利用數據/軟體瞭解讀者行為使用分析及服務平台選項

EBSCO

November, 2017

2017 CONCERT國際研討會

使用者/用戶體驗

讀者體驗(UX)是什麼?

“User research is key to our work at EBSCO. Through user

research, we are able to derive insights about user habits

and preferences, inform our product development and help

our customers support their users.”- Kate Lawrence,

Vice President of User Research at EBSCO

Illustration by Alejandro Rodriguez

Contextual InquiryEthnographic, user-

driven

research method

SurveysPowerful tools such as Qualtrics

let us create heat maps and

other visuals to process

feedback

Key User Interviews

Usability TestingClassic research method to identify

obstacles in a UI. Now –

usertesting.com

Video Diary Studies

Perfect for teenagers,

international users, allows

freedom, flexibility within a

task framework

Card SortingSuitable for

navigation analysis

For seeing the larger picture, one method stands out from the rest

Speaking with our customers

and probing beyond what a

survey can reveal

用戶行為研究方法

調查結果: 大學生檢索習慣

GoogleHow Google influences the

search habits of today’s college

students

WikipediaWhat we can learn from student

use of Wikipedia

How I Choose

Which results on the search

results page are appealing to

students and why

MotivationWhat makes students “make the

turn”?

How I learnedHigh school, college – where, how

and when students are learning

about information literacy

The Library Website

What’s working and what’s not

https://www.ebsco.com/e/files/assetsblogs/ChineseStudy_Infographic_TC_0816.pdf

| discovery.ebsco.com10

Based on one-week sample of randomly selected EDS search queries by market (Sept-2014)

Topical search dominance applies to all communities / searches

Topical Search Dominates

即時/實時用戶分析

Industry standard in digital

analytics, most widely used on

the Internet, freemium service

課程學習閱讀清單(Curriculum Builder)

Instructors stay within

the Course or Learning

Management System,

and can easily add EDS

content into their

courses

Student reading lists in

Moodle, Blackboard,

Sakai, and more

以讀者爲中心思考 (Focus on the Users)

EBSCO

重點關注

與館員共同努力將資源/服務提供給讀者

檢索結果分類

User testing rejected bento box and

new advanced designs, favored

designs “more like Google”

文字數據挖掘(TDM)年趨勢, 數據下載, 雲端/本地

應用程序接口(API)與Apps應用服務

應用程序接口(API)

Developer’s Console: Easily Test Data Output

Programmatic access to rich metadata, relevancy, linking

Access EDS content via your own web site, portal, or application!

Know it’s available to your

campus web technology team

for integration needs

新加坡國家圖書館 (National Library Board Singapore)

• OneSearch Portal, EDS

• Single stop for searching Libraries, National Archives and Museums

新加坡教育部 (Ministry of Education Singapore)• OPAL Portal, EDS, OpenAthens

• Knowledge management portal for Educators nation wide

• Expose teachers to latest and most relevant research for education

• Seamless Full Text Authentication via OpenAthens

| www.ebsco.com20

印第安納大學布魯明頓校區

Course Reserves:

search by topic

美國加州理工學院

| www.ebsco.com22

用戶希望將檢索所得的PDF檔存在Google Drive

| discovery.ebsco.com23

Impact Factor app

| discovery.ebsco.com24

Export Citation

to Zotero/Mendeley

(Free research

management tools)

平台與系統

| www.ebsco.com26

Platform Revolution平臺革命

“a vibrant and healthy platform is

dependent on the value created by

partners who are outside the

platform itself. If a platform is too

closed , then partners cannot or will not

contribute”

一個活躍/健全的平臺其所仰賴的價值，是取决于外部夥伴給予及建立。如果一個平臺太封閉,夥伴們無法有所貢獻

| www.ebsco.com27

圖書館服務平台(LSP)的承諾尚未達成/做到.

世界已經在演化 (The world has evolved.)

https://developer.amazon.com/public/community/post

Amazon Echo是一款結合智慧人工助理Alexa的音響，具有高效的收音工程，可以讓用戶輕易以自然語音操作，連接到 Amazon

的各大平臺與合作夥伴。

1)播放音樂2)操控智慧電燈3)計時4)連接串流音樂服務5)聽新聞6)設定待購/工作清單

在可預見的未來，沒有任何一款設備可以替代手機，成爲人們瀏覽互聯網的窗口。~~庫克（Tim Cook）(3/21/2017)

| www.ebsco.com29

Cat ERM Circ

Rpt Acq ILL

AdmApp

1

Circ

2

Rpt

2

Acq

2

Modular Appsbuilt on an open, extensible platform

App marketplace

Customized solutions by library

Microservices architecture

模塊化的應用程序建立在開放、可擴充的平台上

Like a SmartPhone

如同智能手機

30 | www.folio.org

基礎應用(BASE

APPLICATIONS)

• Acquisitions

• Cataloging

• Circulation

• Data Conversion Tools

• Knowledgebase

• OPAC Functionality

• Resource Sharing

• Serials Check-In

• Union Catalog

App

App

App

App

31 | www.folio.org

App

• Content Management Systems

• Data Mining

• Grant Management

• Institutional Repositories

• Learning Management Systems

• Linked Data Triplestore

• Predictive Analytics

• Research Data

App

App

App

App

App

拓展(EXTENSIBLE)Extend into new areas

32 | www.folio.org

• APIs throughout

• Completely open

• Anyone can build apps平台選擇

PLATFORMof choice

33 | www.folio.org

Any library may load

and operate FOLIO code locally

Completely free

for the library, except for staff and

hosting / server expenses

圖書館本地管理HOSTINGby libraries

| www.ebsco.com34

Academic libraries are facing times of

unprecedented challenge and unparalleled

change. Innovation has moved from a

consideration to a necessity. And yet,

academic libraries continue to operate in a

climate of declining budgets and increasing

costshttp://www.libraryinnovation.org/article/view/420/625

Academic Libraries and

Innovation: A Literature Review,

Volume 6, Issue 1, 2015

| www.ebsco.com35

Most of the time, customers are not really

against bundling, they just want a bundle

that is relevant to their needs.

… customers are most likely asking for the

opportunity to create customized bundles

that reflect their preferences.

DSE Showcase謝謝.