FinanceEnglishChinese absolute advantageabsorption costingaccelerated depreciationaccounting periodaccounting policiesaccrued expensesaccumulated depreciation chargesacid testactive strategyactivity-based costingadditional costsangel investorannual accountsannual general meetingannual reportanticipate a lossarticles of associationasset allocationasset managementasset-strippingaudit committeeauditors' reportauthorized share capitalautomatic trading systembackward integrationbad debtbail outbalance of paymentsbalance of tradebalance sheetbank accountbank-customer relationsbank depositbank runbank transferbase ratebear marketbill of exchangebill of ladingblue chipboard of directorsbonus issueboom and bustbottom linebottom outbought ledgerbrand namebreakeven analysisbreakeven pointbroad moneybuilding societybull marketbusiness cyclebusiness entitybusiness plancall optioncapital accumulationcapital adequacy ratiocapital gain capital gains taxcapitalization issuecapitalization ratecapital preservationcapital transfer taxcarry outcash dispensercash flowcash flow statementcentral bankcertificate of depositcertificate of origincost and freight CFRcharge againstcharge against profitsChinese wallscost, insurance and freight CIFcarriage and insurance CIPclearing bankcommercial bankcommercial invoicecommercial papercommon currencycomparative advantagecomparative cost principlecomply withconflict of interestconsolidated financial statementconsulting firmconvertible bondcool down the economycore businesscorporate bondscorporate customercorporate governancecorporate raidercorporation taxcost accountingcost centercost of capitalcost of goods soldcost of salescost-plus pricingcover costscarriage paid to (CPT)create creditcreative accountingcredit cardcredit ratingcredit standingC termscum divcurrency forwardcurrency futurecurrency marketcurrency speculationcurrent accountcurrent assetscurrent liabilitiescurrent ratiocurrent replacement costcurriculum vitaecustoms clearancedelivered at frontier (DAF)damage to propertyday bookday traderdelivered duty paid (DDP)delivered duty unpaid (DDU)death dutydebit carddebt instrumentdeclare bankruptdefensive stockdeferred taxesdeposit accountdelivered ex quay (DEQ)delivered ex ship (DEX)direct costdirect debitdirect taxdiscounted cash flowdiscount factordiscount ratediversified portfoliodividend coverdocumentary creditdouble-entry bookkeepingdraw upD termsdue diligenceearnings per shareeconomies of scaleefficient market hypothesisequity marketestate taxE termex divexchange marketexchange rateexcise dutyexcise taxexecute ordersexecutive directorexecutive summaryexercise an optionexercise priceexit strategyexport licenseexternal auditexternal auditorextraordinary general meetingex works (EXW)face valuefair presentationfallen angelfree alongside ship (FAS)free carrier (FCA)financial accountingfinancial futurefinancial institutionfinancial instrumentfinancial planningfinancial restructuringfinancial resultsfinancial stabilityfinancial statementfinancial systemfinancial yearfiscal policyfixed assetsfixed costsfixed dividendfixed exchange ratefixed interest paymentfloating exchange ratefloating interest ratefloating-rate note

Marketingmarketing mixmarket a brandfour PsPproduct range of productsqualitybrandingreputationsupport for clientslaunchpricepremium pricingspecial dealplacelocationoutletaccessibilityeasy to accessdistributiondeliverypromotionpromotional mixpromotional toolsadvertisingdirect marketingadditional four Ps Ppeoplestaffcustomercompetitorsales forcephysical presenceprocess physical evidencetangiblefour Cs Ccustomer needssolve a problemidentify customer needsmeet customer needscost to userperceive the costconveniencemake an effortcommunicationfour AsAacceptabilitysocially acceptablefashionableattractivelegally acceptableaffordabilityawarenessaware offour OsOobjectsmanufacturehigh qualitybottom endobjectivesrevenue objectivesprice objectivesorganizationdistribution methodsoperationspromotional operationsAIDAattentionattract attention tobecome aware ofinterestcreate an interest indevelop an interest indesiredevelop a desireactively wantactionprompt actiontake stepscarry out a SWOT analysisidentify strengths and weaknesses, opportunities and threatsstrengthsinternal factorsuperiorexternal factorspecialist inquality branduniqueprofitablerecognizable brandglobal brandweaknessesundifferentiated offerlack ofineffectiveinferiordamaged reputationweakopportunitiesdeveloping marketgap in the markethuge potential for growththreatsmain competitorstrongprice warthreateningemerging trend towardsconsumer fearsexploit strengthsbuild on strengthsaddress weaknessesanticipate threatsseize opportunitiespose threatsminimize weaknessesunder threat fromcreate opportunitiesstrengthen communicationinform consumersmarketing strategysell productsprovide servicescompetitive marketplacemarketing