8/6/2019 bng n m hnh kinh doanh Groupon

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THNG TIN THNG HIU BNG N M HNH KINH DOANH GROUPON

Bng n m hnh kinh doanh Groupon

Hn 10 website ang hot ng hiu qu ch sau

vi thng xut hin cho thy tim nng ca m

hnh kinh doanh trc tuyn kiu kt nhm mua

hng ti Vit Nam.

Phi mt n 6 nm, Google mi tr thnh cng

ty tr gi 1 t USD, Facebook mt hn 2 nm

nhng Groupon th ch cn hn 1 nm v tr

thnh cng ty pht trin nhanh nht trong lch s

thng mi in t th gii tnh n nay. V d

ang c Yahoo! v Google sn n, a raci bt tay tr gi 4 t USD ri 6 t USD, Groupon

vn nht mc lc u. iu g khin Groupon t

gi v t ti n n vy? Cu tr li nm m hnh

kinh doanh khuyn khch nhiu ngi kt thnh

nhm, mua chung mt hng cho bn trn

website c u i gi.

Virus Groupon nhanh chng lan n Vit Nam. Vo khong gia nm nay, mt s website bn hng

cho nhm bt u xut hin nh Nhommua.com, Muachung.com, Cungmua.com, Phagia.vn.

Nhng website ny bn v khuyn mi, gim gi t 50-90% cho khch v hng hoa hng trn s phiu

bn c. Mc hoa hng ty vo tha thun ca website vi nh cung cp dch v, sn phm. Khi

chng ti hi, i d in ca hu ht cc website u khng a ra mt con s no. Nhng nhn vin mt

cng ty chuyn cung cp hng cho cc website ny ni rng, mc hoa hng chim khong 40% gi tr

mi phiu khuyn mi bn c.

Khi a ra mt mt hng, website s quy nh thi gian v s khch giao dch ti thiu. Nu ht thi gian

m khng s khch ti thiu th giao dch b hy v nhng khch chuyn tin mua hng c

hon tr y . C nhiu phng thc thanh ton c p dng nh tr trc tip bng tin mt,

chuyn tin qua ngn hng, qua dch v PayPal, v in t... v phiu mua hng c giao tn ni cho

khch.

Bn hng hay tip th?

Nh vy, nn coi cc website ny l knh bn hng hay l tip th hng ha, dch v? ng H Quang

Khnh, i din Cungmua.com, tr li: Hy coi chng ti l mt knh tip th, qung co sn phm n

ngi tiu dng, ng coi chng ti l knh bn hng.

M hnh ca Groupon, theo phn tch ca ng Khnh, s gip doanh nghip tn dng ch trng trong

thi gian rnh ri hoc thanh l hng tn kho. V d, mt nh hng hay rp ch iu phim c th dng cch

ny lp ch trng lc t khch n trong khi khng phi chi thm tin cho vic phc v khch hng.

ng David Trn, i din Nhommua.com, cho bit y l knh tip th nhanh v hiu qu cho doanh

nghip vi mc ph t, bit c bao nhiu khch s n c th chun b tt hn. Hn na, ngiVit Nam c thi quen i mua sm, n ung, vui chi vi ngi thn, bn b, ng nghip. l i

tng khch hng chnh ca cc website ny, ng ni.

Th t, 22 Thng 12 2010 22:18Quy trnh xy dng

thng hiu a

phng

Apple dn u top 10

thng hiu gi tr

nht 2011

Peacesoft v gic m

chinh phc th gii

Trt t th gii cng

ngh sau thnh cng

ca AppleGoogle l cng ty

c tn trng nht ti

M

Vt en trong s

nghip cui i ca

Warren Buffett

Xu hng qung co

khi ngi dng

Internet ngy cng

"thng minh"

T cu b bn u

phng tr thnh CEO

quyn lc nht ph

Wall

Cng vic ca CEOthc cht l g?

Nhng doanh nhn

quyn lc nht chu

TIN BI MI

Yahoo! Music s kt

ni vi iTunes v You

Tube

Microsoft b mt thc

hin tc phm "cha

tng c" ti VN

Franchise: Ca ng

vo th trng VitNam ca cc tp on

quc t

Cht lng sn phm

l cch PR tt nht

Carlos Ghosn - ng

vua ct gim chi ph

10 ngi quyn lc

nht th gii

CC BI KHC

TI TR

ANG NNG

10 thng hiu t

gi nht hnh tinh

500 thng hiu t

gi nht 2011: Google

vt xa Apple

FPT bt tay Facebook

pht trin ng dng di

ng

iPad s cn thng tr

di di

Groupon hc c g

t Facebook?

