Tu sei il tuo brand: marketing personale e personal branding
Brand You. An outline to personal branding
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Czy ważne jest budowanie wizerunku? Czy to jednak pusty slogan? Po co nam to tak na prawdę?
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Transcript of Brand You. An outline to personal branding
Czy ważne jest budowanie wizerunku?
Czy to jednak pusty slogan?Po co nam to tak na prawdę?
?who are you?
?who am i?
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who am i?
my personal coat of arms
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my personal coat of arms
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1my most important feature
2my main value
3my slogan
4my most important passion
5my most importantachievement
what is a brand?
!a perception!
?so... what’s a
personal brand?
!OUR reputation and how
others perceive it
Why do we needa personal brand?
?
?so why do we need a
personal brand?
To show that we are different!to sell ourselves
$£€
elements of apersonal brand
€
elements of apersonal brand
physical aspect
personality
skillsdifferentiation
elements of apersonal brand
strengths weaknesses
abilitiesfears
knowyourself!
elements of apersonal brand
what definesyou?
what do youtruly believe in?
standardsrelevance
values
elements of apersonal brand
makeyourselfvisible!
get involved!
influencepeople!
charisma
help otherpeople
be credible!
have a voice!
elements of apersonal brand
blog/site network!
media!notoriety
connect
expertise!
socialmedia
5 questions for a personal
brand
5 questions for a personal
brand
what are your goals?
5 questions for a personal
brand
what do youbelieve in?
5 questions for a personal
brand
what are youpassionate about?
5 questions for a personal
brand
what motivates you?
Dziękuję bardzo!
