BT – A private sector approach to

the Welsh language/Y sector breifat

a’r iaith Gymraeg

Ann Beynon

Cyfarwyddwraig BT Cymru

Director, BT Wales

Effaith BT yng Nghymru – ffeithiau a ffigurau BT’s impact in Wales – Key facts and figures:

BT yng Nghymru BT in Wales

• BT acknowledges that Wales is a nation with its own culture, and language.

• BT has a Welsh language policy which is supported by the BT Group board and administered and promoted by BT Wales.

• Since 1994, BT has pro-actively supported and promoted the use of Welsh language services.

• Pro-actively works with the Welsh language Comissioner, Local Authorities and the third sector to encourage the use of Welsh within communities as well as businesses.

•BT yn cydnabod Cymru fel

cenedl gyda iaith a diwylliant ei

hun

•BT yn cynnal polisi Cymraeg a

gefnogir gan fwrdd Grŵp BT,

gyda BT Cymru yn ei weinyddu

a hyrwyddo

•Ers1994, mae BT wedi cefnogi

a hyrwyddo defnydd o

wasanaethau Cymraeg

• Cydweithio â Comisynydd y

Gymraeg, awdurdodau lleol a’r

trydydd sector er mwyn

symbylu defnydd o’r Gymraeg

o fewn cymunedau a busnesau

Buddion cefnogi’r Benefits of supporting

Gymraeg the Welsh language

• Commercial

advantage - creates new

business opportunities with Welsh

companies.

Customer satisfaction - the ability to offer Welsh speaking

customer a service in their own

language builds customer loyalty

•Brand enhancement – evidence that all Welsh customers

expect BT to support the Welsh

Language

•Manteision masnachol

- creu cyfleoedd busnes newydd

gyda chwmnïau Cymreig

•Bodloni cwsmeriaid - cynnig gwasanaeth yn eu mamiaith

yn cynnal ffyddlondeb cwsmeriaid

•Datblygu brand - tystiolaeth bod pob cwsmer

Cymreig yn disgwyl I BT gefnogi’r

Gymraeg

Buddion cefnogi’r Benefits of supporting

Gymraeg the Welsh language

• Pride of Place – 3,500

people work for BT in

Wales and are proud of

BT’s track record in this

area

• Opportunity to network and

share best practice with like

minded organisations.

•Parchu’r genedl - 3,500

person yn gweithio i BT

yng Nghymru yn falch o

berfformiad BT yn y maes

hwn

•Cyfle i rwydweithio a

rhannu arferion da gyda

chyrff o’r un farn

Ein darpariaeth? What do we offer?

• Welsh language bureau – 0800 800 288

Welsh language customer service centre

• Directory Enquiries – 118 404

Welsh language directory enquiries – Open 24/7

• Welsh Bills

Available in paper and electronic format.

•Biwro Cymraeg

- 0800 800 288 Gwasanaeth Cymraeg ar gyfer

cwsmeriaid preswyl.

• Ymholiadau rhifau ffôn -

118 404 Gwasanaeth Cymraeg - agored

24/7

•Biliau Cymraeg Papur ac electronig

Ein darpariaeth? What do we offer?

• Dual language

Phonebooks

• Bilingual signage on all

BT property, e.g.

Payphones, street

cabinets.

• Bilingual marketing for

local activities

•Llyfrau ffôn

dwyieithog

•Arwyddion

dwyieithog ar holl

eiddo BT e.e. ffonau

talu, cabanau stryd

•Marchnata

digwyddiadau lleol

yn ddwyieithog

Buddsoddiad BT mewn BT CSR investment in

cymunedau Cymru Wales

•BT commits a minimum of 1% of pre-tax

profits to activities that support society.

•In the financial year 2010/2011 this

amounted to more than £1.4m in Wales

comprising time, cash and in-kind

contributions, in the community.

•BT in Wales delivers programmes

designed specifically for Welsh

communities that take into account the

education, political and cultural differences

in the country. Much of this activity is

focussed on education, skills and social &

digital inclusion as well as climate change

•BT’s Sustainability Report is produced

bilingually and is available on bt.com and

makes people aware of BT’s credentials as

a responsible company.

•BT yn neilltuo o leiaf 1% o elw cyn treth ar

gyfer gweithgareddau sy’n cefnogi

cymdeithas

•Yn y flwyddyn ariannol 2010/2011, swm

dros £1.4m yng Nghymru, ar ffurf amser,

arian a nwyddau mewn cynnyrch

•BT yng Nghymru yn gweithredu rhaglenni a

luniwyd yn benodol ar gyfer cymunedau

Cymreig, sy’n ystyried gwahaniaethau

addysgol, gwleidyddol a diwyllianol y wlad.

