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CAB ADVERTISING IN INDIA Statistics and Options Available for Advertising

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What Options Do I Have?

u  Danglers u  Product

Catalogues u  Brochures u  Feedback Forms u  Gift Vouchers u  Games - Puzzles,

Crossword etc. u  Magazines

Internal Branding

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What Options Do I Have?

u  Taxi Top u  Taxi Side u  Rear Side u  Vehicle Wrap

External Branding

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What Options Do I Have?

u  EL stickers are connected to the Brake-lights of cab

u  Whenever driver applies brake, these stickers glow along with brake lights

u  They are very eye catching especially during night time

Electroluminescent Stickers

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What Options Do I Have? Voice Over

u  Works like jingle on radio but with no clutter. u  The voice over or jingle is played twice for each customer (once when the meter is

turned on and once when it is turned off) u  On an average 6 trips are done per Meru cab per day. u  Therefore 360 mentions per month per cab. u  360 mentions of 30 seconds each on radio would cost around Rs. 3,00,000 to

4,00,000

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Why Cab Advertising?

Cabs go everywhere so the message can be

seen by everyone

Inside the car the passenger is captive hence more receptive

to the message

Message is at eye level therefore difficult

to ignore

Passenger would be in car for at least 40

minutes so interactive campaigns can be

executed

Significantly lower cost when compared to

traditional media or billboards

Exclusive visibility within the cab away

from the clutter

Its possible to measure and track the reach and impact of your

campaign

Cabs are used by city high fliers, shoppers with money to spend

and tourists and visitors visiting.

Cab Advertising is 80% cheaper than Billboards and has the same reach

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Advantages over Billboards

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Maximum Reach, Minimum Cost

Mobile  billboards  have  high  reach  and  low  cost  per  impression  

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Reach of Cab Branding

More than 1 million passengers per month

98% of commuters belong to SEC A

70% of the daily commuters are

Corporate

20% commuters are Housewives (decision-

makers)

Each trip lasts for at least 45-60 minutes

Cabs are used for travel to business

meetings

Cabs are increasingly used for entertainment

such as shopping, cinema visits, dine-

outs

They are also used for transport of school-going kids safely

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Customer Profile

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Who to contact?

Outdoor 75 Call: (+91) 9818 99 1548 Email: rajat@outdoor75.com Reach: 1975, Sector 45, Gurgaon, India You can contact us for exploring other media options.

Supported by keen consumer insight, analysis and experience, Outdoor 75 is one of the most efficient media buying and planning networks in the country today.