C O N S E L L I N G O N E - O N O N E

INTERREG EUROPE CRAFTS CODE PROJEKT

PANYI ZSUZSI | MÁKGUBÓ

O N E - O N O N EC O N S E L L I N G THE WAY POOPY BULB ME NTORI NG PROGRAM WORKS

ZSUZSI PANYI | MÁKGUBÓ


Z S U Z S I P A N Y I ?WH O I S

2007. - launched panyizsuzsi with a shoebox of fuseable glass 2008. spring - first artisan fair - great success

2008. summer - buys her first kiln 2010. online marketing specalist degree:

thesis was the concept of the mákgubó project. I learned it! - I do it! - I teach it!.

the brand has thousands of followers in social media and email list designed glass pieces for commercial bank, Nico Rosberg and the

Hungarian President Officethe brand is shown on national TV channels and printed media

Meanwhile she raised 4 kids and still runs her business from home.

..


H E L P SH O W MÁ K G U B Ó

online coursespersonal and online one-on-one counsellingoff-line workshops


A R T I S A N S , C R A F T E R S A N DD E S I G N E R S ?



O N E - O N - O N EC O U N S E L L I N G

I research their brands and businesses - feedbackthey bring their own questionspesonalized help on topics, they most neededmove on as neededthey get the knowledge and do it themself

tailor made solution for small businesses



1 S T S T E PONE-ON ONE COUNSELLING PROGRAM

I recieve a request from the brandset the date for the first meetingbill is sent and paidquestionnaire sent and filled 48 prior to meetingonline meetings due to COVID (skype, messenger)

tailored knowledge for the brand owner



G E T T I N G R E A D Y

productall online platforms (website, social media channels)brandinggoalsmotivation

This way counselling time is not spent with gettintg to knoweach other. It is cost efficient for the artisan.

the work I do before meeting the artisan first time


T H EM E E T I N G

F I R S T T I ME

I am prepared and have a visionthe artist brings the questionswe work on these two




M A I N I S S U E S

pricingthe brand: lack of integritymostly they do the right things, but not seemlely build thebrandwe build a coherent visionthis way customers understand it more and marketingbecomes easier

similar prooblems come up



S U M M A R YTEACH THEM TO BE CREATIVE IN BUSINESS



F O L L O W I N GM E E T I N G S

we work on what is most needed (website, logo, marketing, listbuilding, communication)one buseines area a timeknow-how and infothere is no next time for many, when they realise it is hard work

go into details



W O R K F L O W

after main issues are sorted out they work alonesupport meetings as needed - new circumstance,oppotrunity rises1-2 times a year

keep in touch



S U C C E S SS T O R Y

SHE ALREADY DID IT !


S I L K A N DM O R E

MO D E R N S I L K S C A R V E S

made a WP websitedesigned low budget packagingbuilt a webshop on a rented ecommerce systemrecieved custom orders from a comercial bank,

quit her day job who found her on the internet




T H E W A Y I W O R K

not speaking like an agency professional (scares them) I use everyday languagegive a vision of the whole business, but not deep detailsas the client works one segment of her business I go intomore details, just as much as she needs

clear and easy to understand



T H A N K Y O U !

HTTP: / /MAKGUBO. HU/MAKGUBO-IN-ENGLISHWWW. PANYIZSUZSI . HU



WE B O L D A Lwww.makgubo.hu

F A C E B O O Kfacebook.com/makgubo/

Z S U Z S I P A N Y Iinfo(kukac)makgubo.hu

... was launched to help otherartisans, crafters and professionaldesigners how to manage theirbusinesses and market their productand reach financial success,whileretaining their crative freedom.

I N S T A G R A Minstagram.com/makgubo.alkotok

C O N S E L L I N G O N E - O N O N E

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