Bydd llawer yn canolbwyntio ar addysg,

sgiliau a chynhwysiad cymdeithasol a

digidol, ynghyd â’r newid hinsawdd

•Cyhoeddi Adroddiad Cynaladwyedd BT yn

ddwyieithog, gyda chopi ar wefan bt.com yn

hysbysu pobl o waith BT fel cwmni cyfrifol

Cefnogi ein pobl Supporting our People • Promoting the Welsh language

amongst our workforce by ensuring

bilingual notices in BT Buildings

• Supporting people who want to

improve their Welsh Language skills

• Working with the CWU to organise

Welsh lessons in the workplace

(using WULF funding from WG)

• Making our internal employee

satisfaction survey available in

Welsh.

.

•Hyrwyddo’r Gymraeg ymhlith

y gweithlu wrth osod

arwyddion dwyieithog yn

adeiladau BT

•Cefnogi pobl sydd am wella’u

sgiliau Cymraeg

•Cydweithio â CWU i drefnu

gwersi Cymraeg yn y gweithle

(cyllid WULF gan LlC)

•Darparu arolwg boddhad

gweithwyr yn Gymraeg

John Griffiths AC gyda dysgwyr

Cymraeg yng Nghasnewydd

John Griffiths AM with Welsh

learners at Newport

Cefnogi ein cymunedau Supporting our communities

Last year, BT donated over £1.3 million to

Welsh communities. Here are some of the

programmes that were developed with our

help:

• Internet Rangers – working with young

people to share their ICT knowledge with

older people

Y llynedd, rhoddodd BT dros £1.3 miliwn i

gymunedau Cymreig drwy ei raglenni cyfrifoldeb

cymdeithasol corfforaethol. Dyma rai o’r

rhaglenni a ddatblygwyd gyda’n cymorth:

•Internet Rangers - cydweithio â phobl ifanc i

rannu eu gwybodaeth o dechnoleg gwybodaeth

gyda phobl hyn

Owen Thomas, 13, Port Talbot, BT Internet Ranger

of the Year for Wales with Ann Beynon and the Glan

Afan Silver Surfers

Cefnogi pobl ifanc Supporting young people

• Working with the Urdd and

WiseKids to develop a Welsh

language internet safety

programmes – the first of it’s

kind.

•Cydweithio â’r Urdd a

WiseKids i ddatblygu

rhaglen diogelwch ar y

rhyngrwyd Cymraeg - y

gyntaf yn y maes

Cefnogi ein Supporting our

cymunedau communities

• Support Welsh organisations

such as Antur Waunfawr

who work with adults with

learning difficulties to

develop projects to give

their clients the skills and

opportunity to use IT.

•Cefnogi cyrff Cymraeg fel

Antur Waunfawr sy’n

helpu oedolion gydag

anawsterau dysgu i

ddatblygu projectau i

ddysgu sgiliau a chael

cyfle i ddefnyddio

technolegau gwybodaeth

Cynhwysiant Digidol Digital Inclusion

BT are working with

national and local

organisations to

deliver effective and

sustainable

programmes,

e.g.

• Get IT together – 3

year programme

with local partners.

• Welsh language

material available

to be downloaded

BT yn gweithio gyda

sefydliadau

cenedlaethol a lleol i

gyflwyno rhaglenni

effeithiol a

chynaliadwy,

e.e.

• IT I Ti a fi –

Rhaglen 3

blynedd gyda

phartneriaid lleol.

• Deunydd

Cymraeg ar gael

i’w lawr lwytho

•Community Connections

– award scheme that

gives internet connection

and ICT equipment to

community groups – over

6500 awards given in the

last ten years.

•Cysylltiadau Cymunedol

cynllun gwobrau sy’n

darparu cysylltiad

rhyngrwyd ac offer

technoleg gwybodaeth

ar gyfer grwpiau

cymunedol – dros 6500

yn y degawd diwethaf

Volunteers from Moel y Ci

environmental centre pictured with

former MP Betty Williams.

Casgliadau Conclusion

Any language programme

must focus on action the

ground

Some of the community

activity that BT is doing

could be a valuable

template for future

intervention.

Legislation is not enough.

Rhaid i unrhyw rhaglen

iaith ganolbwyntio ar

fesurau ymarferol o fewn

cymunedau.

Gallai gweithgaredd

cymunedol BT fod yn

batrwm gwerthfawr ar

gyfer gwaith yn y dyfodol.

Ni fydd deddfwriaeth yn

ddigon.

Cnoi cil i gloi Food for thought

BT believes there are tangible

benefits to providing Welsh

language services and has

invested time and money into

providing these services.

However - we must ensure that

Welsh language services are

used by customers. BT has a

deepening concern that the

daily use of the Welsh

language in heartland

communities is declining.

Ym marn BT, mae buddion

gwirioneddol yn deillio o

ddarparu gwasanaethau

Cymraeg a dyna pam

mae’n buddsoddi arian ac

amser yn y gwasanaethau

hyn.

Fodd bynnag – rhaid

sicrhau bydd cwsmeriaid yn

defnyddio gwasanaethau

Cymraeg. Mae BT yn poeni

bod defnydd beunyddiol o’r

iaith yn gostwng o fewn

cadarnleoedd Cymraeg.