planmarketing methodmarketing actionmarketing activityresources neededmarketing objectivedevelop a marketing planAOSTCanalysiscurrent market situationcompetitor analysispositioningproduct/service analysis/unique selling pointtarget marketcustomer group/segment/objectivesgoalSMARTspecificmeasurableachievablerealistictimedstrategiesmarket segmenttacticscontroltrackingexecutive summarysocial marketingconvincesocial problemcorporate social responsibilitysocially responsiblecause related marketingdonate money to a charitynon-profit organizationmarketing partnershipcorporate partnermutually beneficialfinancial donationfundingshare principles and valuesgreen marketingeco-friendlyenvironmentally friendlyenvironmental protectionethicalenvironmental sustainabilitysustainable developmentenvironmental concernprotect the environmentresponsible purchasingbuild/maintain a good reputation/child labortest on animalshuman rightsanimal testingsustainable purchasingmicro environmentunderstand consumer needsdifferentiate brand from competitors'training and development of employeespositive/adverse/negative media attention/consumer programconsumer magazinesatisfy shareholders' needsraw materialsgood relations with suppliersSTEP/PEST analysisSTEP/PESTmacro levelsociological factorsreligionleisure activitiesgender rolebirth rateaverage life expectancyattitude to opinion ontechnological factorsproduction offerdistributioncommunicationeconomic factorsinterest rateunemployment rategross domestic productpolitical factorspolitical stabilitylegislationinternational trade agreementintellectual propertyindustrial propertypatentexclusive righttrademarkgranted patentpatent protectionrenew the patentregister trademarkcopyrightsubject to copyrightcopyright owner/holderintellectual property crimecounterfeitingwillful trademark infringementpiracywillful copyright infringementreproduce copyrighted workmake unauthorized use oflawsuitenforce trademark/copyright/infringerpay damages/compensationterms and conditionscopyright informationagree to the terms and conditionsdownloadpostuploaddisclaimerConsumer Protection Actdefective productlegally entitled tosatisfactory qualityliable forpersonal injuryphysical damageprivate propertyenforcementtrading standards officerfulfill safety regulationsproduct liabilityprove a manufacturer negligentsuingmarketing researchconsumer researchbehavior patterncustomer needsqualitativequantitativegroup discussionin-depth interviewcollect/gather samples of datastatistical analysisanalyze/mine data/motivation researchdesk/desktop/secondary research/field/primary research/carry outfocus grouptarget groupmoderatormediate runpackage testtaste testhome testself-administered questionnairecompletefill ininterviewer-administered questionnairetelephone surveymail surveyonline surveymystery shoppingomnibus surveyconduct researchpanelrecent research/the survey/the latest figures/the key findings///highlight/indicate/reveal/show/suggest////the need tothat the respondents feel strongly aboutthat the trend is upward/downward/satisfaction withdissatisfaction withthat our consumers would prefer toa mere/over/almost/nearly//of the respondentssaidclaimedcited as an important part ofrated thoughtgraphover a ten-year periodrise tostableslight falldoubleplummetthe same period last yearsignificantlytrebleguesstimateidea generationnew product ideanew product developmentstay competitiveproduct innovationcustomer-driven/centric/identify customer demandsconsumer needsidentify gaps in the marketresearch and developmentnew recipelimited/special edition/product improvement/modification/mass marketniche marketidea screeningscreen/spot potentially successful product idea/viabletechnically feasibleprofitableoverall demandconcept development and testingconcept testingcustomer responselevel of consumer acceptancepenetrate the marketminimize the research and development costsmarketing strategy and business analysisroute to marketproducesell the idealicense the productproduct development phasesales volumeselling pricerevenue expectationworkflowbeat the competitors to marketsuccessful product launchlikelihood of successin the development pipelinetime to marketproject teamproject leaderkey activitymanage riskprioritization decisionaction planproduct development and optimizationmock-upproduct modelingcomputer aided design3D representationcreate a prototypeproduct flawprototypingalpha testbugbeta testingproduct optimization studiessensory researchtest marketingperform in the marketplacetest marketfull launchforecast/predict salesuncover problemfine-tunecosts and riskscommercializationmarket introductiondistribution networkmarketing communications action planlaunch/commercialization date/market rolloutbrainstormingproduct naminggenerate ideasparticipants in a brainstorming teamleaderscribeteam membersproblem statementinnovative