Branduri – Consumatori – Canale de Comunicare – Mobil
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Transcript of Branduri – Consumatori – Canale de Comunicare – Mobil
![Page 1: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/1.jpg)
Branduri – Consumatori – Canale de Comunicare – Mobil
Mobile marketing Conference Bucuresti 2010
![Page 2: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/2.jpg)
Loialitatea consumatorilor fata de branduri scade
Sursa: studiu Comscore 2010
![Page 3: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/3.jpg)
Loialitatea consumatorilor fata de branduri scade
![Page 4: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/4.jpg)
Revolutia digitala
Consumatorii pot reactiona imediat fata de brand, au o atitudine mult mai activa
![Page 5: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/5.jpg)
Este publicitatea mai putin eficienta ?
![Page 6: Branduri – Consumatori – Canale de Comunicare – Mobil](https://reader036.fdocument.pub/reader036/viewer/2022081508/5585bc1ed8b42a49548b4eaf/html5/thumbnails/6.jpg)
Comunicarea este unidirectionala, inclusiv pe internet?
Permit canalele media traditionale o reactie imediata a consumatorului catre brand?
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Telefonul mobil este singurul mijloc de comunicare imediata, in orice loc, in variate moduri
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Telefonul mobil este
-Personal
-Intodeauna la indemana
-Mereu deschis
-Un echipament multimedia
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Telefonul mobil ar trebui sa fie un canal mereu deschis pentru
consumator
PRINCIPII
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Comunicarile brandului ar trebui
sa fie relevante, personalizate si sa
aduca valoare
PRINCIPII
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Interactiune cu consumatorii:
TV/PRINT/OUTDOOR & MOBIL
Suport
Reactie imediata : apel, sms
Contact prelungit : mobile web, aplicatii
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Interactiune cu consumatorii:
INTERNET & MOBIL
Internetul fix asa cum este azi este total diferit de internetul mobil
Mobile web si aplicatiile pot fi o prelungire a internetului fix
Suport reciproc
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Startul in mobile advertising s-a dat…Crestere a serviciilor de mobile marketing anuala cu 2 cifre
Peste 80% din marketeri vor mari bugetele pentru mobile (MediaPost – mai 2010)
http://ghidsms.voxline.ro
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http://virtopeanu.ro twitter/virtopeanu