Business Communication

The most effective slogans and ads

企三丙 494703036 沈佩萱 Joanne

Introduction

1. Impossible is nothing form adidas

2. 天天都便宜就是家樂福 from 家樂福

3. Australia tourism

4. Think different from apple

5. Distorted beauty from Dove

Adidas –Impossible is nothing

Adidas –Impossible is nothing

I am Yelena Isinbayeva, and this is my story.Since when I was kids, I dreamed to be the great champion in gymnastics.

But it's very difficult for me because I grow so tall;now gymnastics is finished for me.

My coach asked me, "Do you want to try pole vault?" I said, "What? What is it, please?" When I start to do pole vault they say, "O.K. in future you will jump five meters for sure." I say "Are you crazy?" (laughter) I improve myself every year, now I have 19 world records. Where you start, isn't necessarily where you end up.

My interpretation

Actually I really like this series of ads-”impossible is nothing.” The meaning of this slogan I think is there is nothing impossible.Just like Yelena Isinbayeva said:Where you start, isn't necessarily where you end up.

I think this slogan try to say that you never try ,you will never know the limitation.If at the beginning you think it’s impossible and it is impossible forever.

家樂福 - 天天都便宜就是家樂福

My interpretation

I think this slogan “ 天天都便宜就是家樂福 ” try to let customer think all the goods in carrefour is the cheapest. Carrefour tells customer that there is no need to compare the price in different place all you need to do is go to carrefour and buy the goods you need.And Carrefour also implement some measures like carrefour says after purchasing if you find the goods what you bought is cheaper in somewhere else(like costco,welcome)Carrefour will draw back the price difference.

Australia tourism

Ad link: http://0rz.tw/c23fwWe’ve poured you a beer,And we’ve had the camels shampooed,We’ve saved you a spot on the beach,And we’ve got the sharks out of the pool,We’ve got the ‘roos of the green,And Bill’s on his way down to open the front gate,Your taxi’s waiting,And dinner’s about to be served,We’ve turned on the lights,

And we’ve been rehearsing for over 40,000 years.So, where the bloody hell are you?

My interpretation

This is an Ad made from Australian Tourist Commission .The purpose of this ad is of course to introduce Australian and wish people to have a tour in Australian.

But actually this is a controversial ad because the last sentence “where the bloody hell are you?”But I think there is no need to take it so seriously but this ad gives the image of Australia to foreigner so I think maybe it changes to”so,everybody where are you. “is better.

Apple –think different

Apple –think different

Here's to the crazy ones.The misfits, the rebels, the troublemakers,the round pegs in the square holes,the ones who see things differently.They're not fond of rules,and they have no respect for the status quo.You can quote them, disagree with them,glorify or vilify themAbout the only thing you can't do ... is ignore them,because they change things,they push the human race forward.And while some may see them as the crazy ones,we see genius,because the people who are crazy enough to thinkthey can change the world ... are the ones who do

My interpretation

I really like this apple’s slogan-think different. And this slogan associate apple’s user with rebels ,genius and trend.And think different is what Apple does like iPod,iMac,iPhone and iTouch.So when people think of Apple ,it always came up with “think different”. Apple is always so creative ,user-friendly and a pioneer.

Actually I think what makes Apple success is Ads.The Ads successfully capture people’s mind.

Dove-distorted beauty

Now wonder our perception of beauty is distorted.

Take part in the Dove Real Beauty Workshops for Girls.

My interpretation

This ads is made from”Dove self-esteem fund.” At this time people narrow the beauty,they give beauty the definition.Every women are chasing this definition,women should skinny, has double-fold eyelid and etc.

So I really agree with” self-confident women is the most beautiful.”There is no need to chase the standard form beauty .