Bridging the Digital Divide: Finding Natural Gas Customers through Marketing & Data

About MBS - Experts in our Craft• 10 years of experience servicing

the natural gas related needs of commercial customers

• Go-to company for expertise in all natural gas-related needs

• Masters in gas leak detection

• Over 50,000 and counting seismic gas shutoff valve installations

• Over 1,000 gas re-pipes

What is Digital Marketing?• Digital marketing is an umbrella

term for all of your company's online marketing efforts

• Seeks to reach the right people, in the right place, with the right message at the right time

• Data-driven results are measurable to inform and direct your strategy

• Resources utilized - website, branding, SEO, SEM, social media, and powerful content marketing

Digital Marketing is an Investment• Requires commitment and

continuous effort to build an effective digital marketing strategy

• Forces business owners to create a strong brand message both in words and visually

• Forces business owners to clearly and accurately communicate their services and their value.

• Requires new tools and systems

Why We Invest in Digital Marketing?• Small business with limited

resources

• Challenged to attract new commercial customers

• Difficult to educate customers about our expertise and the value we deliver

• Outbound marketing (Print, Radio, Events) is expensive and hard to measure

• Inbound marketing (Web, Digital Advertising, Tracked Phone Calls) is a measurable ROI.

How We Use Digital Marketing• We brand all of our digital properties

to ensure a consistent brand experience

• To measure our interactions (Phone calls, emails, website visits, interaction with content) with customers

• We use keyword and remarketing digital advertising to attract and nurture customers

• We use our website as the hub of our marketing efforts (First Interaction)

Our Digital Marketing Hub - The MBS Website

Digital Marketing Hub• Your brands first impression

• Must be mobile responsive

• Dynamic - Constantly being updated with new and relevant messages and information

• Measurable - Know who is visiting your website, what pages and content they are engaging with, and when they are on the website

• Tracking - Track calls with dynamic swapping phone numbers to track engagements by advertising source

Professionals Ad Value• Just like your clients should hire a

professional in your industries, so should you for your marketing.

• A good marketing agency will get to know your business and your industry inside and out, and guide you toward best practices for attracting leads.

Outline• About MBS• What is Digital Marketing• Marketing is an investment• Why we invested• How we use• Website

• Content Examples• Hubspot

• Customer Interaction hub• Tracking Customer Interactions

• Results• Metrics

• Hubspot Reports• Google Analytics• Callrail