Brian Mc Nicoll, Dynamo Games
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Transcript of Brian Mc Nicoll, Dynamo Games
![Page 1: Brian Mc Nicoll, Dynamo Games](https://reader035.fdocument.pub/reader035/viewer/2022062905/58709b431a28ab412b8b7a77/html5/thumbnails/1.jpg)
Turing Festival 2011All Change To Social Gaming
Developing, Publishing and Monetizing Games on Facebook
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Introduction to Dynamo Games
• Founded 2004, based in Dundee, Scotland• Brian McNicoll, MD, co-founder• Developer of mobile and online social games– Championship Manager(13 versions)– Football Tycoon– The Crystal Maze– Countdown– Soccer Tycoon– Beauty Town
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Social Gaming• What is Social Gaming?• How do social games work?• Why did we move into this space?• How do you make money (FB credits)?• Why this was a challenge for us• Top 25 Facebook games chart
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Top 25 Facebook Games – Monthly Active Users
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Facebook Games• Who has all played a Facebook game before?• Five Key Social Gaming Rules:– Free-to-play games with micro-transactions– Limitless game-play– Daily game-play hook - timing– Social and viral– Accessible and easy to use by anyone
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Soccer Tycoon - Facebook
• Our first Facebook game• ‘Soccer’ not ‘Football’ for worldwide market• Tycoon game with timing mechanics• A whole range of items to buy• Fun friend mechanics for virality• Large % of female players• Weekly update cycle• Soccer Tycoon 2
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Soccer Tycoon - Facebook
In-game Avatars – Facebook games have to look very fun and welcoming, a good way to do this is to have friendly in-game characters within your in-game environment.
Main Game Screen/Theme – Isometric view good for city building games. Many important social game GUI components and easy to understand HUD.
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Beauty Town• A Channel 4/Creative Scotland commissioned project• Online Social game for Facebook to promote positive body
image for females• Educational Values – 18 different body shapes• Completely different from anything we had developed before• Design research consisted of: Field Research, Identifying
Demographic, Focus Groups, Eye Tracking, Surveys, Beta Feedback and much more.
• A very exciting and enjoyable challenge• www.facebook.com/beautytown - Play Now!
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Beauty Town - Facebook
Avatar Creation Screen – Lay-out is very important for social games to attract a wide as possible player-base.
Shop Screen – Colours, navigation and a lot of information to communicate with the player. Oblique perspective.
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Analytics
• Very important for social games – in-house analytics dashboard
• Allows 99% of ‘gut feeling’ design decisions to be removed
• A-B Testing• ARM - Acquisition (with Engagement), Retention &
Monetisation• KASE – Killers, Achievers, Socialisers & Explorers• Your users are your game – find out what the majority
of them are doing – don’t go on one single review
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Some Useful Tips• Psychology is very important in the design
process of Social Games – Credits Examples:
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Some More TipsLocalisation – Localise by demand:
Bottom Bars – Important info and links:
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Useful Links
• developers.facebook.com• www.appdata.com• www.insidesocialgames.com• www.insidefacebook.com• www.gamezebo.com/facebook• www.kontagent.com
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Contact & Questions?
• www.dynamogames.com
• @dynamogames
• www.facebook.com/dynamogames