Building Radiotag Presentation

Research and Development BBC 2012

Building a RadioTAG service

EBU Digital Radio Summit 15th Feb 2012George WrightHead of Internet Research & Future ServicesBBC R&D

@georgie

Research & Development © BBC 2012

RadioTAG Cross platform 'bookmarking' service for hybrid

(IP/broadcast) radios Return to your previous listening Move from device to device List of favourites BBC R&D ran small trial with 30 listeners and

custom receivers to assess interest


BBC R&D's remitResearch new platforms, services, protocolsDrive industry wide innovationStandards-based radical change


R&D's interest in radio

Ripe for experimentationExperience hasn't changed for listenersPossibility to make giant leap with easeRadio's future is hybrid (broadcast and IP)Other audio media UI and experience vastly

superior (iTunes, spotify, etc)


Chicken and eggNo new services=no new devicesMost people say they are happy enough with

status quoRadio industry localisedAll eyes on the TV


Who my team areInternet Research and Future Services dept in R&D

Cross platform, cross discipline R&D team

Engineers, technologists, UX, HCI, backend systems

Members of RadioDNS project/Steering Group


Why we did thisHigh level objectives

Build advanced new radio services

Drive reach, appreciation, listening

Assess listener desire for interaction

Do it on a real radio

Work with the industry


What we didFramed our research: aim of trial:

Design low level bookmarking service

Work with silicon vendor and commercial radio teams

Work with other BBC depts on implementation of tagging

Release alpha service to allow users to tag using a radio, then access tags online/ on mobile


What we didFramed our research: Key deliverables

Test and improve the RadioTAG spec, working closely with others Tech transfer: Demonstrate benefit of RadioDNS technology

Identify uses cases and see if RadioTAG serves these use cases well

Confirm that specs meet BBC standards


What we didFramed our research: Key outputs

To be cutting edge in hybrid radio technology

Prototype tagging service

UX research Find out if this is something people want

Gain a better understanding of security


Practical stepsDefine use cases

Refine low level specifications to deliver these

Create assets and experiences Deploy backend systems

Recruit listeners and launch live trial

Assess results and learn


RadioDNSConnects radio broadcasts with users by delivering interactive content.

FM/DAB Hybrid radio

Internet


Why do it?• Key bridging technology for hybrid

radios• Efficient use of existing systems• Device agnostic


RadioTAGBookmarking radio for later


Image credit: Dave Taylorhttp://www.askdavetaylor.com/npr_radio_bookmark_usb_thumb-drive.html

Radio bookmark


Shazam


iPod Nano


RadioTAG• By pressing a button, users can “tag”, or

bookmark the programme they’re listening to


RadioTAG


RadioTAG• They can then see all their tags when they next

log in to the service (on their mobile or desktop computer, say)


ListenerIdentify a track or segmentPause/resume listeningTag and catch up See what you liked/ dislikedShare your listeningEnter competitionsHave more fun with your radio


Listener trial

Radio 1 Listeners

M/F split

21 – 25

Radio 2 Listeners

M/F split

35 – 54

Radio 4 Listeners

M/F split

45 – 64

5Live Listeners

Male

30 – 44

London and SE listeners


To begin we talked about the RadioTAG concept

RadioTAG is a brand new concept that aims to link radio listening with the

internet. It allows listeners to interact with radio programmes as they listen and

at the touch of a button. Listeners can bookmark (or ‘tag’) specific bits of a

programme and the station can immediately send back relevant information

about what they’re listening to, whether it’s a show, an advert or music.

Tag could be used to interact live with the DJs and presenters, or to bookmark

something on the radio until the listener wants to carry on listening to it later. If

the listener is registered, the tag could also be stored in an online account,

where they could listen to it later, have it sent to other devices or add it to other

services such as Facebook or iTunes.

In each group we showed respondents this proposition*:


RadioTAG’s description indicated an innovative & exciting new service

“Yeah, I like the sound

of that it sounds really

good!”

5 live, M, 30 – 44

Exciting“I’ve never heard of

anything like that for

radio before”

Radio 1, F, 16 – 18

Innovative

Overall people could not liken the concept to anything pre-existing in the world of radio and saw it as a potential positive step-change


The panel were also intrigued by the RadioTAG idea

0%

10%

20%

30%

40%

50%

All respondents*

Very appealing Somewhat appealing Somewhat unappealing Very unappealing Dont know

What do you think about the idea of RadioTAG?

13%

42%

13%11%

21%

Base: 2228


ListenerDifferent modes of listeningExpect more interactionSteps to register your device


In action

Photo credit: James Cridland


Possible usesSee what's popular (or not)Drive 'sister' shows or prodcastsGain insight into listeningRun competitionsSide-show listening


BroadcasterNeed to link up your playout systemsNeed to bridge tagging with user management• Device managementBetter, more accurate listener management

(not just per-device)


Scores for key RadioTAG future propositions

46% 63% 48%

Record/ save for later Identify a song Pause/ rewind

25% 33% 29%

Pre-tag/ reminder Vote Share/ like

40% 51% 27%

Link to other devices Add song to playlist See others’ tags


ConclusionTrial worked wellListeners assume radios cleverer than they areIf it's on a device it gets more useBackend systems need tweakingAgile development and iteration vital


For more info, please contact:George [email protected]://bbc.in/xA6DgL

mailto:[email protected]

Building Radiotag Presentation

Education

Transcript of Building Radiotag Presentation