BTO 2014 - Davide De Crescenzo - TOSCANA 2020
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Transcript of BTO 2014 - Davide De Crescenzo - TOSCANA 2020
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TOSCANA SMART DESTINATIONDal portale al mobile: app, social, community
Davide De Crescenzo
Direttore responsabile www.intoscana.it
Responsabile contenuti www.turismo.intoscana.it
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Ecosistema mobile• Versione smartphone di tutto l’ecosistema
digitale turismo.intoscana.it: portale, Toscana Events, offerte e booking
• Nuova “user experience” progettata esplicitamente per gli smartphone
• Formato compatto, accesso rapido e massima leggibilità delle informazioni
• Incrocio diretto dei contenuti su base geografica: schede, eventi, offerte speciali
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Home Canale Tematismo
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Offerte Speciali Toscana Events Bookintoscana
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Articolo Articolo-condividi Multimedia
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Ecosistema mobile
• Funzione di ricerca appositamente progettata, con gestione visuale delle opzioni e dei filtri disponibili
• Funzione di autocomplete [ricerca suggerita]
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Ricerca Ricerca-autocomplete Ricerca - risultati
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Ricerca - filtri Ricerca – date Ricerca-categorie
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Ecosistema mobile
• Predisposizione per l'integrazione della community 'me intoscana’ (di prossima attivazione)
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Produzione contenutiDATI 2014 ITALIANO E INGLESE
10 MILA EVENTI RECENSITI
600 articoli/schede
150 video/fotogallery
350 articoli/schede
80video/fotogallery
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NumeriDATI III TRIM. 2014 VS II TRIM. 2014
556.115VISITATORI UNICI
702.928VISITE
1.481.094VISUALIZZAZIONI
+22%RISPETTO
III TRIM.2014
+21%RISPETTO
III TRIM.2014
+17%RISPETTO
III TRIM.2014
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Social mediaIII Trimestre 2014 VS II Trimestre 2014
FOLLOWERS
+5% +90% +82%
INTERAZIONI
FAN PORTATA
UTENTI COINVOLTI
636.799 14.100.422 1.095.492
43.803 43.047
+10% +34%
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contenutiDURANTE IL 2014
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72.477 visite complessive 60.334 visitatori unici 162.167 pagine visualizzate quasi 3 MINUTI di tempo visita medio solo il 57% di tasso di rimbalzo
Alcuni datiDa Gennaio 2014
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