C NHIU

Zing Me c lm nn bctin ca mng x hi VitNam?

Nhng hiu nc hoa hngu th gii

Thng hiu ng h ThyS vo Vit Nam

Top 10 thng hiu ni tingti Vit Nam

Zing - mng x hi s 1 VitNam

Trung Nguyn khi cng xydng Nh my ch bin cph hin i nht th gii

Tr xanh sp c i th

Cha ca Beeline l ai?

HOME THNG HIU KINH DOANH MEDIA SUPPLIER AGENCY

THNG TIN THNG HIU PHNG S THNG HIU KIN THC THNG HIU THIT K THNG HIU HNG U THNG HIU VIT

THNG HIU QUC GIA

Th ba, 10 Thng 5 2011 Leading Brands Information

n m hnh kinh doanh Groupon | Thng tin thng hiu http://www.vnbrand.net/Thong-tin-thuong-hieu/bung-no-mo-hinh-k

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ng David Trn, i din Nhommua.com.

Cng quan im trn, ng Khnh ni thm: Chng ti c nhim v mang khch hng mi n cho h nhng

khch c quay li hay khng ty thuc vo cht lng ca h. Hn na, mc gim 50-90% so vi gi gc c

th lm cho doanh nghip khng c li, thm ch cn l. Do , doanh nghip cn m bo cht lng

khch hng quay li nhiu ln na. Mt khi hi lng, khch s quay li v a phn h khng i mt mnh ,

ng cho bit.

i din chui ca hng bnh La Dore ng Hong V Huy cho bit 400 phiu khuyn mi Cungmua.com

bn u ng i tng khch hng La Dore nhm ti, l nhng bn tr nng ng, nhn vin vn

phng. Theo ng, nn xem Cungmua.com nh mt knh tip th, qung b thng hiu v thu ht thm khch

hng.

i tc ca Nhommua.com, ng Tony Hng Trn thuc thng hiu Bnh xo Mi Xim, cng t ra hi lng

v s hp tc i bn. Theo ng, hi u thng 1 0, Nhommua.com gii thiu giao dch gm 3.000 phiu

khuyn mi Bnh xo Mi Xim, n nay d ch mi c khong 25% khch hng s dng phiu khuyn mi

nhng h li ko thm rt nhiu khch hng khc n Bnh xo Mi Xim.

ng di mi bit sc nga

C i din ca Nhommua.com ln Cungmua.com u cho rng y l ngnh cn kh mi m ti Vit Nam, rt

nhiu tim nng pht trin. ng David Trn ni tm l ca ngi tiu dng l thch khuyn mi, gim gi,

th ci mi. M hnh G roupon tha mn tt c yu t nn c t pht trin mnh hn. Hin nay,

Nhommua.com ca ng c khong 50 nhn vin v s cn tng thm nhm p ng nhu cu ngy cng nhiu

ca i tc v khch hng.

Nhommua.com thng k sau 2 thng hot ng c 33 giao dch thnh cng vi hn 36.000 v khuyn mi

c bn ht. Tng s tin d ra t mc chnh lch gi khuyn mi vi gi gc l 2,4 t ng v c th xem

cng l s tin ngi tiu dng tit kim c. Nu Nhommua.com gi nguyn tc ny v khng pht

trin thm trong 1 nm, tng s tin tit kim s hn 29 t ng. i tc Bnh xo Mi Xim cho bit sau

thnh cng ca chng trnh trc, u nm 2011, s ch cng Nhommua.com thc hin thm mt s t

khuyn mi khc m khng ngh n bt c knh qung b no khc.

T ra thn trng hn, ng Khnh thuc Cungmua.com nu ra nhng kh khn khi pht trin m hnh

Groupon ti Vit Nam, l kh nng nhn rng v iu phi. M hnh kinh doanh ny ch hp v i thnh ph

ln nn ch c th pht trin b hp TP.HCM, ra H Ni v cng lm l thm Nng, Cn Th. Thm vo

, vi rt nhiu phiu c bn cng mt lc (t nht 500-700 phiu/giao dch) th vic iu phi giao phiu

cho khch i hi rt nhiu nhn lc v thi gian.

Mt iu cc nh u t cn ch na l phi lng trc c kh nng phc v khi c lng ln khch

hng. c doanh nghip bn mt lng ln phiu khuyn mi nhng phc v khng xu khin cho nhiu

khch hng khng hi lng, ng Khnh cho bit. C trng hp khch mang v khuyn mi n th b i x

nh khch hng th cp. l thi sai lm, khng chuyn nghip v chng ti phi hon tin gi nim

tin ni khch hng, ng ni thm.

- Lan Ca -

(Phng Trinh -

Theo Nhp Cu u T)

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