CALLIGARIS - Phil. launch press kit and advertorial

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PHILIPPINE LAUNCH PRESS KIT & ADVERTORIAL

description

Top Italian furniture store Furnitalia introduced Calligaris, a contemporary Italian furniture brand, to the Philippines through a launch of their flagship store. I did the writing for the press kit and advertorial, as well as for the launch party and program.

Transcript of CALLIGARIS - Phil. launch press kit and advertorial

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PHILIPPINE  LAUNCH  PRESS  KIT  &  ADVERTORIAL  

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ADVERTORIAL    

Bring  home  something  smart,  beautiful,  and  Italian:  

Calligaris  opens  showroom  in  Manila  

 

Known  for  their  Italian  home  luxury  store  Furnitalia  and  European-­‐style  custom  kitchen  and  

closet  crafters  Space2000,  Gruppo  Mobili  Philippines,  Inc.,  a  pioneer  of  designer  furnishings  

in  the  country,  is  once  again  introducing  a  world-­‐renowned  home  brand  into  the  Philippine  

market   with   the   grand   opening   party   of   Calligaris’   flagship   showroom   this   March   at  

Bonifacio  Global  City.  

 

“We’re  very  excited  in  launching  Calligaris  with  its  first-­‐ever  showroom  in  the  Philippines,”  

says   Florence   Ko,  Managing   Director   of   Gruppo  Mobili   Philippines.   “Calligaris   is   a   global  

Italian   brand   known   for   its   stylish   modern   aesthetic,   quality   craftsmanship,   and   smart  

design.   Calligaris   is   perfect   for   young,   upwardly   mobile   professionals   looking   to   furnish  

their  condos  or  houses  with  designer  furniture  at  reasonable  price  points.”  

 

Among  the  many  innovative  Calligaris  furnishings  are  the  GAMERA  Chair,  made  from  one-­‐

piece   polyamide   shell   suitable   for   indoor   or   outdoor   use;   the   LAM   table,   a   harmonious  

amalgam   of   metal   and   wood   available   in   fixed-­‐length   or   extending   versions;   and   the  

modular  URBAN  sofa,  which  offers  multiple  configurations  to  fit  unique  needs.  

 

In  addition  to  its  signature  items,  there  is  also  Calligaris  CODE,  a  capsule  collection  of  extra-­‐

ordinary  and  surprising  furniture  designed  by  Italy’s  young  avant-­‐garde  artists.    

 

Set  for  the  12th  of  March  at  the  second  floor  of  the  Clipp  Center,  corner  of  11th  Avenue  

and   39th   Street,   the   launch   will   be   preceded   by   a   media   lunch   event   where   writers,  

columnists,   bloggers,   and   editors   from   the   country’s   premier   publications   are   invited   to  

preview  the  Calligaris  showroom  and  merchandise.  

 

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The   formal   launch   and   ribbon-­‐cutting   will   be   at   six   the   evening,   attended   by   top  

personalities  from  various  fields  like  real  estate,  interior  design,  media,  and  entertainment.  

Special  guests  include  Taguig  Mayor  Lani  Cayetano,  Italian  Ambassador  Massimo  Roscigno,  

and  all  the  way  from  Italy,  Calligaris  President  Allesandro  Calligaris.  

 

To  learn  more  about  Calligaris,  visit  its  global  homepage  at  www.calligaris.biz/home.    

The  Calligaris   showroom   is   located  at  Mezzanine   floor,  Clipp  Center,  11th  Avenue  corner  

39th  Street,  Bonifacio  Global  City,   Taguig.   For   inquiries,   you  may  call   (02)  8691059-­‐61  or  

email  [email protected].