, panahon na, kay Chiz na

tayo

NARRATION:

Political jingles are being heard once again as

the election season kicks off.

Campaign veterans know that tickling the

voters ears with catchy tunes is a sure way to

stay in their minds.

Some political jingles are so appealing that

people recall them years after the elections are

over.

And every campaign season, composers like

Lloyd Luna are tasked to come up with jinglesthat the public will easily remember.

LUNA: Yung candidates They would want

to associate themselves with the music para

pagdating ng halalan, pag narinig ng mga tao

yung music, madali silang maisulat sa balota.

NARRATION:

Luna says a popular trend during the elections

is for composers to write jingles based on

popular songs even if the lyrics and melodydont match.

LUNA: Hindi lahat ng lyrics bumabagay sa

melody or rhythm ng song. Yung melody, yun

yung harmony nya. Dapat maganda yung flow.

Hindi pinilit.

For example, Gangnam. Ipipilit at ipipilit yung

lyrics. Minsan hindi na tama, ipipilit nilang

ipasok yung lyrics kasi nga

kailangangmagsakto siya sa kanta ng

Gangnam.

NARRATION:

And although a jingle can make a candidates

name easier to recall, a catchy tune does not

always translate to success at the polls.

7/29/2019 Campaign Jingles (Script)

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Manong Johnny, sayo kami ay happy TVC

Pinoy, Noynoy! 2010 TVC

Lloyd Luna interview footage

Eddie Ako 2010 TVC

Mel Mathay 2010 TVC

SLAMAT LORRD 2010 Sing-along TVC

Team Unity 2007 TVC

Lloyd Luna interview footage

Koko Pimentel 2013 TVC

Footage: Voters in Quezon City, 2010

elections

LUNA: Sila yung may hawak ng mensahe.

Andito lang kami para magbigay ng music at

para mas gawing effective yung campaign nila.

But we are not introducing new ideas dun sa

campaign.

Music is just a component of your entire

campaign. At the end of the day, titingnan pa

rin ng mga tao ang kandidato. Pwedeng ma-

LSS sila, pero kung nakakaasar ka naman

talaga. Kasi mayroong ganoon eh, LSS pero sa

pangit na pagka-LSS. In other words, mare-

recall kita,

and Im sure that mare-recall kita that Im not

going to vote for you.

NARRATION:

A catchy jingle might cause voters to chant a

politicians name, but their vote will ultimately

go to the candidate whom they think is more

deserving.

This is Xianne Arcangel reporting.