Branded Content em campanhas políticas
22
-
Upload
danila-dourado -
Category
Business
-
view
1.074 -
download
2
description
Palestra ministrada no TEDx Asa Sul em Brasília no dia 10/11/2011
Transcript of Branded Content em campanhas políticas
![Page 1: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/1.jpg)
![Page 2: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/2.jpg)
![Page 3: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/3.jpg)
O aspecto formal – ESTÉTICO E RETÓRICO
– das mensagens passa a ser o mais
importante, porque está mais adequado à
LÓGICA DA COMUNICAÇÃO, do que os
aspectos materiais, de conteúdo, onde,
justamente, uma propaganda e um grupo de
interesse, UM PARTIDO E UM CANDIDATO
SE DISTINGUEM UM DOS OUTROS.
(GOMES, 2004, p. 205-206)
![Page 4: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/4.jpg)
![Page 5: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/5.jpg)
O ELEITOR ENTENDE?
![Page 6: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/6.jpg)
![Page 7: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/7.jpg)
“Só há uma via de
chegar ao poder:
estudar a
natureza humana
e agir de acordo”.
WILLIAN RIORDAN
![Page 8: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/8.jpg)
sentirIDENTIFICAR
OUVIR
![Page 9: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/9.jpg)
A PROPOSIÇÃO DE VALOR É A
CONFIANÇA
![Page 10: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/10.jpg)
![Page 11: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/11.jpg)
Entretenimento
LINGUAGEM POPNOVAS TECNOLOGIAS
![Page 12: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/12.jpg)
![Page 13: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/13.jpg)
![Page 14: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/14.jpg)
http://www.youtube.com/user/piensaenlentejas#p/u/16/vS-FxjbDKU4
Pequeño Tirano
![Page 15: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/15.jpg)
Um mundo
![Page 16: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/16.jpg)
Barack Obama
![Page 17: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/17.jpg)
![Page 18: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/18.jpg)
Ou você usa a cultura pop a seu favor ou eles se apropriam por você
![Page 19: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/19.jpg)
![Page 20: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/20.jpg)
![Page 21: Branded Content em campanhas políticas](https://reader034.fdocument.pub/reader034/viewer/2022051816/546bd65fb4af9f932c8b4d7b/html5/thumbnails/21.jpg)