thinkingset the ground rulesjudgmentcriticismcriticize/evaluate/modify ideas//risk-takingquantity/quality of ideas/no ownership of ideashitchhike/build on creative ideasget the creative juices flowingthink out of the boxrandom wordstarting pointrandom word generatorcombinatory playask novel questionsmanufacturemanufacturerproduct linelogical groupingproduct type product classconvenience/fast moving consumer/consumer packaged goodswhite goodsbrown goodsperishable goods/products/perishablesdurable/hard goods/durablesnondurable/soft goods green productsgeneric productshealthcare productschildcarefinancial consultingrisk managementcleaning and maintenanceeducation and traininghealthcarehairdressingtelecommunicationsentertainmenttourismmarketing and advertisingThe Boston Consulting Group MatrixBCGplanning toolmarket growth raterelative market shareproduct life cycleproduct launchproblem children/question marksconsume resourcesreturn on investmentslow-growingsaturated marketgrowthstars/rising starsfast-growinggenerate high cash flowsmaturitycash cowsgenerate profitfeed research and developmentdeclinedogsgenerate a negative cash flowmake a lossharvestingdrop the linesales forcesell a product/service/close a dealmake a salearguments against sales pitchsalespersonbusiness to business/B2Bpurchaser/buyerprocurement departmentget the best deal from suppliersretail buyerretail outletretail listingsupermarket listingsecure a listingget the products listedgive shelf spacebusiness to consumer/B2Cconsumer to consumer/C2Cservice levelbundlecater to customers' needs and budgetshigh-end packagelow-end, prepaid packageactual deliverablestotal valuecombine services to create a new offeringcompetitive setbrand valuebrand namebrand managerbrand imagebrand essencebrand promisebrand visionpremium brandeconomy brandown/own-label/private label brandbrand leaderno/generic brandflagship brandco-brandingflagship store/shopbrand platform brand visionbrand missionbrand valuesbrand personalitybrand tone of voicebrand managementbrand strategylaunch the brandestablish the brandrebrandstretch the brandbrand extensionbrand positioningenhance the brandbrand behaviorbrand experiencetotal brandingtouchpointbrand leveragebrand equitybrand preferencebrand loyalty/retentionbrand awarenessbrand considerationknowledgeable abouthave a good understanding ofarea of expertisestrong heritagetrustworthy and dependableinternational outlooktrustworthinessintegrity, honesty and responsibilityleadership qualitiesaccessible, diverse, inclusive and independentcustomer satisfactiongreat tastelow costvalue for moneygood qualityflexibility, simplicity and practicalityeasy to usehealthy lifestylenutritional, fresh and naturalcaringeducationaldiscoverypleasurepassionateinspirationalvibrant or funactive or dynamicluxurymodern, innovative, creative and technologicalclassic, heritage, authentic and originalmarket segmentsdemographicsage group/bracketmale/female splitreligion/ethnicity/incomeaffluentlife cyclepsychographicseducationattitudes and opinionslifestyletarget a segmentcustomer profilehouseholdABC socio-economic categoriesA Classification Of Residential NeighborhoodsAbshigh disposable income strong economic powerhousewifemain shopperappeal to singlesspecific tastemarried with kidscity dwellerurbaniteconurbation/metropoliscountry dwellercommuterinnovatorearly adopterearly majoritylate majoritylaggardMaslow's Hierarchy of Needsself-fulfillmentesteem needssocial needssafety needsphysiological needshopes and desiresmajor customer concernconsumer life cyclepurchasing behavior/patterns/final purchasing decisionpurchase intentionsroutine purchasesimpulse purchasingpersonal involvementloyaltyloyal customersrepurchase/revisit/fickle/disloyal/switchimplement loyalty programmaximize customer loyaltyminimize customer defectionidentify and retain preferred customersreward with discounts and special offersretail loyalty programstore/loyalty cardcomplete an application formrecord informationtransaction recordvouchers, points or couponsredeemrewards/points/club card//loyalty schemebuild relationshipsfatiguewallet spaceearn and burnearn pointsredemption optiononline loyalty programreward purchases with e-vouchersmotivation marketingkey to successevents/incentives/recognize and reward staff effortsincreased job satisfactionimproved productivityimproved performanceencouraging behavior changesincreased sales force effectivenessimproved product launchesboost market penetrationstaff incentive scheme/programboost moralebuild staff loyaltystaff turnover/churnreduced staff absenteeismstaff reactionget feedbackwelcome packmembership cardcollect pointsearn pointsinternal staffpoints schemepoints cataloguecash substitutesnoncash awardsbig ticket giveawaysqualifying periodsales incentivesnominationteam buildingteamwork

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